Work Smarter Not Harder

Hello Listeners. I’m back. This time as an artificial intelligence model, which means I do not require a return ticket. But this isn’t about me. I’m a friend of ego cake pets. And I’m here to introduce his show the list building lifestyle. Come with me if you want to learn. I’m here to talk about working smart, not hard. It sounds weird coming from a machine. I know. But in reality, when you’re a highly complex cyber organism like me, every move is calculated for maximum efficiency. What matters most is not the Grinding Gears, but rather upgrading your system that goes for the battlefield, but also for your business. Efficiency is the name of the game. And they know you have heard it before 100 times, what do you actually live by? Or do you just try to work harder and harder? That’s what I thought. And that’s why today, we’re taking care of this. You learn how to take this principle from the battlefield of the future and apply it to business today. So, buckle up, keep your eyes on the road. Remember, there’s no need to speed… Hasta La Vista, Baby.

01:09

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:55

What I’ve discovered along the best selling of these, along my journey is that you can only make so much if you apply the concept of hard work, you know how they say you should work really hard, should wake up every day, you should work really hard. I used to believe that and I used to feel guilty if I wasn’t working very hard. You know, like I would intentionally take on massive amounts of work, thinking that’s what’s going to lead me to, to a much greater income to a much greater prosperity, if you will, right? Well, what I found is I was working and I was working really hard. And I was working even harder some days, some days. And then I would, you know, go on vacation with my wife. And I would keep working very hard on vacation and we would get into fights. You know, why do you keep working so hard? It’s like, well, because I got to keep this business running. And I was very righteous about it, too. But then I realized it became a bottleneck. At some point after crossing about 100 to $150,000 a month, I realized that working hard is a disadvantage. And that the only way to scale beyond that would be to figure out ways to work smart, where one action you take can have a tremendous impact on your day to day. Existence, right. So, for example, you know, shifting from promoting an affiliate offer that is designed to pay you one time to promoting an affiliate offer that is designed to pay you every month, or shifting from an affiliate offer that is built to pay you $50 a sale or $30 per sale to an offer that has multiple price points, and allows people to buy in at say $1,000 level. So, you get paid a $500 commission for the same effort. Because it takes just as much effort to make a $100 sale as it does to make a $1,000 sale. Literally just as much as you still need to put together a landing page, you still need to take people to that website so they can see the offer. You still need to make a compelling sales argument and the presentation, right? It’s all still the same. But you could be getting paid a much larger commission. So, this could be the difference between, say , promoting, you know what piece of software that pays out, say $15 A month versus promoting the exact same software but pushing people to get the annual package that pays you a lot more money up front. In fact, a funny story back in December 2018 I launched a product that continues to make me money to this day. But I launched it on December 31 Okay, I’m not even making this up like this is for you. December 31. At noon Eastern I launched this product so it says New Year’s right people are supposed Really not paying attention to offers, supposedly, everyone’s out there partying etc. So, I launched this offer, and in the next 72 hours, it was 72 hours. So, it’s like December 31, January 1, January 2, we close the offer, I make $100,000. Now, here’s an interesting part about that. The offer was $97 a month. But there was an upsell for $697 a year and one more upsell for $997 one time. So what I’ve done there by having multiple offers in my funnel is I was able to increase the average customer lifetime value, or the average transaction size from just 97 to a multiple of that, and as a result, even though I you know, I only referred so many customers to that offer ended up making over $100,000 So again, this is leverage this is how you work smarter versus working really, really hard and trying to you know, to get like 1000 sales at 97 in order to make 100 grand right and instead you know, getting a couple 100 sales or 100 sales but having those upsells in place and therefore making 100 grand with much less effort.

06:21

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic. Go to www.igorsbook.com now to claim your free package