Why That Dreaded Gmail Promotions Tab Isn’t So Dreadful

Hey there, folks, it’s your old pal George Carlin back on the list building Lifestyle podcast. It’s great to be back. I heard from God that the last episode was very well received because of my artificially cloned voice. Well flattered. Really, it’s nice to know that my particular brand of cynicism and sarcasm is still appreciated in this day and age. But enough about me, let’s talk about the topic at hand, the promotions tab. Apparently some marketers out there are afraid of this thing. They like oh, no, not the promotions tab. Anything but that? Let me tell you something. The promotions tab is not the Boogeyman. It’s not the monster hiding under your bed. In fact, it might just be your friend. You know why? Because people love promotions. They love deals. They love feeling like they’re getting something special. So if your email ends up in a promotion stamp, don’t sweat it. Now I know some of you are thinking but George, we want to be in the main tab. We want to be the first thing people see. Well listen to hear pipsqueak just because you’re in a main tab doesn’t mean people are going to open your email. In fact, sometimes being in the promotions tab can work to your advantage. Why yes, well, that’s something that Gore is going to have to explain to you. I’m out for today. But before I go, remember one thing: the promotion tab, our main tab, doesn’t matter. Just keep sending those emails and keep making that money.

01:20

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture beach templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to clean your list building lifestyle.

02:05

Does lending in the primary make a difference versus not going in the primary? So if you were to split between Glenny and the primary inbox for people for 30 days versus landing in the promotion, stabbed? Will you experience a different result? And you might experience higher open rates. But here’s what’s going to happen. What you’ll see is that experiencing sales like as far as your sales numbers, they won’t increase. There’ll be either the same, or maybe slightly higher, but not to an extent of you saying wow, this is a game changer, right? And we’re talking 10% Here’s why this happens. It happens because people actually check the promotions folder, but would have thought people you know, when people like to see their inbox and there’s like an orange thing or whatever the circle pops into the promotions tab. They go and they check the promotion step. But the key difference is they know it’s a promotion. So they look at your email and they click into your email knowing it’s a promotion and they review it like a promotion. And they click on the link to go and check out the offer they’re actually looking for. You’re not trying to trick them into buying anything. There’s no trickery happening, right? They’re actually going there because they love checking out offers. And believe it or not. It’s actually a form of entertainment these days. People love shopping for things. People love buying things. How many times did you and your family go out to a shopping mall? What is there to do in a shopping mall? Eat or buy stuff? And yet this is like a pastime. Even George Carlin, the late George Carlin, the great George constantly, he’s my all-time favorite standup comedian. I mean, even he had a bit back in the 80s or 90s about shopping malls. Right? Um, it’s pretty famous. I’m pretty sure a lot of people have heard it. It’s like shopping and eating and there’s a mall and mini mall. And Mega Mall in a mall. You know, then there’s been a mall inside a mall inside a mall for a long time. It’s like a big mall, babushka. This entire continent is full of malls. You know, people love buying. So when you enter the promotions tab and they know it’s a promotion, it’s okay. Nothing wrong with that as long as you go into that tab and not into the spam. That’s the important part. So that’s my philosophy about the promotion step. Like I honestly ever since the beginning ever since the start of the promotion tab, which I think was back in 20 1315. I don’t know what the date is from that. But I didn’t bother. I really didn’t bother because I felt that it’s the inbox, right. So if I’m landing in the inbox, they’re gonna check me out, it’s inevitable, people refresh their inbox all day long, there’s no way they’re not gonna see my email. And if they’re gonna see it, and then they know it’s a promotion, they’re still going to click into it. Fine. I’m cool with that. People opt in to your list knowing they’re gonna get promotions. And not only they’re cool with that, they look forward to it. Like when somebody’s getting on your landing page, or whatever, and they find what you do, or what you’re promoting fascinating, because believe it or not, people who opt in to find a solution to a foot fungus or a solution to their dating life, or solution to their crypto investing, they always find that to be very interesting. That topic is interesting to them, therefore they opt in. So they know they’re gonna get emails from you with offers, and they and they are okay with that. They’re okay with that. Anyone who’s not okay with that will unsubscribe, we get unsubscribes daily, we get a lot of unsubscribe, I mean, we’re adding a lot of people to the list. And therefore our unsubscribe numbers are pretty big. But we get unsubscribe requests, both from people who didn’t buy anything from us, as well as people who did. So anyone who wants to subscribe, they unsubscribe. There’s a lot of people, the vast majority, actually the silent majority, who don’t want to unsubscribe. So the vast majority of the internet is happy to get your emails except that as fat. Once you accept that as fact, in your soul, in your mind and your heart, you’re gonna just have a lot just you won’t have that baggage with you, every time you want to send out an email you weren’t going to be every time you hit a certain button. Like, it’s like putting your finger on a needle, you know, it’s like, ouch, you know, send and immediately sit down, right, the next one, you know, I mean, like actually spoke to this one guy. So he’s, he’s been in the industry for maybe a year. And he’s originally from Ireland. And he’s actually the son of an internet marketer. So he’s like a second generation you can say. And so he was. I couldn’t believe it. I want to he said it. He mails his list every four hours, every four hours to you for selling. Can you believe it? And yes, his subscription rate is insane. His but here’s the thing. Every time he does that, he takes like a segment of his list. And he sends them like six emails in 24 hours. He actually has this, this part of the list that’s opening everything. So he takes them on a different list. So he’s been doing that for a while now. And he amassed a giant list of aggressive openers. So he can email them three, four or five times a day. And nobody’s unsubscribing. And there’s a good open rate and there’s good clicks. So I mean, in a way, that’s, that’s really bad. Because I mean, he’s just violating all of his leads very, very badly. In my opinion, love is just too frequent. Especially when I say, I can’t believe that he actually mails the same email every four hours. I really don’t get it. It’s either because he’s lazy, or stupid or genius. I don’t know which isn’t but I mean, it’s, it’s amazing that it actually works for him. But even with that approach, he’s still able to amass a giant group of people who will receive the email. It’s, its crazy. It’s just not, but goes to show that what we think people prefer when we think people would like we think people you know, need to be treated as almost never true. Almost never true. You always want to put every theory and every approach to the test. What you will discover might surprise. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.