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Recent Episodes
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Why I Always Need a Target: Goals, Discipline, and the Psychology of Self-Belief
Igor reflects on why he tends to underestimate himself and how past disappointments shaped a habit of […]
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The Quiet Mechanics of Big Ideas & Timeless Copy with Lawrence Bernstein
Igor sits down with a veteran copywriter who reveals the quiet rituals, mental systems, and idea-capturing habits […]
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How to Think Like a Problem-Solver Instead of Waiting for Inspiration
Igor explains how real ideas form by focusing on problems, asking sharper questions, and using constraints to […]
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How Setbacks Become Breakthroughs
Igor tells the story of losing a 100,000-subscriber AWeber account overnight. What felt like disaster at the […]
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Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.
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