When to Strike: Marketing’s Golden Hour

Hey there digital wanderers Welcome to the list building lifestyle show with the one and only Igor Kheifets. In today’s episode it’s about the art of timing and marketing because let’s face it, timing and marketing is like adding a pinch of salt in cooking too little and you blend too much in your walk and heart attack. Imagine you had a feast and someone hands you a spoon that’s your bonus but what good is a spoon without some hearty soup to go with it? That’s your main offer folks. Egos going to show you how to serve up that spoon at just the right moment making your offer as irresistible as grandma’s home cooking. It’s like dating you don’t just blurt out I love you on the first date. No, you wait for the right moment to build anticipation. That’s what we’re talking about today: the perfect timing to introduce bonuses in your webinars turning them from a mere afterthought into the star of the show. Let’s jump into the marketing masterclass with Igor Kheifets. And as just a heads up his voice is as artificially generated as those glossy fast-food ads, it’s time to fire up your marketing strategy.

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I’m Igor Kheifets. And this is the list-building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my best-selling book the list building lifestyle Confessions of an email millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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There’s a great scene in Russian, which is basically you want your spoon when they serve lunch. That makes sense. In other words, there’s no point in handing someone a spoon unless you’re handing them a plate with some soup in it. So, in the same sense, there’s no point for you to mention your bonus until there’s an offer made, and your bonus is now sweetening the offer. So, when it comes to me, whenever I promote a webinar, and I know there’s going to be an offer, I know there’s going to be a bonus that I’m going to be offering. I don’t try to tease about my bonus. Instead, I patiently wait for the right timing, you know, a great set, one of most favorite sayings by Dan Kennedy that I read one of his books that isn’t, I don’t think the same gets quoted a lot by him

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The difference between salad and garbage is timing. And the difference between a really high converting offer, in my opinion, or a high converting element in an offer. And an element that doesn’t have any impact or even ruins the conversion is timing as well. I look whenever I think about marketing funnels and the webinars and marketing funnel. I always think in terms of timeline, right? So, there’s always a start and a finish to the process. So, this is why I’m always very strategic about when and what I’m going to place or say. And I’m very careful about not getting ahead of myself too soon. I learned that actually from my dating life where I’ve always been very, very bad. It was very hard for me to date in general, like never reading the cues that the women would, you know, show like they would like to be touching their hair or something and it never really worked. And so, when it comes to funnels, whether it’s webinar funnels, VSL funnels or anything else, the reality is that it’s a bit like seduction, it’s a bit like a process of engaging another human being in the process of seduction, it’s just the end goal for you is to transact with that person rather than, you know, exchanging bodily fluids. So, when you think about it, there’s definitely a timeline in that process at the start of the relationship, and then slow escalation to different stages. So with the webinar funnel, you start off by having some kind of like email, for example, inviting them to the webinar and the landing and landing page that tells them what the webinar is about, then they will opt into the webinar give you their name, email, phone number, then once they’ve opted in, they get taken to a confirmation page that says, hey, you registered you get an email. The email contains a link for you to join, or you need to download the software that needs to be on your computer or running for you to attend the webinar. Then on the webinar itself, if you know, they get into the presentation, there’s an introduction. You know, there’s the part where they teach you something then there’s the part where they say, well, we taught you this and, you know, now we also have this mentoring program where we help guide the software that does what we taught you here for you. There’s a bunch of different ways to do it. And then once they pitch you the product

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You know, then it’s the point where you can step in and say I also have a bonus for you if you get this incidentally by the way, I was literally today about an hour and a half ago so I was recording a bonus bid for a webinar

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and so, it’s funny you meant you mentioned it today but it’s literally like that you have to keep your cool and not Fire blade not fire your Fire blade your gunpowder to swim, you know what I mean? Like just have to put it in the exact spot where it needs to be. And bonuses are better off placed exactly after the offer is made. So as soon as somebody is making the offer, you want to cut them. You want to button and say Hey, before you continue, this is my bonus. Now they can proceed with whatever they have going on. So, this way, they put together a sexy offer about people. I make it even sexier by sweetening the pot with extra free stuff.

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Thank you for listening to the list building lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.