The Downside of Social Media

Think email is outdated, think again. In today’s episode, we’re talking about why email is still a big deal in marketing, while some say it’s old news, it’s actually the most reliable way to get stuff done online. You need email to bill customers, sign deals, get support, and make important business decisions. We’re getting into how email continues to deliver the best returns, beating social media every time. We’re also looking at a hot trend in advertising through newsletters with big names and companies jumping on board, growing their list and seeing great success. Tune in to learn why email subscribers are the best kind of customers, they pay attention, they spend money, and they’re more likely to buy if you’re spending all your time on social media, this episode might just change your mind about where to invest your efforts. Let’s get into it.

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I’m Igor Kheifets, and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle. 

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One thing where we have to start is, even though everyone’s been trying to bury email for many, many years, never went anywhere, and it remained, you know, the cornerstone of everything that people do online when it comes to marketing products and services online, and it’s simply because you Can’t get anything done without email, meaning that you can’t invoice customers without it. You can’t get any paperwork signed without it. You can’t get any help or support without it, and you can’t necessarily do any sort of business decision making or anything like that without it.

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As far as advertising methods go it is the only one that year after year continues to produce actual measurable ROI. There’s also been a bunch of studies of email being compared to social media, and email always wins. And actually now there’s a big trend, and I’m gonna try and say that it has something to do with me, kind of pushing the message, but there’s a big trend of advertising in newsletters that’s really becoming big. Companies like beehiiv and ConvertKit and a bunch of others. Even Mark Manson is now doing constant advertisements in his newsletter. And I just, I’m going to be interviewing somebody for the podcast who’s been growing their list this way, which is really, really cool. So email customers, email subscribers, are just better, they’re just better. They pay attention, they have the money to spend, they open and click, they buy. 

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They’re just better as customers, obviously, if your job is to become a social media influencer, then your life will have nothing to do with email, although brands will hit you up on email as well. But when it comes to like, pound for pound, dollar for dollar, emails is the best and email can actually enhance every other advertising method, meaning that if you’re doing like lots of Facebook ads, for example, or TikTok, you know, getting people’s email addresses through that, you know, through that platform is one of the most beneficial things you can do, because you turn them from somebody who liked your own Facebook to somebody who actually reads your emails. Again, not the same thing at all. It’s one of those things where it seems like it’s, you know, one unit against the other, but one of these units is much greater in value. 

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It’s really, you know, impossible to, I think, quantify, until you experience it for yourself. Yes, there’s data, and you can read the data, but you know, it doesn’t really hit you until you spend time building a social media following, and you spend time building an email following, then you start measuring your results, and realize that nearly all your income is coming directly from your email list, because then the numbers are so obvious and it hits you like, damn, you know what? I was half asleep all this time, and you just stopped investing in social media altogether. But in addition, I think the other part of email, and you know, when it comes to email being a stable thing, you know, something you can rely on, that I’ve seen is, I have a few affiliates who promote my products, and they predominantly build their audiences on social media, right.  

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Now, these are a handful. I don’t have too many of these, but every now and again, when I come across somebody with a really big social media presence, I would go talk to them. And my experience with all these affiliates, no exception, has always been that their customers are less likely to click on links, although they’re probably more likely to watch a video on the social network where they’re used to getting the content. The second thing is they buy less often. So their conversions are usually at the very least half of the usual conversion rate they see from other affiliates who send out emails or even use search ads or something, and three even like they buy less often. But what’s even worse is they don’t buy expensive stuff, or in other words, their price tolerance is much lower. 

So if an affiliate of mine mails my Efarming offer right, and they need to get people on a webinar, and that webinar sells something for $997 then a regular affiliate can get me, like, 100 people on and will convert 10 of them, while a social media builder will get me 50 people one and only two will buy something. The quality of the audience is glaring, obvious. You wouldn’t believe it. Plus, here’s the other part that no one will tell you, by the way, but that is, I believe, even more important than what I just said, and that is that a social media builder, somebody who was like building audience on social media, they spend their entire freaking life, every day, non-stop, on social media, because they have to be ultra active there. They have to be hyper aggressive at the very best. They will hire assistants to post and chat with people for them, and they end up having an army of assistants to do that, but they have to always be there on social media. You don’t have to do that with email. You can actually build a One Email a Day Business with email, have an automated way of growing the list, send out an email a day that’s like the ecosystem that’s so much simpler, so much less maintenance and a lot more profitable, I’m sure.

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Thank you for listening to the list building lifestyle. Get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com it explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my Best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.