The Most Important Asset You Can Have (Not An Email List)

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Ever wondered how to transition from being an affiliate marketer to creating your own successful products? In today’s episode, Igor shares his personal journey, taking you through his evolution from affiliate marketer to innovative product creator. Learn about his strategic approaches to product development, smart pricing tactics, and the art of building a powerful buyer’s list. We’ll also uncover the secrets of forging successful collaborations and how owning your products can be a cornerstone for financial stability. Join us for a concise and impactful lesson that promises to elevate your online marketing game!

[00:00] Joe Biden Introduces The Show:

[01:47] Transition to Product Creation:

  • Igor Talks about his professional transformation, how he transitioned from the world of affiliate marketing, where his primary role was to promote products created by others, to the bold decision of developing his own digital products.

  • The discussion focuses on the pivotal moments that influenced this shift, the initial challenges he faced, and how he navigated the path from being a promoter to a creator in the digital marketplace.

  • Talking about his entrepreneurial mindset, Igor mentions how much it was crucial for his successful transition from affiliate marketing to product creation.

[02:35] Product Development and Pricing Strategy:

  • Explaining how he developed and launched his first product, an ebook. It focuses on the basic steps from idea to launch, and how he adapted the ebook based on feedback and market changes.

  • Sharing his strategic approach to pricing his ebook, discusses the various factors he considered when setting the initial price and how he used market response and sales data to make informed adjustments.

[03:03] Effective Buyer’s List Management:

  • Getting into the methods Igor used for creating a buyer’s list that’s both targeted and effective, even when starting with a smaller audience.

  • The focus was on how to build a list that not only grows in size but also in quality, ensuring a higher engagement rate.

  • We examine how Eeegor maximized the potential of his buyer’s list to enhance his marketing campaigns. 

[03:40] Collaborations and Cross-Promotions:

  • Talking about his collaborations, Igor provides insights into his journey of forming strategic partnerships with fellow marketers, highlighting both his experiences and successes.

  • Partnerships brought mutual benefits through shared expertise, resources, and audience reach, emphasizing their importance in his marketing journey.

  • Focusing on cross-promotion tactics for increasing sales and audience reach, Igor shares methods like joint campaigns, co-created content, and complementary product promotions, highlighting the importance of aligning efforts with the audience’s interests for mutually beneficial outcomes.

[05:40] Business Control and Financial Stability:

  • Igor emphasizes the advantages of having control over your products and sales funnel, enabling a more adaptable and responsive marketing strategy.

  • He discusses the significance of establishing sources of recurring revenue, providing financial stability and peace of mind.

  • Also shares insights into methods for creating recurring revenue streams, such as subscriptions and memberships.

  • These strategies not only improve financial well-being but also reduce financial anxiety, enhancing overall quality of life.

[07:47] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.