The Source of My Most Valuable Leads

Hello, everyone. Welcome to the list building lifestyle show with Igor Kheifets. Today we’re probing into some pretty interesting book funnels. Book funnels are like a secret weapon in email marketing. They’re straightforward, but super effective. You offer a book for free, and people just pay for the shipping. It sounds simple, right? But it does a great job getting real buyers interested. By the way, just so you know, this voice you’re hearing, it’s not a real Wednesday atom. It’s a computer-generated voice kind of spooky, but also kind of cool, right? Back to book funnels. They work amazingly well, because they’re not overused. Not everyone writes a book. And that’s why it’s a powerful tool if you have one. It’s like having an exclusive ticket to a secret marketing club. So, in this episode, we will uncover why book funnels are like hidden treasures in the world of email marketing. Get ready to discover some practical secrets with Igor that could change the game for your email list. Let’s go.

01:00

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 Bonus packages including my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:46

The book funnel was really just a really good way to siphon buyers out of the general pool of people whether you do it on cold traffic or warm traffic, because what happens is you’re offering something of tangible value. And at the same time, while you don’t offer it for free there are the shipping costs and printing costs associated with it right. So, you basically go halfpipes, and you say, well, I’ll do the printing cost, and you’ll do the shipping. And then I’ll compensate you by giving you all this other stuff that’s actually worth a lot more than the shipping fee will be paying. So, the proposition is so good. But at the same time, it’s not like a 100% Free proposition. Therefore, you’re actually attracting real buyers. And you know, over the course of the last few years, from what I’ve seen, based just on our internal numbers, book buyers are actually extremely, extremely valuable. And book buyers will actually be more valuable than, you know, a $200 course buyer or a $500 course buyer. I don’t know why. Maybe it’s just the fact that they read that she read the book, and they get to know my story, although the same can be said about people who get, you know, a $200 course. But somehow, maybe it’s the fact that I’m a published author, maybe that’s what makes them take me a little bit more seriously. But in any case, from just from the numbers I’m seeing, the book funnels are just superior, they’re just better than almost anything else.

03:29

As you know, getting large numbers of buyers into your system very, very quickly. Now, you would have to know, though, that on every book that I sell, just so you know, I don’t make money on every book that I sell, I probably lose about $40 to $50. Because, you know, if you just look at the cost of advertising and the cost of resources required, just to maintain the system, if you just look at the averages, you know, I’m losing money shipping that book, even though the customer actually chips in 10 bucks, or if they’re like outside of the US and it’s 20 bucks. So in spite of the customer chipping in, I still end up losing a lot of money on each book purchase, but, you know, knowing my numbers, I know it’s temporary, because eventually, you know, these customers just end up kind of developing a relationship with me and they just start wanting to, to check out my other stuff, you know, be it, you know, some other courses or just following me in general and then pick up something that I recommend is an affiliate, whatever the case, they’re really, really valuable.

04:38

And, you know, it’s when they look at the book funnel, I, you know, looking back on it, like when we built it. I think it was a really, really smart decision to do so. Another thing I think that’s important to mention is that for some reason, people are afraid of writing books. And what this means is they’re also not going. We’re going to be creating book funnels. So, a book funnel is probably the least beaten to death type of funnel, you’ll see. Because, you know, you’ll see people use lead magnet funnels a lot webinar funnels a lot. They’ll do like challenges and some it’s a lot, but you don’t see too many book files, even though everyone has seen one and has gone through one as a customer, for sure. I mean, why is that? Well, probably because most people don’t have books and don’t really have you know what it takes to write one. So, it just makes it a little bit more special. And I like that about that. Like, I always try to look into the marketplace and see, okay, I see what everyone is doing. But what is everyone not doing? Or what are a few doing that appear to be working really well, that most will never do. And so that’s how I feel about book funnels for sure. And that’s how I feel about webinars, but not as much these days because you still see like in every market, a leader in that market will usually have a webinar. And so, the book funnel, I think it’s a strategic advantage to have one and you know, I’ve been leveraging it as much as I can.

06:26

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how we made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.