The Holy Triad of Achievement


How do you create enthusiasm in life? Join Igor Kheifets on an intriguing journey through his experiences with a Russian thought leader who, despite a blunt approach, resonates deeply. Discover the origins of enthusiasm and its ties to our environment and the people we encounter. Igor shares his secrets of staying motivated, finding purpose, and setting clear goals, tapping into the power of accountability and clarity to drive unwavering enthusiasm. Let’s embark on this adventure and unlock the keys to a more enthusiastic and purposeful life together.

[00:00] Sir David Attenborough Introduces The Show:

[00:20] In this episode, Igor explores an individual’s reflections on a thought-provoking discussion by a Russian influencer about diverse coaching methods, enthusiasm cultivation, the impact of environment and individuals, the importance of clear life goals, accountability to family, and applying focused dedication across various life aspects, including side hustles.

[01:40] Reflecting on a Russian Figure’s Unconventional Style:

  • While I was engrossed in a video delivered by a prominent Russian figure, I hesitated to refer to him as a thought leader due to his rather brusque demeanor. Yet, oddly enough, his approach resonates with me. His candid manner and occasional profanity, odd as it may seem, seem to strike a chord with me.

  • He discussed the nuances of addressing different clientele as a life coach: suggesting that men often respond well to a more challenging and critical approach, while women tend to flourish with positive affirmation.

  • His delivery was steeped in sarcasm and irony, but his discourse on enthusiasm conveyed through Telegram streams, was genuinely enlightening.

  • Delving into the etymology of the word ‘enthusiasm,’ tracing it back to its Greek origins meaning an obsession with the energy of gods or being possessed by positive energy, he outlined ways to infuse life with this enthusiasm to enhance one’s existence.

[03:16] The Power of Clarity

  • Personally, a paramount source of enthusiasm for me lies in having a crystal-clear, overarching goal. The moment I define such a goal, a relentless drive propels me from dawn to dusk.

  • However, arriving at this singular objective can be a daunting task, often requiring weeks of contemplation and introspection.

  • Yet, once this clarity is achieved, an unstoppable energy propels me forward.

[04:16] Fueling Passion through External Accountability:

  • I find immense motivation in being accountable to others.

  • Aligning my actions with this priority becomes effortless, evident in my recent trip to Bulgaria, driven by ensuring my children’s safety in our current environment. This association instantly fills my to-do list with essential tasks related to this objective.
  • This principle of focused dedication applies across all facets of life.

  • If forced to narrow your concerns to three essential aspects, identifying these can be pivotal.

  • Connecting your side hustle aspirations to one of these core concerns acts as a catalyst for your motivation, amplifying your drive in unforeseen ways.

[08:03] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.