The Story Behind My Book

Good evening citizens Adam West here swinging into the world of email marketing on the list building lifestyle show with your host, the remarkable Igor Kheifets. A small disclaimer here. This is the digital voice representation of Adam West, not the real one. Now, if you’re in the marketing world, you’ve undoubtedly encountered Igor as transformative ideas and strategies. Not only has he been a beacon of inspiration with his podcast, but he’s also the acclaimed author of a book, I believe should be on every marketer shelf. That’s right, I’m talking about his best-selling book, which has become a staple for anyone looking to grasp the core principles of list building the insights, the practical steps, the real world examples, it’s no wonder many consider it the Definitive Guide on the subject. Today, we’re in for a treat as Igor unravels deep strategies to not only build but also nurture and engage with your subscriber list. So buckle up, take out your notes, and prepare for another enriching journey into the world of email marketing. Igor, We’re all ears.

1:05  

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my best-selling book, the list building lifestyle confessions of an email millionaire at igorsbook.com. Get the free book plus $3,000 Bonus packages includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

1:51  

Let’s talk about your book because I love the title, list building lifestyle. And I know it’s a book. It’s your first book Correct?

1:59  

Well, you know, technically it’s the first book that got published and printed like a real proper thing you can hold in your hand. But best-selling before, before I put this book together, I must have produced like a couple 100 webinars and lots of content. I actually this is the second writing of the book, because the first one I really best-selling hated. And I just got rid of it. I wrote a 32,000 word piece. And then I read it and I just didn’t like it. It was so dry, you know, so I scrapped it. And then I spent the next 13 days in coffee shops here locally in Toronto. I usually go to this one coffee shop called Lambert coffee shops like an Israeli coffee shop, they have got the best coffee. So, I would go there.

2:44  

About three hours a day would take me to write a chapter. So, I just wrote it from scratch. But yeah, like it’s and it’s the first ever printed piece, that’s for sure. Why did you write it? Like you’ve done all this other stuff? And you know, who wrote it, you know who you wrote it for? And then why should they read it?

3:03  

All right, well,

3:06  

Why did I write it?

3:08  

Before this, before I wrote the book, I was already pretty famous in my space. So, if you looked up things like email marketing, list building, you would eventually come across me. Because you know, there’s a lot of people to talk about me, there’s lots of content. We got a podcast under the same name where we hosted some pretty big names, like Joe Vitale, who’s also actually a big list builder, John S. Rob, just recently Dr. John Demartini. Our mutual friend Matt Bacak, Greg Ballantine, and like a lot of people who also published books, Chris Ross was a really cool episode. So, I was already like, up and coming, right. But I really felt there was a book in me. And it also made sense to publish it because, you know, I’ve been, I’ve been following people like Tony Robbins and, and the like, for So, since forever, like you know, I owe it to those people. As far as making dessert, it changed my life. And

4:11  

so many good things happened. And every single one of them has a book, at least one flagship book, and I read it. So, I figured, okay, I got all these different webinars and different content sites and articles and blogs. And, you know, I must have emailed now, well over, I would say 100,000 emails to all sorts of lists. But I don’t have a book and I figured I’m not really reaching with my message. I’m not reaching

4:43  

a big chunk of my audience, people who should know the message because anytime I would go like, I’m a father, I got two kids. So, I would go to like, recitals and all kinds of practices and extracurricular curricular activities and my kids, and I would get talking with other parents and everybody wants

5:00  

So, know what I do. And at some point, I just got tired of explaining, because it’s like, it really requires some explaining. So, you know what I say, don’t worry, I’m going to write a book in a way

5:11  

where everyone will be able to get it. Like, if you just read my book, you’ll get it, you’ll get my story, you’ll get my approach, and I will get my system. And it seems to have worked. Because eventually, the benefit that I didn’t expect with this book is it sort of became the, the entry the doorway, the window into my world, where, and I track this, by the way, where if somebody gets through the book, if they find me and they read the book first before they see anything else, they just stick around. So, you know, there’s this theory about 1000 true fans, where you only need 1000 true fans to have both a profitable business and an impact. Well, the book is making that happen. Like you get 1000 people to read the book, and they stick around, they know your message, they know your story, they care about what you’re saying and what you’re doing. And I’m loving it. Like it’s way better than, you know, doing webinars and, you know, writing long form sales letters and stuff like that, the value of having a

6:15  

book as that first step, it just differentiates you. I mean, you know, this, I mean, yeah, there’s a lot of people talking about email marketing and list building and all that, but they’re not, you know, they’re not book authors. So, exactly an author is the key word, I think, because when you want, you know, now my daughter, she’s almost 10, when somebody asked her what her dead does, right? She used to say he sends emails. So basically, she, my daughter was saying, My daddy’s a spammer or something. But now, but now she’s like, my dad’s an author, right? So, it kind of has a different ring to it. So, if I’m going to an event or that or whatever, and I have to meet people and, you know, are attending the JD mixers of all kinds, you know, like, I can introduce myself as a published author, which immediately sets me aside from like, everyone else. And besides one, there’s one exception to this, of course, whenever you go to a JD mixer that’s purely for authors in that case, everybody’s a best-selling author, everyone’s like, your times this USA Today that and it’s like, dammit, I’m not even gonna mention. Now. Now, I’m gonna mention my podcast instead.

7:22  

Well, you’re right. It always depends, but for most of the time, and for most people, it’s a big game changer. And the other thing that’s great about a book and again, kind of the book that you produced. And you mentioned leverage earlier. Your books are a couple years old, and you’re still leveraging it today. Same here. I mean, books that I’ve produced years ago are still viable, proper unchanged. Yeah, unchanged. Yep.

7:50  

Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package