Resonance and Engagement

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Welcome to the List Building Lifestyle Show. Today we’re exploring the psychology of the inbox. I’m Igor Kheifets. And we’re getting into the nitty gritty of making your emails count. Let’s jump into the magic of connecting with your subscribers. We’ll learn how to tap into their thoughts and be a part of their daily conversation with stories and timeless tips. We’ll show you how to be more than just an email helping you to become a vital part of your subscribers’ lives. From catchy subject lines to content that hits the spot, you will be provided the tools to grab attention and get ready to engage like never before right here on the List Building Lifestyle Show.

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I’m Igor Kheifets and this is the List Building Lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the list building lifestyle Confessions of an email millionaire at igorsbook.com. Get the free book plus $3,000 Bonus packages including my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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When you’re engaging with any list for the first time, you’re having to answer a couple of questions that are on their mind. The first one being by the way, is really even relevant to me, because the way people check their email these days, they don’t necessarily go and they’re gonna really be excited to open their inbox because they know it’s going to be flooded with emails, it’s kind of like, you know, are you excited to check your mail like physically go to your mailbox and knowing that it’s going to be stuffed with a lot of the things that you didn’t necessarily ask for, including, by the way bills. 

So, you know, you’re not necessarily excited about that. So the way people check their mail is above the wastebasket, Right? So anytime I get my mail, and usually I don’t, usually my wife does that. But if I get the mail, I’m literally there next to the mailbox, there’s a little big, blue looking bin for paper. And I’m like, got the stack of paid, you know, envelopes and papers. And whatever that is, it’s like, oh, Costco catalog, my wife likes that. I’m gonna keep that, oh, Canada tire, you know, in the wastebasket, you got a letter from a collection agency in the wastebasket, you go, like you basically just start checking what’s important, what’s not. 

Now in the same exact way people check their email inboxes. You know, they log into their Gmail, to their Yahoo, to their Hotmail to their AOL. And they look at all the new email they’ve received, which, of course, is on top of all the other mail they received previously, that they did not check yet. And so they start taking those little boxes on the left hand side, on the emails, they know for a fact they will not read, that’s the first thing they’re going to do. So there’s like an email with a special offer from a mattress company. And they don’t need a mattress right now. Tick, delete, or mark as read, right? If there’s an email from their lawyer, they’re not going to open it right now. They’re going to skip to the next one, but he won’t delete that one. 

So they’re going to go and kind of scan what’s not important. And so the first thing that your email needs to do is to pass the test, does it qualify as an important or not important thing? And so whatever the thing that they opted in for, you know, you have to ensure that it’s relevant to them. Now, how do you become relevant to somebody using email if you talk about things that they think about? One of the best things you can do as an emailer is to basically echo their thoughts. It’s to join the conversation that’s already happening in between the ears. 

It’s an old secret, I definitely wasn’t the one to come up with it. I think it was John Caples, or somebody who used to write quite a bit of self development literature, you know, they said, You need to enter the conversation that takes place in their mind. As soon as you can do that, you instantly become relevant and welcome in their life. You see, I’ll give you a perfect example of that. So I got a buddy of mine. He’s one of my best friends here in Canada. I met him when I arrived because he helped me out with starting my company with all the paperwork and stuff which is something I don’t really like to do. I mean, you really have to be a special breed of human to love bureaucracy and paperwork. It’s for me, it’s those people and the people who love spreadsheets are the ones that I think hold our entire society on their show. There’s definitely not guys like me.

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So you know, he basically is a lawyer. And as soon as ChatGPT came out, as you know, ChatGPT AI software that can do anything and everything. I said, Hey, are you using ChatGPT? And he was like, Nah, I’m not, you know, I don’t bother looking at that crap. You know, as far as he’s concerned, that’s like, same as Tiktok. Or same as the launch of Instagram or whatever, you know, it’s like another social media thing, which is, of course it isn’t. And I’m like trying to bang on his door, and proverbially, right? I’m just emailing and being like, No, you don’t understand. This is like, as big as the internet itself. This is going to change the trajectory of humanity. 

We just entered the new age, there was the Information Age. Now it’s the age, you know, it’s big, you don’t understand you have to use it. Here’s the link. Here’s the video. Here’s an article now. And I’m like banging on his digital door constantly sending him information. What do you think he’s doing with all that information? He’s not looking at it. He’s not reading it. He’s not watching it. He’s not consuming it. Because it’s irrelevant to him, until I finally managed to get through to him with a very simple conversation where I showed him, Okay, I just sent him a couple of legal agreements that I created with ChatGPT, I just basically went on, and I had some legal stuff that I needed to sign. 

I think it was an affiliate agreement, and another one and something else. And I just sent him like, Hey, check this out. I just created this with ChatGPT. And he came back to that saying how this is not good enough how it still misses this point, that thing and this paragraph and this clause, but he read it, it got him thinking, and two days ago, he messaged me, and he’s like, Hey, I’m working on the project for some money laundering laws aware, you know, a client of mine needs to have a bunch of contracts signed, that protect him against some kind of thing that related to money laundering laws, like there’s some regulations related to it, right? So you have to sign them. 

And apparently, he doesn’t have a lot of experience in that department. So he actually messages me, and he’s like, Hey, can you sit down with me and show me how to do it with ChatGPT. I was like, whoa, okay, now we’re talking. So all of a sudden, this is very relevant to him, right? And he’s willing to have the conversation about ChatGPT about how ChatGPT can form legal agreements or craft legal agreements, and so on. And so every human being, every consumer, every prospect, every reader is exactly like that. They will not pay attention to something that’s not relevant to their human experience right now. 

But they will pay all the attention in the world to something that is super relevant to their experience right now. Which is why every time I send out an email, I’ll use a different angle. I’ll talk about a slightly different thing. You’ll never see me send two emails that are exactly alike. Unless you see me do something like that. It means that the angle is working. Like if you see me mail for the whole week. And I’m literally using the same language patterns in the same words and the same angles with the same benefits, it probably means that these benefits are working so well that the sales are up and the opens are up and the clicks are up. Otherwise, you know when it comes to NERT like introductory sequences, or the first time I’m engaging with somebody, I will always have a list of at least top three things that are most relevant to that prospect or customer or reader at the time.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.