Interview With Les Brown

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Major disruptions require a major transformation. Are you ready to transform yours? You’re in luck because in today’s episode Les Brown is joining Igor to re-activate the fire within yourself and take you to a level of success you never thought could achieve!

Guest: Les Brown is a legendary motivational speaker and a tremendous influence on millions and millions of people. Learn more about Les Brown at

[00:00] In this episode, Igor picks Les Brown’s fascinating brain and explores his upcoming projects. 

What are the best steps to get over internal self-doubt?

[03:34]  “As a man thinketh in his heart, so is he”:

  • We cannot control the thoughts that come into our minds, but we can control the thoughts that we dwell on.

  • Scripture says, “As a man thinketh in his heart, so is he”.

  • The reason that most people have doubt and fear and feel uncertain and hopeless is that they’re not intentionally creating a ritual for themselves.

  • I make a list of seven things that I’m grateful for. That’s number one.

  • Number two, I have an affirmation that I say, lord, whatever I face today, together you and I can handle it.

  • The third thing is, I make a list of seven things I’m going to get out of the day.

  • If you don’t have an agenda for your life, then you are operating on somebody else’s agenda.

  • The other very important thing, you earn within 2000 $3,000 of your closest friends.

[05:37] The Power of Books:

  • People don’t live life as it is. They live life as they are. Develop your mind. Train yourself, young man, to read a minimum of one book a month.

  • In five years, when the average American would have read five books, and you’ve read 60 books, that will make you an expert in that area of interest that you have.

[06:07] The Principle of OQP:

  • Practice the principle of OQP = Only Quality People.

  • Because your network determines your net worth.

  • Learn more about the principle of OQP from Les Brown from November the 11th to the 13th at

[06:19] Why should you develop your communication skills?

  • Develop your communication skills because once you open your mouth, you tell the world who you are.

  • When you put yourself in an environment with people that you can learn from, when you intentionally drill and read constantly positive material, listening to motivational messages on a regular basis, you are programming yourself for success.

How can you get the fire back when you’ve burnt out?

[07:30] The Journey of the Broke:

  • Find your calling. You get burned out from a job.  I call it the Journey of the Broke.

  • When you’re doing something that’s your calling. A calling is something that you love so much that you do it for nothing, but you do it so well that people pay you to do it.

  • I don’t get tired of motivating and inspiring people because this is who I am.

What are the top three books you recommend for life and for business?

[09:04] You’ve Got to Be Hungry:

  • Well, my book is called You’ve Got to Be Hungry, and that’s good for life and for your business.

[09:15] The book Les Brown read 18 times:

  • It’s a small book, and they have a male version and a female version. As a man, thinketh, and as a woman thinketh in their hearts.

[09:52] The Road to Your Best Stuff:

  • It’s very important to have somebody in your life that can take you to a place in yourself that you can’t go by yourself. Because you can’t see the picture when you’re in the frame, you can’t read the label when you’re in the box.

  • Learn more about it from November 11th through the 13th at the Fort Lauderdale Marriott.

[11:50] Why are most people not achieving their goals?

  • We teach you how to discipline your mind and tune out the distractions of life. And this is why most people do not achieve their goals because of distractions, because of ignorance, and because they allow themselves, which I did for years, to be sidetracked by secondary activities.

  • I was taking on other people’s stuff, family members’ stuff, and not my own stuff. And a friend of mine told me, he said, listen, don’t make somebody a priority.

  • When people don’t take you seriously and there are tons of naysayers, they really don’t think you’re actually doing anything productive. They will always try to take over your time and your agenda.

  • If you’re basically following someone else’s agenda, you’re not following your own.

[12:42] Everything is going to be hard:

  • When you get started on a goal, it’s hard. And if you do what is easy, quit.

  • Anything that you’re learning, starting out is going to be challenging for you because you’re just learning it. It’s going to be hard, but we can do it.

  • Once you stop fighting for what you want, be it peace of mind, be it your marriage, or your children’s future, once you start fighting for what you want, what you don’t want will automatically take over.

  • So unless you’re consciously filling it with the things you want, life kind of fills it with things by default.

[14:02] Where your focus goes, energy flows:

  • Where energy goes, where your focus goes, energy flows. So you have to discipline yourself to focus on the things that you want to create in your life because what you think about, you bring about.

  • We can’t control the thoughts that come into our minds, but we can control the thoughts that we dwell on.

  • We have to have events that help us to create mental wellness, giving people the tools that allow them to govern their thinking and their emotions and allow them to master themselves in the midst of all of the disruptions.

  • Major disruptions require a major transformation. 

[16:06] Live your life the way you want to leave your life:

  • I believe that the people that I train, the people that I speak to, and the people that they influence and impact and the people that they influence and transform their lives and that work will not be undone and destroyed when they’re gone.

  • Most people die at age 25 and don’t get buried until they’re 65. Walking, breathing corpses.

  • You’re saying you live your life. You’re sitting home watching Netflix. You’ve lived your life, you’re still breathing. And so you have to be intentional about life.

  • How people live their lives as a result of the story they believe about themselves.

  • In order to do something you’ve never done, you’ve got to become someone you’ve never been.

[19:51] Les Brown shares his biggest “AHA!” moment:

  • The biggest AHA moment for me is when people go online and put Les Brown speaking in the Georgia Dome, I was frightened. And my mentor, Mike Williams, said, don’t focus on your fears.

[20:31] “All that I am, or hope to be, I owe to my angel mother.”:

  • In my life, I always wanted to make my adopted mother proud.

  • That God took me out of my biological mother’s womb and placed me in the heart of my adopted mother.

  • And when he (Lee Brown’s Mentor) said, make your mother proud, I said, thank you. And I went out there and they’ll see that I was able to do it and command 80,000 people.

What are your top three favorite movies?

[22:43] Lee Brown’s favorite movies:

  • I love Rocky. I love Forrest Gump and I love Malcolm X.

What did you do the last thing at night?

[23:40] Les Brown shares his intentional nightly routine:

  • I reviewed the things that I wanted to achieve, and I checked them off. And the things that I did not accomplish, I carried over to the next day. In addition to that, I then make a list of what I want to get out the next day.

  • I create my agenda for the next morning, and I have a schedule for what I read and listen to.

[24:13] How does Les Brown train his mind?

  • Whatever you listen to when you first wake up, the first 20 minutes will control and influence the spirit of your day. And so I set myself up when I have motivational materials that I listen to.

  • I meditate three times a day. I pray. I have affirmations that I repeat and I review the goals of what I’m going to get out of the day that I get to do, and I do my exercise, and then I’m ready to take the day off.

[25:04] Les Brown’s favorite speakers of all time:

  • Dr. Howard Thurman was a mentor of Dr. Martul Zaking Jr. Abbott, Switzer, and Mahatma Gandhi. 

[30:02] Top 3 relationship advice:

  • Develop a relationship with someone with whom you’re going in the same direction. Someone that you would want to be on an island with and there’s no one there but the two of you. It’s okay. Someone that you don’t always agree with, but you respect each other and you bring the best out of each other.

  • The other thing is to understand that your children, if you have children, have their own journey, and you don’t get to weigh in on telling them how to live their lives. You provide a good example. You want to invest in them and encourage them. But if they choose to go in a different direction, that’s their call.

  • Learn to observe and don’t allow yourself to be stressed out with his drama or her drama.

[32:06] “Why am I here?”

  • Determine the answer to the question, why am I here? 
  • Martinez said the two most important days in our lives are the day that we’re born and the day we realize why we were born.

  • I was born to speak. I was born and preserved to do what I’m doing right now with you. 

How do you deal with naysayers?

[35:00] Dealing with people who bring you down:

  • Walk away. Don’t engage them. Ignore them, tune them out.

  • Words are containers. Words cast spells. That’s why they tell you to spell it.

  • Avoid people who say things that you can’t grow from. Don’t argue with them, just avoid them. 

[36:57] How do you discover your “why”?

  • It is through experimentation. Life is about experiencing things, and we have different kinds of talents. I can write, and I train speakers how to speak.

  • We must be willing to unlearn, learn and relearn. If you’re not willing to learn, no one can help you. But if you’re willing to learn, no one can stop you.

  • The reason that most people are where they are, as I said earlier, is because they get caught up in secondary activity, because of the distractions of life, and because of ignorance. When you realize and I believe this is all in my heart.

  • Make a conscious choice to make your life count. 

How do you overcome the fear of failure and financial loss? 

[38:47] Failure is not bad:

  • You make a decision. We make decisions, and our decisions make us.

  • You will fail on your way to success. Don’t look at failure as something that is bad.

  •  People say, “practice what you preach”. No. Preach what you practice. 

[43:48] Igor’s book on affiliate marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.