The Source of My Most Valuable Leads

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Are you looking for a fresh, effective way to attract more customers? This podcast introduces book funnels, a simple yet powerful method where you offer a book for free and just ask for shipping costs.It’s a unique approach that attracts serious buyers and sets you apart from the competition. Tune in to discover how this underrated tool can be a game-changer for your business.

[00:00] Wednesday Adams introduces The Show:

[01:51] The Essence of Book Funnels:

  • Book funnels effectively filter genuine buyers from general traffic, offering tangible value through a free book with shipping costs.

  • The strategy involves asking buyers to cover shipping in exchange for valuable content, enhancing the perceived value of the offer.

  • Funnels not being entirely free ensures that it attracts serious buyers, enhancing the quality of leads.

[02:44] Comparative Advantage of Book Buyers:

  • Buyers who invest in books often prove more valuable than those purchasing courses, indicating deeper engagement.

  • When they read the book, it creates a personal connection with the author’s story, potentially increasing credibility and trust.

  • Being a published author may instill a greater level of seriousness and respect from the audience, strengthening the funnel’s effectiveness.

[03:41] Financial Dynamics:

  • Selling books at a loss is part of the strategy, considering the costs of maintenance and resources.

[04:17] Long-Term Gains:

  • Despite the initial loss, buyers who purchase books are likely to follow, engage further, or purchase additional products.

  • Building a book funnel, despite its upfront costs, is a strategic decision that pays off by cultivating a highly engaged audience.

[04:56] The Uniqueness of Book Funnels:

  • Since not many marketers write books, using book funnels gives you a special way to be different and face less competition.

  • The scarcity of book funnels offers a strategic advantage, making them a less saturated and more effective marketing tool.

  • Book Funnels are less common than other methods like lead magnets or webinars, making them a unique choice since few people write books.

  • They are not as widely used as webinars, offering a rare opportunity to do something distinct and effective in the market.

[06:39] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.