The World of Joint Ventures

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In a challenging financial world, businesses aim to thrive, with email marketing at the forefront. This podcast explores strategies for success, from staying positive and choosing information wisely to the enduring strength of email marketing. Discover how mindset and information choices shape financial outcomes, while exploring email marketing’s resilience in today’s ever-changing business landscape.

[00:00] Morgan Freeman introduces The Show:

[01:57] Questioning Beliefs:

  • We are confronting a belief that the world is currently enduring tough economic times, whether due to a recession or a widespread perception of financial adversity.

[02:37] The Power of Perspective:

  • Igor provides insights from a meeting with top marketers, it underscores email marketing’s continued effectiveness in generating sales and revenue. 

[03:34] Selective Information Consumption:

  • Be careful about what you read and watch during tough financial times.
  • What you choose to expose yourself to can deeply affect your mindset; negative narratives may lead to pessimism, while embracing positive success stories can empower a proactive and optimistic outlook, especially in financial challenges.
  • When you are selective and choose to engage with stories of resilience and success amidst adversity, your perspective shifts towards recognizing opportunities, even during challenging times.
  • This altered mindset can drive you to take action, seek out opportunities, and ultimately enhance your financial situation.
  • Igor shares and draws parallels with a story from Ukraine to inspire a shift in perspective, emphasizing the possibility of abundance even in tough financial times.

[05:01] Finding Opportunity in Competition:

  • The significance of mindset in evaluating income, markets, and niches highlights how one’s perspective can determine whether a niche is seen as overly competitive and devoid of opportunities or as competitive, indicating the potential for substantial earnings.
  • Sharing a thought-provoking story about a salesman in Africa to illustrate how perspective can affect competition. It suggests that viewing competitive markets as opportunities for profit, rather than obstacles, can greatly impact success, prompting us to reconsider our approach to competition.

[06:50] The Future of Email Marketing:

  • Discussion about the future of email marketing suggests that it is not only holding its ground but potentially trending upward.
  • Highlighting the enduring importance of email marketing as a dependable strategy for businesses aiming to adjust and succeed during difficult financial periods.

[08:22] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.