TikTok Strategies for Captivating Emails

People don’t read long emails anymore. Many lack the discipline to engage deeply. Thanks to distractions like tick tock. But here’s the thing. We all have a mental radio station, WHIIFM – “What’s In It For Me?”, everyone, even those who donate to charity does so for personal reasons. When I worked a dangerous job at a chemical plant, my focus was on escaping that life. Every email or article about making money caught my attention not because of length, but relevance. So when writing emails, don’t worry about word count, focus on making your content engaging and relevant to your audience’s needs. If you can do that, you’ll always have their attention.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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People don’t read long copy or long emails anymore. A lot of people don’t seem to have the discipline to just sit down and do something, not just read an email, but like anything at all. And, you know, we have the TikTok of the world to thank for it. But here’s my belief, my belief is this. We all walk around with a particular radio station tuned in between our ears, right? And that radio station is WHIIFM, which stands for, “What’s in it For Me” if I got the letters right. But yeah, basically, what’s in it for me, everyone’s always thinking about what’s in it for me even the people who donate to charity still do it, because there’s something that for them, like a sense of being a good person, or whatever. Now for each and every person, what’s in it for me, is different. 

For example, when I was miserable, working a day job at a toxic chemical facility, it was so dangerous that you know they planted multiple washing stations throughout the facility just in case, you get just a bit of fumes into your eyes that can cost your eyesight, and then you had to take a chemical shower before going home. Because all the chemicals could actually get through your protective clothing. And you have to wash it all before you go home. Otherwise, you’d get cancer. And you know, actually one guy did while I was working there. So when I was working that job, and I quickly learned that if I stay there, I’ll probably get some kind of disease.

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I was thinking about getting out every day, I wasn’t thinking about buying a Christmas gift. I wasn’t thinking about my friend’s wedding, I wasn’t thinking about the Air Jordans, you know, sneakers that I really wanted. I wasn’t thinking about anything other than, you know, what am I doing to get out of this rut, and everything, every action, every type of content, I was consuming the videos, I was watching the emails I was reading. It was all about that. Therefore, when I would go on my break, and back in the facility, we were allowed to take 50 We’re actually not allowed we’re forced, no one was asking you or suggesting you they were telling you to get the hell out of the, you know, the facility, you were forced to take a 15 minute break outside for every 45 minutes you worked. Because you know you like if you kept on inhaling that thing, those fumes for long enough you’d pass out. 

So I was like, anytime an email would come in and talk about making money anytime we would like, I would be Googling stuff that was related to making money. So an email couldn’t be long enough to determine what it was always about. This email is about something I really need, something that I want to know, something that I know that I really aspire to be better at, something that I consider to be a problem in my life. And I need to fix it, right? Because if it is, I’ll bookmark it. I’ll save it. I’ll come back to it later. I’ll refer to it again and again. I mean, it doesn’t really matter how long it is, it really doesn’t matter. So when you’re crafting your emails, please don’t do it with the criteria in mind saying okay, how many words is that? Is that 100 words, 200, 300, 400, 500 Oh, I’m hitting a limit of 500 words. 

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Now keep asking yourself, is this going to be interesting and relevant to the market or the group of people that I’m writing this for, like, if you’re writing about weight loss for diabetics, like, is what you’re writing going to be interesting to someone who’s like obsessed with getting their health back in shape with getting more energy, and with being able to eat sweet things again and not feel like they’re being, you know, locked out of like, a pleasure and a joy in life and stuff like that, you know, what I mean? Like, this is what you should be asking yourself. Is this interesting to those people, if it is, then keep writing about it. 

Like, I was just reviewing some email copy today, that will be going into my email sequence. And you know, there were parts of the story that are being told in all kinds of stuff like that, that I just found myself reading, and really, really getting into and imagining now the writing in particular is incredible, like, it’s not like Stephen King wrote it. But it’s relatable to me because I lived through these experiences. And I still think I’m still my customer. By the way, I’m still the guy who wants the freedom, who wants to make an impact, who doesn’t want anyone to tell him, You know what to do, or where to go on vacation, I want to call the shots in my life, I want to, you know, give back to my family, I want to take good care of my kids, I still relate a lot to what an average person who wants to build a lifestyle online business goes through, like it’s just something that my mind constantly thinks about and so anytime I see it anywhere, then even something as simple as which songs stand out for you. Right? 

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So for example, in my playlist, the song is about you know, the pina colada song that’s like somebody who’s tired of the grind right? So that stands out for me there’s another one amazing song I don’t recall who sings it. It’s called Get a haircut and get a real job. It’s by George something. Basically, the whole song is all about a guy who wants to play in a rock band and everyone keeps telling him, just get a haircut and get a real job and stop being a slob like your brother Bob. Then we’ll just get your shit together with a very relatable message and I enjoyed the song Why? Because I made the journey. So we all have this radio station and you have to be tuning in your copy of your emails, your posts on social media, whatever to that station, you can do that effectively, you will never start.

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Thank you for listening to the List Building Lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic. Go to www.igorsbook.com now to claim your free package.