A Surprising Sales Showdown

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Picture this: you have thousands of followers on social media, but when you post a product, nobody buys. Switch over to email, and your inbox is buzzing with orders. 📧 What gives? Today, we’re going to explore why emails might just be your secret weapon in sales, look at how our first click of the day shapes our buying habits 🛍️, and break down the real deal between paid and organic traffic. Stay tuned to uncover why sometimes, the old-school email beats the trendy social media post every time! 🚀

[01:25] The Psychology of Media Engagement:

  • I tested marketing a product to my 7,000-8,000 Facebook followers via email and social media, and found that all the sales came from the email list, not social media.
  • The first thing we check in the morning sets the tone for the day, especially when it comes to buying things.
  • For instance, If someone starts their day by checking emails, they’re usually ready to make decisions or handle business, which makes them more likely to respond positively to sales offers. 
  • On the other hand, if someone starts using social media, they are usually trying to relax or distract themselves, which makes them less interested in making purchases.

[03:13] Email vs. Social Media:

  • Emails are more effective at driving sales compared to social media, even when people seem engaged online.
  • Emails feel more personal which makes people more comfortable to purchase. 
  • Social media, while interactive and engaging, often feels less personal and more about general sharing, which might explain why posts there lead to fewer sales.

[04:16] Paid vs. Organic Traffic:

  • Paid traffic involves paying for advertising to target specific types of people, giving you control over who sees your ad, when, and how. 
  • This makes it easier to see quick results and adjust strategies as needed. 
  • Organic traffic, which comes naturally from search engine results and without direct payment, is less predictable and slower to build.
  • Even though it’s often considered free, it still costs a lot in terms of time and effort, which are valuable resources.

[05:49] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.