The Phoenix Effect in Business

Hey everyone. Welcome back to another episode of the list building lifestyle show with your host, Igor Kheifets. I’m Joe Rogan, well an artificially generated version of Joe Rogan’s voice so don’t freak out. It’s still your favorite podcast about mastering the art of email marketing. Today, we’re jumping into a topic that is super relevant for anyone aiming to grow their wealth, and leave a mark in the business world. No, this is not your typical rags to riches story. We’re talking about real life examples of people who hit rock bottom, think bankruptcy, legal battles, you name it, and climb their way back to the top, reshaping their destiny. Igor is going to break down these incredible comeback stories from Tony Robbins to Martha Stewart and unravel how they turned their biggest setbacks into stepping stones for monumental success. This episode isn’t just about the glitz and glamor of wealth. It’s about resilience, strategic thinking and the relentless pursuit of success. If you’re stuck in a rut or curious about how top achievers bounce back from failure, this episode is perfect for you. Settle in, grab something to jot down notes and brace yourself for some serious inspiration. Trust me, this is one you won’t want to skip. Let’s kick things off.

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I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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Most billionaires, most multimillionaires have a story about losing you know, Tony Robbins has a story about his partner embezzling the company and leaving him with $700,000 in debt.

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Donald Trump went bankrupt a couple of times, I believe, and then went back.

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There are countless stories of people losing it all, and regaining it all back. I mean, Martha Stewart went to prison for Texas came out, and I’m sure she’s reached now. So, what’s really interesting to remember is that success does not come down to just luck. Sure, being lucky helps, or experiencing some luck sometimes helps. And we all need more luck in our life. However, most successful people, people who become successful, usually are self-made. And they become successful not because of the economy, or circumstance, or definitely not because of luck, but because of their behavior and decisions they’re making every day. So, if you became successful once, okay, and you’ve made decisions on that path to become successful, first, you need to own it, and say, I didn’t just get lucky, I’m not a one trick pony. I deserve that success. I had an opportunity; I made the right decision about the opportunity I put in the work. And I got the outcome. Now becoming successful and staying successful. Two different skill sets, in my opinion, you know, same as making money, and keeping it two different skill sets, as I discovered for myself, you know, making money and investing in, for example, to different frames of mind, which is why I’m a terrible investor, you know, as good as I am at making it, I am poor at investing it. Most of the time, it comes down to me handing it over to somebody who knows what the hell they’re doing, and hoping that they will do a good job. Now, what you need to remember is that if you become successful once, it’ll actually be easier for you to become successful again, because you’ve already experienced success. And you know how it feels it will not be alien to you. It will not be something that you’ll say oh, it’s impossible. For me. The most difficult thing in this industry in this game is the first sale because until you’ve made your first sale or the first commission or first anything, you don’t even believe that you can make money. You know, my first $100 Day was absolutely mind blowing. It wasn’t December 2010. Until that moment, I dreamed of making $100 in a single day, but I could never really see myself doing it and then it happened. It completely changed my paradigm as far as possible and all of a sudden, I started making $100 a day, several times a month, and then several times a week. And before you know it the first $500 Day before you know it first down

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wasn’t $1 a day. And so, it all came down to my mind expanding more and more based on the amount that I’ve earned. So, it was gradual for me. But if I just believed, for whatever reason, if I just bought into the idea that I couldn’t make $1,000 in a day, I would not waste time on making $100 a day. The only reason I was aiming for $100 is because I thought that’s my ceiling. I thought that’s the max, I thought that’s what I’m capable of. But as it turns out, I can make $15,000 in a day, I can make $100,000 in a day. Now I know I’ve made it. But back then I didn’t know. So now you know that you can be successful, and you will actually achieve your success faster than you achieve the first success you’ve had. Okay, as long as you recognize and take ownership of the fact that you’ve made decisions and took advantage of opportunities. And that success that the previous success you’ve had was entirely your responsibility. Yeah, losing it was also your So, responsibility. But gaining it was you as well. And so, if you focus on the fact that you’ve gained it, and it was you not just some luck, or economy or whatever, it means you can achieve it again, whatever you did, once you can do it again, unless we’re talking about, you know, playing some kind of sport that you used to play when you were younger, and now you’re older. And now your body is not what it used to be, you know, with that we can argue with physics and, you know, with, like, I can’t cancel gravity, right. So, I’m not saying that you can like this world. But as far as whatever is between your ears, whatever you think is possible, right? You can, you can, if you recognize that, look, I’ve done it before I can do it again.

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And that’s why anyone who loses millions, typically anyone who likes becomes a millionaire or multi-millionaire or billionaire and then loses it all again, you’ll notice that they regain it very, very quickly, and then end up going beyond what they’ve achieved before. So, if you’ve achieved some kind of success before you will outgrow that success

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very quickly, as well. It’s just, it’s just statistics like seriously, look up, go and Google. So, here’s a few names that are just off the top of Google and Martha Stewart, world famous for her brand. Everybody knows that they lost everything, went to jail for five months for not paying taxes or something and then went back. And her estimated net worth right now is $300 million.

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George Foreman, the boxer you know, he used to be really famous. He had that fight with them having to leave Africa. He went bankrupt, then launched the Foreman Grill and became a multimillionaire with that. Walt Disney was near bankruptcy several times. If you read his biography, you know, he was a terrible, terrible manager. He was great creative and a genius and everything but you know, his brother is the one responsible for keeping the company together. And they flirted with bankruptcy many times. Who else? I mean, the list goes on and on. You can just keep googling that stuff for inspiration. But nearly every multimillionaire has a story like that. I had it all. I lost it all. I made it all back again. Now, fortunately for me, knock on wood. I don’t have a story like that. And I’m hoping not to have a story like that. But if Kiyosaki could sleep in his car for four months, and then recover from it. I’m pretty sure that if the shit hits the fan, I’ll figure it out. Like this point, I know that my success is not a fluke, because I’ve been successful for so many years. And I’m a great believer in the fact that success comes as a result of certain actions, behaviors, decisions that you take daily, and it’s not just something that you know, a coincidence. Plus, if anyone here did not see a show called undercover billionaire with Grant Cardone, you can go and watch it on YouTube for free. You’ll see that he actually went on to prove that you can start with nothing in a brand-new place and make a million dollars very fast. So, he was dropped into some city where no one heard of him. His appearance changed. I think he started wearing glasses, he got a haircut and everything. He was dropped there with like a few 100 bucks I think and a truck and a phone and he will still go make a million dollars and he did it. So, check it out. It really comes down to sweat equity more than anything else.

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Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com

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It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package