The Secret That Keeps Tony Robbins Relevant

Hey everyone, welcome back to another episode of the list building lifestyle show with your host Igor Kheifets. I’m speaking to you through an AI generated voice of Joe Rogan to introduce today’s fascinating topic. Today’s topic is a crucial one for anyone in the email marketing game, the art of keeping your audience engaged and hungry for more. We’re going to explore how public figures and marketers much like Igor himself must continually reinvent their approach to maintain interest and avoid predictability using examples from various sectors, including self-help icons like Tony Robbins and shifts in technology and consumer products. This episode is a goldmine for understanding the human psychology behind novelty and engagement. Whether you’re a marketing veteran or just kicking off this episode is stacked with valuable insights. So don’t miss out. Let’s jump right into it.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my best-selling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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Once you’re like, you know, what does Igor stand for email stuff, okay. As soon as you discover that the level of intrigue and excitement about Igor starts slowly or maybe quickly goes down over time. So, for me to remain excited for you. For example, after you’ve transacted with me, I have to keep surprising you with things. I have to keep revealing things about me that are unexpected. And that’s a part of being a visible figure to a quote unquote, like a clinical or a market or group of people if you know what I mean. Like say Tony Robbins. I haven’t been looking into what Tony Robbins has been doing in a long, long time until he released the whole mastermind thing. Then he did the whole health thing and wrote the book, lifeforce, and he also wrote the book about money all of a sudden, like he’s doing completely new things, right? He goes from being just a self-development guru. It’s like oh, goals, leadership, discipline, perseverance, NLP, stop eating pizza, go workout, and then he shifts and he’s like money, I figured out the game of money. So that’s a new unpredictable thing. And his self-development stock, if you will, goes up, then it starts going down again. And then he releases lifeforce and a book about health stock goes up, goes down again. Then he released his mastermind within Graziosi and Russell Brunson, it goes up again. So, the reason that public people like Tony, like myself, like Dan Kennedy, like anyone else was public, we have to keep coming up with new things is because if we don’t, the crowd in front of which we show up, puts us in a bucket. And the bucket says whatever, whatever the label of the bucket is, for me, it’s going to be email for Tony Robbins is going to be personal development for Dan Kennedy is going to be direct mail for I don’t know, name a name, and they have a bucket, right. So, I say Brian Tracy, if anyone knows Brian Tracy, you guys say, you know, Eat That Frog set goals. You know, and that’s and that’s just, that’s just normal is human nature, we do not tend to value or take much interest in the things that we find predictable or familiar. So that is why we also have to be you know, we look for that excitement all the time. That’s what we get on Facebook and scrolling frantically. We’re looking for that one thing that’s going to shock us, you know, that’s why I get it. I don’t go on Facebook personally, but I will go on YouTube. And I’m looking for the next thing that’s happening in the transfer market on the football arena, right or I’ll look at whatever this coach said about that coach and a press conference. Oh, drama. You know what I mean? It’s like you, that’s why the car company. So, I got a Porsche. I got a Porsche, Panamera GTs. But you know, many people don’t know this, but my Porsche is like 2013. And the reason I chose this car is because they don’t really change much year to year. They, I mean, if you look at the Porsche, Panamera GTS today, and look at the one that I own, which is what 10 years old, they’re not the same, they’re like there’s really not much different because people who buy cars like my car, they tend to value different things, but you look at any So, regular car. First of all, they don’t last as long as they used to. So, you know, used to be able to buy a car and drive it for 20 years, but that’s not the case anymore. 

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Now you look at cars, and they change design almost every year. They make it seem like oh, this is a completely new car. Of course, it’s not that you can’t redevelop your car every year you won’t be able to stay in business that way, but they make it seem so they advertise it as if it is. So why do you think that? Well, because every now and again, a car buyer would be sitting there looking at their car and be like, Ah, so tired of this car. Why does it not drive you from point A to point B effectively? Oh no drives me from point A to point B, does it not? Is it bad gas mileage? No, no amazing gas mileage? What is it, the stereo doesn’t work anymore. Oh, no great stereo, great speakers. But they’re just bored with it. They’re just bored with it, that’s all. So, they need something new. They need that new excitement, that spike of, you know, dopamine or something. And that’s fine. That’s totally fine. You know, my mom, she has a habit of buying shoes. She’s now 60-65. I think she doesn’t go anywhere. She doesn’t need shoes, she’s got 50 pairs of shoes at home, but she will still go out and buy at least one pair of shoes every other week or so maybe every three weeks now used to be much, much, you know, used to be every Friday, every Saturday, she would get out she would go buy shoes. Now what’s funny is that she doesn’t wear most of these shoes, they just end up, you know, being in a cupboard or in a locker somewhere. The other funny thing is, is that they all kind of sort of are the same, like they are a little different from each other. But they’re I mean; the general idea is the same. You know what I mean? Like if I own a Porsche ZS, and I own a 911 and a 911 Kaina, and a 911 and GT3 RS and whatever, yes, they all kind of sort of are different. But if you look at them, they all kind of sort of look the same. They’re all Porsches, similar engines, same suspension, same leather on the seats, but they’re slightly different. So, you know, for consumers, and they need different category, they will be looking for those tiny little differences. And that will be enough to make them feel like they’re buying something new. It’s the reason why I’ve been getting you know, I’ve got the new iPhone, because it’s like, oh, it’s new. It’s not same shit. I got the new MacBook, it’s new, longer battery life, better processing power, still, I use maybe 10% of the processing power. You know, I get on the webinar, I do a presentation. I use documents and email people. I don’t need all that much power, if you know what I mean. Like I’m not rendering 4k videos here. I’m not developing video games. I’m not doing architectural blueprints on 3d apps is just this. I can do this from a Chromebook. But I’ll still go get the new MacBook. Why? Oh, the keyboard, the chiclet keyboard, oh, no, there’s this the So, pad or the light stripe here or the screen that has a 3.2-pixel high resolution because I just get excited about it. I and I and I’ll go and I’ll buy it. So, we’ll have that in every category no matter what sort of consumer you are, you have that everybody has that. So, whatever you’re promoting has to be exciting to them. It has to be had to have some novelty affect and effect of something different in effect of something that isn’t quote unquote boring. And boring is actually anything that is predictable. And anything that oh, I’ve seen this stuff before. Like if you mail something to your list and the or some part of your list goes, oh, I’ve seen this stuff before game over. It’s you can’t they can’t rewind and then go see it as a new thing. If they think they saw this before even if it’s completely brand-new thing. That’s brand-new what they will think.

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Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.