The Best Way To Add Scarcity To Your Offers

Today, we are talking about how to send different offers to the same email list. We’ll cover why it’s good to have a plan for how long to run each offer, how to make people feel they need to act fast, and how to use deadlines the right way. Listen in to learn how to keep your audience interested and ready to take action before time runs out. 

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I’m Igor Kheifets, and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com for details, and now it’s time to claim your list building lifestyle.

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Yes, you can send different offers to the same list. You don’t have to send the same offer over and over again, but I’d still recommend having a designated time period for like, for how long you’re going to promote a single offer could be three days, five days, seven days, 14 days. Eventually you can switch, but you still want to have some kind of, like, predetermined timeline, and within that timeline you’re just continuously pushing that offer, assuming that offer is still available, like if you’re promoting an offer with the scarcity of 27 minutes, and after 27 minutes, that offer is gone and locked out, then naturally you only get one shot. 

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But if you’re promoting an offer that has, like, a deadline coming up this Sunday, then that’s what you’re going to do. You’re going to basically promote it until Sunday, then the offer is gone and you move on. Now there’s offers out there, of course, that don’t really have a timer, they don’t really have a deadline. And even though a website says they do have a deadline, that doesn’t really because if you reload the page, that timer magically resets all over again. So in that case, what I recommend, and that’s what I teach in the program, of course, I recommend going after, basically setting up your own deadline in the form of bonuses. 

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So if the offer itself is evergreen, and the consumer can access at any time, there’s not, there’s basically what you’re missing is urgency. Right? Urgency is very important as far as decision making goes. And you know general life decision making in your life, but also with purchases. So you know, any special promotion, anything at all, you always want to have a deadline. There always has to be a point when that offer is gone, and if they don’t act until that deadline, they basically missed the offer. And I’ve seen it very clearly, by the way, when we moved last week. So what happened was we got approval a couple of weeks ago, and immediately I set a deadline, a one week deadline that we needed to get out basically, you know, whatever comes, no matter what, we need to fly out. 

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And I actually sat down and because I don’t usually do our playing bookings, I have my wife do it. She’s much better at, like, finding good deals and things like that, and she knows how to use like, you know, different. What do you call them, incentives and points and things like that? So I basically sat her down and said, Okay, book tickets for Friday. Now, why Friday? There was no reason like I could have still been in Canada. To be fair with you I could have just stayed in Canada for six more months if I wanted to, but I said, no, there has to be or there has to be a deadline. So we booked for Friday, and now we had a full week to get ready. You would believe the amount of stuff we got done during that week, the necessary paperwork, packing the suitcases, getting rid of furniture, selling stuff, giving stuff away, you know, all kinds of stuff. 

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You know that previously, for months and months and months, it wasn’t being done at all. So consumers are very much like that. They need a deadline to get off the fence. So that’s what you want to do. You want to create that pressure and scarcity. And I know that a lot of people don’t consider scarcity to be a good, ethical thing. They think scarcity is like tricking people. But what I learned is this, first off, you don’t have to trick anyone. You can make your scarcity genuine. If you say that your bonus is going to get pulled in four days from now, pull the bonus, that’s it. It’s all you have to do. Just honor your word. Like, if I, you know, announce an offer, and I say it’s gonna, you know, expire on Thursday night, on Thursday at midnight, and I send the last email on Thursday at like 11:30pm and they say, hey, the offer expires in 30 minutes. 

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In 30 minutes, that offer will expire, and the page will redirect to like, Hey, you’re too late kind of page. Now, what this does is, Am I missing out on sales? Maybe I’m missing out on a few sales. People clicked late. Maybe somebody got tied up in the airport. Maybe somebody moved to Bulgaria and had to handle their paperwork, and then they just didn’t click on the link on time. However, for next time, there’s not going to be a scenario where they don’t take me seriously. Next time I’m announcing a special offer and a deadline, rest assured, if they’re going to act before the deadline if that offer is of interest. 

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Thank you for listening to the list building lifestyle get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com Also remember to claim your free copy of my best selling book www.igorsbook.com. It explains how I made millions with list building starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.