The Most Important Asset You Can Have (Not An Email List)

Hello, folks, this is Joe Biden and I’m here today, well through computer generated voice to introduce a special episode of the list building lifestyle Show, hosted by the talented email marketer Igor Kheifets. Today’s episode is a fascinating journey into the world of digital marketing, where a year ago shares his personal transition from affiliate marketing to creating and selling his own products. He explores the strategies behind pricing, the power of a targeted buyers list, and the art of effective cross promotion. You’ll learn about the significance of owning a product and sales funnel, and how this can transform your financial stability and peace of mind. So, sit back, relax, and get ready to be inspired by Igor’s insights on building a more secure, profitable and fulfilling marketing career. Let’s get this show started.

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I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my best-selling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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When I was finally getting on with the program, and getting my affiliate business up and running, you know, getting those efarming cheques. And I was making a couple of $1,000 a month, I finally kind of got the courage to say I’m ready to produce my own product. Because up until that point, I was always promoting other people’s products. And now I’m like, well, if other people can create products, I can create products probably like I’ve always had that sort of entitlement attitude in a good way where it’s like if some someone can do it, and I can see they’re not necessarily smarter, more intelligent, or whatever than me, I can probably do it too. And it almost becomes like a matter of pride, you know, and proving well that I can do something that was instilled in me by my dad who continuously doubted me throughout my life. So, things anyway, so I go about and they create this product. It was nothing special. It was just an eBook. And I started selling for $1.

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And all of a sudden, I’m getting units right? Then I’m realizing Wait, why am I selling it for $1, I can probably do five bucks. So, I increased the price from five bucks to 10 bucks, eventually got that product to be selling at 37 bucks after several price increases. But what really came later was the fascinating bit. So over time, maybe over a couple of months’ time I generated a list of maybe 200, maybe 250 buyers, not a big list, right? Very, very tiny list. But I went ahead and I started promoting a program by a friend of mine who I still promote, by the way. So, I promoted their program and their program was $9.97. And they also had an upsell for, I want to say 20 bucks, I might be wrong. But it was also very cheap. So, I started promoting that program. And within about two weeks of occasionally mailing that program to my list and placing it within my ecosystem. I make about 30 or so sales for the guy. Again, remember, my list is small to under 50 the buyer’s list, but I make 30 sales for the guy. And it turns out that I became one of his top affiliates because most affiliates never crossed the five or 10 sales mark, which allows me in turn to say get this hey, I really like your product. I actually bought it myself. I use it. Like it. That’s why promoted. I appreciate the Commission’s. It’d be really cool if you also promoted my product. And he says yes, and he mails now his buyer’s list at the time was much bigger than mine. Now I think it’s So, reversed now mine is bigger than his. But at the time, I think he did something like 60 sales on my product in just two days. So that’s 60 new buyers on my tiny but potent buyers list very quickly. And it happens for free because I’m giving him a commission. But remember, if he doesn’t make a sale, I don’t risk anything. So, he’s actually only getting paid a commission after the customer paid me which means I’m not even paying out of pocket. And can you imagine the tremendous advantage that that’s something that can only come as a result of you owning an asset like a product and a funnel and, you know, 60 new people in my list over the course of just two days giving my buyer list more firepower. I didn’t have to say

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spend money to get them, I didn’t have to work to get them, it will happen automatically while I was busy doing my own thing. So that was a big, big game changer for me. Like the moment that happened, I doubled down on creating my own products as well. So while affiliate marketing and promoting other people’s products continues, and will continue to remain a part of my strategy and is responsible for a big portion of my income, I think it’s also important to mention that having your own assets really unlocks so much, so much value, so much potential, it actually just all of a sudden imagined, okay, here’s how I want you to think about this, let’s say you’re an affiliate marketer, and you’re in a room and you have one door, and that door is you promoting someone else’s product. That’s the only way you can, you know, move into the next room is one door. But now imagine you have the ability to create your own products. And all of a sudden, you have another door and another door and a window and a chimney. All of a sudden, you have so many different pathways and doors that become available to you that were invisible to you before because you have your own asset, because then you become a valuable guest for other people’s platforms, then you can actually control your income in a much better way. Because you control how much you charge for your products and the conversions on those products. So, they don’t convert, you can fix it. You can rewrite the copy, you can you can trash the product and build a new one whatever, you can stack more value into the funnel and make more money, right you can start out with one product but then you can you can add more offers into the funnel and make more money than you can learn that you can you know what I can create recurring revenue, you know, every month without me getting out of bed without me so much as opening my laptop without me doing anything at all, picking up the phone or typing keyword or anything just because I’m a life. I wake up and at the end of the month, I already know that there’s going to be a certain amount of money that will come into my account because it’s recurring revenue. Imagine the amount of peace of mind you will get from the security of knowing that no matter what no matter what you wake up in the morning, you’ve got these payments coming in, that’s big that can change everything they can change you from being in a constant state of financial anxiety to you know, getting a little bit more peace of mind and of course in turn, dramatically improving the quality of your life.

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Thank you for listening to the list building lifestyle, get access to the previous episodes’ transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.