Who Is Your Best Buyer?

Ladies and gentlemen, welcome back to another riveting episode of the list building lifestyle show. Featuring the man, the myth, the legend, Igor Kheifets. I’m your favorite artificial intelligence voice model guest or host or guest host or whatever. You got it. I’m deep fake Joe, Joe Rogan. Now hear me out. If you had to sell a Cadillac, and you could get in front of any list or audience to sell it, but you only had to pick one specifically, who would you pick? Now hold your answer. Some of you may be familiar with this question. Some of you are not like me. Apparently, it’s from the legendary Gary Halbert. And the answer is not as straightforward as you may think. In a few moments, Igor will tell you the answer. And in doing so, he will also explain a timeless principle that can help you identify not only who your best buyers are, but also where to find them and how to get in front of them. I absolutely love this episode. It’s short and sweet and delivers a valuable gem. You’ll certainly enjoy it, whether you’re hearing about this for the first time or as a much-needed reminder. Now let’s dive in.

01:07

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:52

How do we get people to see our offers in the first place? Whether they’re going to sign up for free or they’re gonna pay us for it?

01:58

I know that I know this. I know the answer to this of course, because I go way back. But a lot of people are talking about Facebook ads and tick tock ads and Instagram and all this other stuff and you have a different approach towards putting some money in and getting a lot in return. Talk to us a little bit about your favorite way of driving traffic. Yes, my favorite way of driving traffic is based on one simple concept. Everything I do is focused on building a list. My number one priority is to build a list, not even to make a sale. So as far as I’m concerned, I’m asking myself, what is the best type of person to put on my email list? What’s the kind of person I will buy? What’s the kind of person that will open my emails, click on my emails, receive my emails, read my emails, even if I send them for a day? And the answer is, it goes back to a concept I learned from Gary Halbert by reading his letter, the Gary Halbert letter, which I highly recommend every business owner to read. And you know, Gary spoke about the ways selected lists for direct mail based on recency of purchase and frequency of purchase. And he’s got this issue of his newsletter where he poses a question, he’s like, if I needed to sell a Cadillac, and I could only have one shot at selling this Cadillac. And I could pick any list or group of people to sell this Cadillac to. Who am I best? Like who’s my best bet? What group of people? Or what persona is my best bet at selling this Cadillac? And the answer really surprised me at the time, he said, the best person to buy a Cadillac is somebody who owns four Cadillacs. If you really think about it, it’s so true. Because if somebody has a passion for buying Cadillacs, they’re much more likely to buy a Cadillac than if someone who doesn’t own a car or owns a car, but it’s not expensive, or maybe owns an expensive car, but it’s a Bentley, therefore, he likes European cars and not American cars, and et cetera, et cetera, et cetera. So basically, if you want to sell something, get in front of people who are already buying what you’re selling, even if they’re buying a lot of it. I’ll give you an example with my wife, my wife, she’ll buy pretty much any face related cream or Glock or mask or, you know, magic thing that you will put in front of her, even though she’s got a ton of them already. She’ll continue buying them. Right? Is it rational? No. But will she buy the next one when she sees one? She absolutely will, I assure you. And so, I’m the same way. You know, I’ve got an iPhone, a MacBook, an iPhone and iPad and another MacBook. Like I got Mac stuff. Who’s the best prospect to buy MacBooks and iPhones and iPads, its people who already own the previous generation. That’s why I mean Apple figured it out to a point where they now no longer play, you know, put chargers and headphones into the boxes, because they know that almost anyone who’s buying their stuff already has a charger and already has some headphones from the previous iPhone that they’ve had or the previous Magwood that they’ve had. For that reason. If I wanted to get someone on my list about a particular internet particular nature topic where I’m operating, I’m actually going to go and hunt for lists of people in that niche, and try to get an email out to those lists, inviting those people to get into my list. And this is cold email drops or solo ads. It’s when you find somebody who owns a big list that fits your demographic and profile and say, hey, I want to rent your list for one time mailing. And you will mail your list as yourself, endorsing me and telling people to go check me out by sending them to my capture page where they can get on my list. And that’s what solo ads are. And that’s the strategy that really put me on the map. It’s the one with which I’ve experienced my first big success and I’ve been really just dialing that in since.

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Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package