Ever pondered the unseen laws governing email marketing? Like invisible forces, your email list size wields impact, but how does it relate to Newton’s laws? 🤔📧 Dive into the mystique, where sending an email mirrors an athlete battling against the wind. Yet, amidst this enigma lies a balance, akin to the law of inertia, making persistence effortless. Email’s finesse isn’t forceful sales but gently guiding readers through choices, each click a subtle nod toward discovery. Unravel this cryptic realm where every step hints at a solution veiled in mystery. 🌌✉️
[00:00] In this episode, Igor explores various principles and laws, such as list size impact, friction in email marketing, sustaining momentum, customer engagement, and the decision-making process in emails.
[01:15] The Importance of List Size:
- The size of your email list matters significantly—bigger lists wield greater force and impact.
- If I send an email to a list of 1000 people and you send the same email to 10,000 people, your leverage is much higher.
- Unlike Earth’s gravitational mechanics where ‘g’ remains the same for everyone, in email marketing, your ‘G’ changes with the size of your list. This is where leverage comes into play—a principle akin to Newton’s laws, or perhaps a broader concept in physics.
[02:11] Understanding Friction in Emails:
- Speaking of laws, let’s explore the law of friction. When an object moves across a surface, friction naturally opposes this motion.
- Similarly, in email marketing, when you mail your list, there’s resistance—the unsubscribe rate or the friction from your audience. This resistance is normal, analogous to an athlete facing air resistance while running on a track.
[03:21] Keeping Momentum in Email Campaigns:
- Another law that resonates here is the concept that a body in motion tends to stay in motion. Once you initiate email campaigns or product promotions, maintaining that momentum becomes easier.
- This principle extends to customers too; once they’ve made a purchase, they’re more likely to make further purchases or consider upsells.
- The idea of momentum applies powerfully in email marketing, encouraging continued engagement.
[04:38] Customer Responses and Engagement:
- Then there’s the principle of equal and opposite reactions.
- Applying force might result in an equal force resisting it. When selling a product, pitching too aggressively can often lead to resistance from potential customers.
- This is where the beauty of email marketing shines—it doesn’t feel like hard selling all the time. The decision-making lies with the customer—they choose to open the email, click a link, read a page, or watch a video.
- Each action is a micro-commitment, gradually leading them through the process without encountering resistance. If they aren’t interested, they simply don’t engage—every step, from opening an email to reaching the checkout page, is a conscious decision.
- This process aligns with their needs and interests, making the final decision to purchase a natural and comfortable one. Resistance is minimized as it becomes more about relevance, interest, affordability, and problem-solving.
[05:00] Email Decision-making Process:
- Email marketing stands out due to its ability to guide potential customers through a journey without forceful selling tactics, allowing them to make informed decisions at every step based on their preferences and needs.
[08:00] Igor’s Book On Email Marketing:
- Visit www.igorsbook.com to learn more.
