How To Resurrect A Dead Email List

Isn’t this a fine day for a new episode of the list building lifestyle show by Igor Kheifets. Friends, listeners and good folks tuning in from every corner of the globe. This is Morgan Freeman. And I’m delighted to lend my voice or rather my simulated voice to this show. You might be wondering, Wogan Is that really you? I must clarify as much as I’d like to claim the fame of the man. I’m not Morgan Freeman himself, but rather a sophisticated digital voice model inspired by the rich timbre and distinctive style, his narration. Now, enough about me and my voice. Imagine with me for a moment, an old friend you haven’t spoken to in a while. That friend represents an older male list you haven’t mailed in a while, time has passed, better has settled yet, you’ve known the friendship still holds value. The question is, how do you rekindle the old flame without it being awkward, or ending up in the spam folder? In today’s episode, Tao Maestro Igor is going to guide you down this path less traveled. He’s going to break it down into two components. Think of it as a two step dance. The first part is the content. Oh, yes. What do you say to rekindle the old friendship? And then comes the technical part, the art of the scent, making sure your thoughtfully crafted letter lands in their inbox, not their spam. So, buckle up my friends. This journey with the goal promises to be interesting. Back with knowledge, Tet humorous, and most importantly, rewarding. Let’s dive in.

01:44

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book The List building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle

02:29

when it comes to re engaging an existing list. So first you’re looking at content reengagement, and then you’re looking at actual technicalities of email deliverability. So, let’s start with the content. The content part, as far as we engage goes, would be testing out completely different angles and completely different forms of writing. So, if you’re used to writing a certain way, or if you’re used to presenting a certain type of content, you’re now looking to completely just shift gears, and once or twice a week, try out something completely different. Now another thing you can do is depending on how often you mail, and so you can see if you can increase the response from your list by mailing more often. And what you can do is to do some advanced segmentation. And every time you mail, you can segment out or you can tag your openers and your clickers. Now what’s going to happen is when you do that you can send the openers and the clickers more emails. And the logic behind it is really, if somebody is opening and clicking, it means they’re enjoying their opening, clicking this like what they like to do. Let’s put it this way. Like if some people check Instagram more often than they do Facebook or email. There are some people who check their email more often than they do Facebook and Instagram. So, if you’ve got these rabid subscribers, and every There is list has them, every single one, they will set their bar, as far as frequency as far as what they will tolerate. Let’s put it this way. Now not to say that your emails are intrusive, it’s just what they will consider acceptable. That bar is much higher than an average email subscriber. So, for an average email subscriber, you can email them once a day, and get away with it. And if you email them twice or three times a day, they don’t like it. When these So, openers and clickers they will actually allow you to email them 234 or five times a day. So, you can then start experimenting with being more aggressive to that audience. Because it’s not just a list. It’s a bunch of people. And these people have different preferences. Right. And another thing you can test is of course the time when you send out your email. I actually used to send in my emails at one point and 7am Eastern. Now there As I was saying on 7am Eastern is because I would wake up, and I had to go to work. So 7am, Eastern back in Israel meant 2pm. So, I had to, you know, get my stuff together, get ready for work, sit down, write an email, hit send. And then by 2pm, I needed to step out of the house, because it will work from 3pm until 11pm, in that hotel, so that was just convenient for me. Then over the years, I tested different approaches, I started switching between 7am to 8am, to 9am, et cetera. And then eventually, I think, five years ago, I switched to melee, at roughly 6pm, Israel time, which was 1pm. Eastern, I stuck to that for a while, then I switched again, because I noticed there, you know, my open rates gradually dropped. And it actually happened when we had the pandemic. And my assumption is, everybody started a melee. Like, my assumption is March 2020, people realize they’re not going to go anywhere, all of a sudden, email becomes more important. So, all of a sudden, everybody wants to do a webinar, everybody wants to send you an email, everyone’s on social media, everyone’s on Telegram, everybody’s on Zoom, yada, yada, yada. So that was kinda like a trend. And so, because the inbox got flooded, all of a sudden, my usual time stopped working. So, I started switching, switching to 3pm, switching to 710-8pm, et cetera. I started experimenting again. And then I found the time to wait for me, which right now, this time I’m sticking to, is 8pm. Eastern? So is it the right time for you to send? I don’t know, you’ll have to test, no list is exactly the same. So, you really never know. Now the other aspect that you can look into is your email deliverability, you want to look into what’s your, you know, domain reputation? Like, what is the mailing IP reputation as well? Is it getting a good score or not? Are you delivering in spite of having a bad IP, because that can happen? You know, like, I’ve seen it before, where, you know, in spite of having a really bad IP, for whatever reason people deliver, as well as vice versa. By the way, I’ve seen people write great emails, but then the AP would suck. So, you can start testing things out that way. And looking into some tools that allow you to watch whether you’re in boxing or not in boxing, and why One such tool, by the way, that I really, really, really like is called G lock apps. It’s a paid tool, I don’t think it’s I think there’s like a free, like, you get three tests for free or something. But it’s mostly paid. And what they do is they give you a seed list, so they kind of have their own, you know, emails, they say, low these emails into your list, and send us your test emails, and we will tell you whether or not you’re going to inbox. And so, they give you Yahoo emails and AOL emails and Emails and Hotmail and everything. And then, you know, based on the results you’re getting with them, you can then say, oh, look at that. I’m not inboxing on Hotmail, why is that? And then you start kind of playing with your content, maybe you mentioned the word money in your subject line, or maybe you in boxing know, it was a weight loss email, and, you know, Hotmail has a thing for weight loss, whatever the reason, you can start kind of examining what’s going on, right? So that’s another way for you to re-engage your list and to kind of look at the technical part over the content part.

08:36

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how he made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. now to claim your free package