Warren Buffet Vs Coca Cola

Hey there, folks, this is George Carlin. It’s great to be here on the list building lifestyle show. Now, to be honest, when I think of email lists to think of spam, junk mail and Viagra and ads, but apparently some people find it interesting enough to make a whole podcast about it. But hey, I’m not complaining. In fact, I’m happy to be here with a gore enjoying the chilly weather of Toronto because where it came from was hot as hell. Now the topic of today’s episode is relatability. Gore wants me to talk about Warren Buffett and how he manages to stay relatable despite his fortune. Now, I don’t know much about Warren Buffett, but I know that if I had his kind of money, I wouldn’t give a rat’s ass about being relatable. Ah, I’d be sipping margaritas on my private island, and my email list would consist of all the people I don’t want to talk to. But seriously, folks, relatability is important. Even if you’re not a filthy rich business magnate, you want your audience to feel like they can connect with you on a personal level. And the best way to do that is to write your emails as if you’re talking to a friend. Now I know what you’re thinking. But George, I’m not funny. Like you. I’m gonna write emails that people would want to read. Well, here’s a little secret, you don’t have to be funny. You just have to be yourself. Unless you’re a jerk. In which case, maybe try being someone else. Not seriously, being yourself is the key to relatability don’t try to be something you’re not gonna pretend to be someone you’re not just be you. And if people don’t like it, well screw them. Anyway, that’s all I’ve got for today. Thanks for having me on. And remember, always be yourself unless you can be Warren Buffett, in which case be Warren Buffett.

01:37

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:22

Here’s the reason why I always encourage people to communicate with their list as a person. So even if you represent a business of some kind, you still want to come up with a persona or a spokesperson or a human being within that business. So if it’s your business, you’re the owner, right? Let’s say you own an insurance office, and you sell insurance, which in my understanding, by the way, insurance brokers or insurance agents tend to be a bit like affiliate marketers. Because they bring you into the company, you sign the paperwork and to get a premium. So you sign a policy for your home. And then the insurance agent gets a premium. So it’s a bit like an affiliate referring somebody to a website where the purchase happens and the affiliate gets paid a commission. So kind of like very much the same. So let’s say you are an insurance broker, when you’re independent, right, I guess you come up with an almost like a mascot like name, but you want to make it a person. Because that makes it more personable. Because of the way people check their emails, I don’t know if you ever thought about this. But the way they look into their inbox, is they don’t really read the emails, they scan the inbox first, they look into the inbox. And they’re like, scanning for what’s urgent, what’s important, what’s relevant, and everything else almost escapes them. It’s almost like it’s invisible to them. And that’s because our brain works this way. I’ll give an example. You’re in the room probably right now. Or at least in some kind of environment. So I want you to do this with me. I want you to look around the room and look for everything that’s red. Like literally looking around and trying to memorize where everything is read. It’s something on your wall. It’s, you know, some piece of fabric somewhere. It’s a button that lights up in a red light and doesn’t matter. Whatever it is read, make sure you notice where it is and memorize it. Okay, good. Now close your eyes and tell me where every brown object is. There is no way in hell that you can do this successfully. Because the brain just spent a whole like half a minute trying to look for the red stuff and it was ignoring everything else. It was ignored ignoring the brown stuff, the green stuff, the yellow stuff, the black stuff, everything else was simply ignored. And it’s like you couldn’t even see it’s like you were blind to it. So in the same way, when people check their email, they log into the inbox. And they’re like scanning for stuff that they know is important to them, or stuff that’s really interesting to them. So in the moment, what ends up happening is an email that they see from a regular insurance company offering an insurance policy that usually gets skipped usually gets kind of invisible, unless they’re hardcore insurance buyers, which I wouldn’t necessarily assume that they were. Unless that’s the case, right? Now, it’s a little bit different with hardcore buyers, though, because, and this is, of course, where targeting goes, kind of plays a better role. Because let’s say, let’s say my wife, right, so my wife really likes Zara. So there’s an email from Zara, most of the time it gets opened, because she might be looking for a deal. Okay. But if I look into my inbox, and I get an email from Zara, I don’t really care. Okay. However, from people though, like when we check our inbox, and there’s a person who’s emailing us in Obeah, John, Greg, Stephanie, Melanie, whatever, you know, it’s like it’s, it has a different feel to it. So a lot of people tell me that they actually open my emails, almost regardless of what I would write to them. Why is that? Well, because they see Igor in the inbox, because it’s ego, right? So my name has gotten a, like a meaning or weight in the inbox. As simple as that. So you want to eventually get to a point where whoever gets on your list will be opening your emails, because they scan the inbox and they see your name. Because that gives you a huge advantage. Yes, it doesn’t mean that, you know, having a great subject line doesn’t help. Of course it does. But if they don’t really care about, you know, whatever the company is, it doesn’t matter what the offer will be, you could be the coolest insurance company in the world. But honestly, it doesn’t really matter. Unless you really, really, really hit the offer. So good. But that almost never happens. The offer has to be so dialed in, to a point where almost anyone who sees it will be like what, no way, you should always strive to mail as a person, even if you represent a big company. But if you absolutely have to write as if you’re a company, you still want to write like you’re a person. So even if the front name will be the cool insurance company, please start off your email with, hey, it’s Bob Johnson from the cool insurance company, right. So basically make it human, as much as you can. Because especially today, in the age of human contact and automation and chatbots and AI that’s taken over the world. Like I think human contact will become more and more and more and more valuable. Okay, I think there will be a huge opportunity there. So make sure you’re more personable, make sure you’re more relatable, and you become more relatable as a person you don’t become, you know, no one can relate to Coca Cola, right? Nobody can. But everyone can relate to Warren Buffett. You know, when Warren Buffett produced a documentary, odd people actually invested in that company because of him. I’m not, I’m not even sure what’s going to happen when he leaves or dies. I’m pretty sure it’s going to be a steep decline unless you manage to transfer the credibility over to the next person who is going to be taken over. But you know, Warren Buffett is a great example of that. He’s like, he built this image of this cool, you know, Grandpa looking guy who seems to have the magical touch when it comes to stock baking, who lives in the same house he’s been living in for the last 60 years or whatever. He drives in a normal car and Cadillac, he buys you know, food at McDonald’s, and he’s, you know, stuff like that, right? He doesn’t talk about flying private jets and having a different home that’s more luxurious. You can still read about it like investigative reports and books about him, but the image he built is one of this small town America. Heartfelt grandpa looking dude, right. And that’s a relatable image. So being relatable is a big deal. My opinion, like it truly is, so you shouldn’t, you should definitely strive to be that. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.