My Go-To Campaign Structure

Hello folks, this is Donald Trump again, well a digitally crafted version of me here to introduce a power packed episode of the list building lifestyle show with the Master of email marketing, Igor Kheifets. In this episode Igor’s going to give you a sneak peek into the world of high stakes email marketing, he’ll touch on crafting a winning campaign structure and using urgency tactics that make people act now, not later. Consider it like laying the foundation of a house, but for marketing. Igor will explain the best length for engaging email campaigns and stress the importance of persistence for successful results similar to a presidential race with egos expertise, your campaigns are going to be huge. So, tune in and prepare to be blown away with Igor Kheifets on the list building lifestyle show.

00:57

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:42

My campaign structure, the one that I teach in advanced e-farming, is still the go to structure that I use, there’s going to be an initial campaign, initial onset of the campaign middle part with the pitch and then finalizing it with some with an urgency push. So that structure is still the same for me. It may vary slightly, sometimes we’ll have a bonus, sometimes it might not have a bonus. But the structure is always the same. Usually, it will be a seven-day campaign, giving me enough time to prepare the audience, make an offer and then go and close. Because once you’ve made an offer, you’re going to have a certain number of people say yes to the offer and go for it. But then you’re gonna have a lot of people who are just for whatever reason sitting on the fence. Again, reasons might be you know, many are boredom. Procrastination, getting distracted, money staying right now, having to talk to my wife before committing. I don’t know, dog got sick and needed money for the vet. It could be a lot of different stuff. But you start pushing for the clothes and you start putting urgency on the offer. Things change, all of a sudden, you see them really falling off of that fence very quickly, especially on the second half of the final day. That’s when most people literally start, you know, jumping off that fence. Like they’re getting paid for it. It’s going to be quite amazing. I was participating in a launch. And I was trailing that was seventh on the leaderboard. And then on the final day, the person running the launch, emailed all the affiliates and they said, hey, make sure on the last day you really push because this is where you know, things are gonna happen. And we’re doing a last day contest. So, we’re gonna do it like the whole contest. So, if you’re in the top 10 for the whole launch, you’re gonna get prizes. But we also want a separate contest on the final day. So, we’re going to count specifically the sales you made on the final day. And this is your chance to shine. I think I made like 18 times on that day. I mean, I broke every rule there is if there’s a rule book for email marketing or marketing in general, I broke it. I was obnoxiously straightforward about pitching. I was telling people go buy go buy buying now paid, you know, just get in, get in get in. And it really paid off. Because on the last on the last half of the last day, I made more sales than I did in fraud, the whole launch before that. And I think I landed fourth or third on the last in that contest getting So, me an additional five or $7,000 in cash prizes in addition to the prizes that I got, which I think was $3,500 for the main contest. So, I got an extra 10 grand in commissions just because I pushed really hard on top of all the commissions that I’ve made, which for that launch was, I think 70 or $80,000. So that was great. That was really, really good. But that campaign was a really long one. It was a two-week campaign. It included giveaways, such as videos and PDFs before a series of three webinars with three different angles and then the final scarcity push after that lasted for like five days with like everyone mailing for it so that was that was quite two-week unique quite an experience but it was just basically me just sitting here old age coming up with new two-week ways to say go by this now you know, just keep mailing, keep mailing, keep mailing and sometimes this is something that I’ve learned in the last couple of years. Sometimes the difference between a good campaign and that campaign is not so much in the structure but in how long are you willing to push for the clothes because leaving, you know, creating a space where you already made the offer you got a lot of people on the list who seen the offer but did not act on it. And then you just go after these people and you push for the clothes and you keep telling you just get it just by just by the bite and in so many ways. Obviously not just straight up like buy, buy two-week but rather you know come up with different angles to two-week encourage them to my you might find that just extending the length of the clothes can sometimes gain you more sales just because you end up mailing more making more arguments and saying more things to get people off the fence. Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.