The Real Rules of Making Money

Today, we’re diving into a key element of success that rarely gets talked about, reprogramming your mindset around money. Most of us grow up with certain beliefs often handed down from family, school or society, that can hold us back from achieving real financial success. But we’ll explore how these early lessons about hard work and morality can clash with the realities of making money in the modern world and why you need to break free from these outdated ideas. Plus, I’ll share a powerful book recommendation to help you shift your mindset around wealth and success. Let’s get into it.

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I’m Igor Kheifets, and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your List Building Lifestyle.

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On your journey to becoming successful with marketing, you inevitably have to, like, get rid of some bad programming and adopt some new programming. And part of the bad programming for making money is that, you know, like these people make money in a bad way. These are bad people. You shouldn’t do this to make money. You should do that to make money. You kind of start to apply a moral code, or some moral principle that you learned, you know, in grade school, to the way the real world works. You know what I mean? Like, here’s an example. 

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So my son had a play on Saturday in his school, and he was the wolf. And the play was about a family of goats, where Mother goat goes out for grocery shopping, the kids stay at home alone, and they get rowdy and the wolf walks nearby, hears some noise, looks into the window, sees a bunch of tasty goats and steals them. Right? Now, if this happens in reality, what happens is the wolf steals the goats and eats them. Now what happened in the story was the wolf steals the goats, then he meets a bear in the woods. The Bear says, What are you doing? He says to the goats, and the Bear says, No, you shouldn’t you know, bad wolf, you should return the goats or I will kick your ass. And the Wolf says, Oh, I’m sorry. Apologizes and takes the goats back and says, Mother goat, I’m so sorry. I didn’t mean to hurt anyone. I was just lonely. I mean, I was upset, because in the real world, the wolf takes the goats, eats one at least, then takes the rest for later, while walking through the woods with dead goats. 

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These guys are done, even if it’s baby goats, um, he meets the bear, right? And the bear is like, what are you doing? It’s like, I took these goats. Oh, really. Bam, kills the wolf, takes the goats. But because of all this programming that we go through as kids and growing up and his teens, and, you know, our family members will tell us things. It’s like, if our family member worked really, really hard their entire life, but is broke, they’ll continue to kind of beat that message into us, because that’s the only thing they know. And they kind of, it’s something they want us to suffer. It’s just they don’t know anything else. They’ll say, I worked hard all my life, so you should too. That was the message for my parents, anyway. So it took me a long time to reprogram myself so I could work, I could do the work, but not necessarily very hard, and to be making 10s or hundreds times more money than what my parents used to make. Like that’s reprogramming. So I think that’s the reason why I did. I think it’s just bad programming that I wasn’t even aware of at the time. And so the book recommendation for you guys to become aware of stuff like that, especially about the program that says making a lot of money without working very hard is bad, right? Which I think is really, really bad programming.

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The book is called The Trick to Money is Having Some and so the author talks a lot about the emotional charge we have regarding easy money and regarding money in general, like there’s I heard the story about this fella who succeeds. That built a big supplement business and usually drove either Ferrari or McLaren in day to day life. And then he kept a pickup truck that he would use when he would go back to either visit his parents and back in his hometown, or when he would go to, like, meet with old friends from high school. I mean, this is interesting, because if you think about it, instead of trying to, I mean, they just didn’t like the guy if he arrived in a Ferrari.

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Thank you for listening to the list building lifestyle. Get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.