How to Align Your Business With Your Deepest Desires

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Do you want more control over your finances and the amount of money you make but fail to take the leap of faith? In this episode, Igor spills his best tips to stay motivated and focused and use your deepest desires to take your business to another level. Don’t settle for a life of repetition – join us on this transformative journey toward success, freedom, and fulfillment.

[00:00] In this episode, Igor dives deep into the concept of using online marketing to retain control over your life and fulfilling your deepest desires. 

{00:02] The Best Part About Online Marketing:

  • The aspect that I am still most passionate about when it comes to online marketing is having control over my finances and over the amount of money I’m making.
  • I’m passionate about the impact it has on the business in my life.

[01:06] How To Succeed In Online Marketing?

  • You don’t have to be passionate about technology to be successful in online marketing.
  • You have to be passionate about at least one aspect of it. I am passionate about email marketing in general.
  • I understand it, I see the value. And I’m passionate about the impact that has on the business in my life.

[02:04] Benefits of Online Marketing:

  • It’s the ability to reach large amounts of people without having to do lots of manual work and labor to do it.
  • How can you not be passionate about spending one hour on a webinar and reaching 1000s of people?

[02:57] Finding Your Motivation:

  • You have to find what you are excited about in relation to what we do here. And then really make the connection.
  • You can, you really just need to associate it with what you love. You won’t need external motivation.
  • I always felt that my job is to provide for the fact that I have been brought up by my parents in this way that they put a lot of work into me and they would have bigger responsibilities on my shoulders as well.
  • That message kind of stayed there. And so now I feel like I have to take care of everyone I care about. And to me, this is how I do it.
  • The other aspect is that I have to be a great father, which means I have to spend a lot of time with my kids. I have to be present in the Our lives.
  • So it cannot be done in a way where I’m away, where I’m constantly away, where I’m not paying attention, where I’m not engaging with them.
  • If I achieve these two objectives by being on my laptop and figuring out email deliverability, and doing some technical stuff every now and again, so be it, I’ll do it. 
  • It’s quite incredible what you can achieve as far as motivation is concerned as far as eliminating procrastination and all the distractions if you just get clear on what’s important to you and tie it into the vehicle that you want to use to achieve those important goals in your life. 

[06:22] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.