My 7 Email Marketing Commandments

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Ever felt like you’re in an endless loop, writing emails but not hitting the bullseye with your audience? 🤔 Let’s unravel this mystery together! In today’s adventure, we’re cracking the code on why your email strategy feels like a Rubik’s Cube. Get ready to flex those typing fingers, because by the end, you’ll be hitting ‘send’ with pride and your subscribers will be hitting ‘buy’ with joy!

[00:50] In this episode, Igor delves into effective email marketing strategies encompassing topics like email frequency, building connections, segmentation, storytelling, audience understanding, urgency in promotions, swipe file creation, writing practice, and the fundamental importance of consistency.

[04:03] The Power of Daily Emails:

  • I advocate for sending more emails. Contrary to the belief that bombarding subscribers leads to alienation, I propose emailing every single day.

  • In fact, my personal strategy involves multiple daily emails, backed by research indicating lower unsubscribe rates from daily senders compared to monthly ones. For me, success is measured by sales, and daily emails consistently drive revenue.

[05:00] Building Strong Connections:

  • In a cluttered inbox landscape, consistency is key. People forget quickly, and infrequent emails result in disengagement and potential spam marking.

  • Establishing a strong relationship with your list isn’t about sharing personal details but expressing opinions and perspectives.

  • Be unapologetically confident, even if controversial, as confidence and authenticity garner respect and sustained interest.

[10:00] Tailoring Emails for Maximum Engagement:

  • Segmentation is pivotal. Tailoring emails based on subscriber interests, purchase behaviors, or source of subscription leads to higher engagement.

  • Advanced marketers use segmentation to maintain list health and drive increased revenue.

[11:50] Storytelling Magic:

  • Storytelling is a powerful tool in persuasion. Crafting simple narratives about your beliefs, problem-solving approaches, and methodologies resonates deeply with audiences, bypassing sales defenses and fostering connection.

[12:17] Knowing Your Audience:

  • Knowing your list’s preferences is crucial. Analyze their responses to different topics to decipher what engages them most.

  • Resisting imposing irrelevant content is vital; instead, align your email topics with their interests.

[16:23] Driving Action in Email Promotions:

  • Adding urgency and scarcity to promotions catalyzes action. Injecting deadlines or limited offers motivates subscribers to act swiftly, driving higher conversions.
  • Lastly, creating a swipe file—a collection of inspirational marketing copies and emails—provides an ongoing source of creative sparks. However, remember to find inspiration without directly copying content.

[17:00] Perfecting the Craft of Email Copy:

  • Practicing writing and reading emails consistently contributes to honing your skills as an email marketer. The more you write and study other emails, the more proficient you become.
  • Even on days you lack inspiration, remember, writing regularly is pivotal in mastering the art of email marketing.

  • Additionally, immerse yourself in reading various emails to gain insights and refine your writing skills.

[19:54] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.