The Downside of Social Media

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Ever wondered why some marketers swear by email over all other platforms? 🤔 Email subscribers are not just an audience; they’re a goldmine. 💰 These dedicated followers do more than just read your messages—they engage deeply, click eagerly, and spend willingly. 📈 If you’re aiming to truly amplify your marketing efforts, cultivating a robust email list should be at the top of your strategy. Discover why focusing on email subscribers can transform your business and maximize your impact, only on List Building Lifestyle. 🚀

[01:43] Role of Email in Business:

  • Despite predictions of its decline, email remains a key tool for online marketing because it’s essential for business operations.
  • Email is necessary for managing routine business tasks like billing, signing documents, and customer support.
  • It plays a key role in making major decisions and without email, everyday business tasks would be a lot harder.

[02:27] Email’s Superior ROI Compared to Social Media:

  • Email marketing consistently outperforms social media  and its personal nature tends to engage recipients more effectively, leading to higher conversion rates.
  • Studies claim that email marketing yields a better ROI by comparing the effectiveness of email to social media platforms, consistently showing that emails lead to more sales.
  • Both large companies and well-known influencers are increasingly turning to newsletters as a primary advertising tool. 
  • This trend shows that more people are realizing how effective email marketing can be.
  • Email marketing consistently brings in good returns, making it a reliable choice for businesses looking to grow.

[03:00] The Advantages of Email Subscribers:

  • Email subscribers are gold. 
  • They pay more attention to what you send them, they’re more likely to spend money, and they click on more links. 
  • This means they’re more likely to actually buy something from you. 
  • If you’re trying to make a real impact with your marketing, focusing on building an email list is a smart move.

[04:30] Rethink Investments:

  • Social media affiliates see lower engagement and sales compared to email marketers.
  • Social media audiences generally have a lower price tolerance, meaning they are less likely to buy higher-priced items.
  • Managing social media is high maintenance, while email marketing is simpler and often more profitable.

[07:13] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.