My Go-To Campaign Structure

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Looking for ways to strengthen your business’s core with dynamic marketing strategies? Wondering how to structure your campaigns with a sense of urgency, maintain persistence for optimal outcomes, and determine the right length to keep your audience hooked? Igor has got you covered with insights and techniques that echo the winning strategies. Learn how to make great email campaigns and use affiliate marketing to help your business grow on List Building Lifestyle Show.

[00:00] Donald Trump introduces The Show:

Igor shares insights into his proven campaign strategies, detailing the types of campaigns he both uses and teaches, which consistently yield successful results. 

[01:44] Structured Campaign Approach: 

  • The marketing campaigns start with an introduction, have a main part where the product is pitched, and end with a push to create urgency.
  • The basic setup of the campaigns stays the same, but sometimes there are small changes, like adding bonuses.

[02:12] Strategic Campaign Timing:

  • You typically run seven-day campaigns, which allow ample time for prepping the audience, making an offer, and then closing the deal.
  • Emphasizing the importance of creating urgency, especially towards the end of the campaign, motivates those who are hesitant to make a decision.

[02:59] Aggressive Marketing:

  • By adopting an aggressive marketing strategy on the final day, results in significantly increased sales.
  • This included breaking conventional marketing rules and being very direct in your sales pitch, which ultimately lead to a successful outcome, both in terms of sales and winning additional prizes in a contest.
  • Igor shares about a lengthy two-week campaign with giveaways, webinars, and a scarcity push, showcasing the effectiveness of persistence and innovation in marketing.

[05:36] Staying Persistent to Seal the Deal:

  • A key lesson to learn is the importance of persistently pushing for a close. It’s not just the campaign structure, but the duration and intensity of the push towards the end that can make a difference.
  • By continuously engaging with potential customers and using different angles and persuasive arguments, you can convert more leads into sales, especially those who are initially undecided.

[06:29] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.