The Anti-Vanilla Approach

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Jump right into the world of email marketing with an unapologetically bold and fearless approach! 💥 Join Igor as he shakes things up and explores the power of taking a stance in your email campaigns, and the art of keeping your content fresh and engaging. But here’s the real deal: It’s not just about you; it’s about your subscribers. Let’s focus on what really matters – giving them value. Get ready to transform your email game from dull to dazzling, because who says email marketing has to be boring? Join us as it’s time to build a list like never before. Are you in? 🚀

[02:01] Taking a Clear Stance: 

  • It’s important to not be afraid to take a clear stance on topics relevant to your audience.
  • Whether it’s discussing controversial subjects like religion or dissecting industries like Big Pharma, always go for authenticity and honesty in expressing your opinions. 
  • By taking a stance, you not only engage your audience but also establish yourself as a genuine voice in your niche.

[05:15] Avoiding Boredom:

  • Try to avoid boredom in your email marketing efforts. 
  • This involves staying relevant to your subscribers’ interests and needs. 
  • Also ensure that your content is engaging and fresh. 
  • By diversifying your content and exploring different ways to express ideas, you can capture and maintain your audience’s attention.

[08:06] Focusing on What’s in It for Them: 

  • It’s important to always consider the “What’s In It For Me” (WIIFM) perspective of your subscribers. 
  • By understanding your subscriber needs and desires, you can tailor your emails to provide value and relevance, ultimately leading to higher response rates and engagement. 
  • Effective communication involves clearly conveying how your offerings benefit your subscribers, keeping them tuned in and eager for more.

[09:10] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.