Bill Burr’s Persona Playbook

Welcome to the List Building Lifestyle Show. I’m your host Igor Kheifets. And today we are exploring the power of personas and philosophies in crafting compelling marketing content that resonates with your audience. On a personal level, we understand that connecting with your audience goes beyond just selling a product or service. It’s about building genuine relationships. Discover how adopting a persona tailored to your market can transform your marketing efforts, writing emails and creating other marketing materials. A breeze from dissecting the personas of stand up comedians like Bill Burr and Jerry Seinfeld, to exploring real world examples of how changing personas can attract entirely different demographics. Join me on the list building lifestyle Show, and let’s unlock the power of personas together.

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I’m Igor Kheifets and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 Bonus packages including my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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Persona is really important because we connect on a personal level. But so even as consumers, we do connect on a personal level. And you can only connect on a personal level to another person. So having a persona, even if that person is not you or doesn’t reflect who you are in day to day life, but specifically was created for the market is one of the one of the best things you can do. Plus, and this is something people don’t realize until they get into writing emails. Having a persona makes writing any marketing material much easier. 

Because so you know, like, if you ever watch stand up, you can always tell that the big ones that make it big, they have a certain persona, right, so Bill Burr has a certain persona, he’s always angry, always annoyed, you know, stuff like that. Jerry Seinfeld has a persona. And my favorite George Carlin used to have this persona as well. So they all have their own different personas, but they have a philosophy, the thing about being, you know, we’re having a persona of being one, you have a philosophy, and having a philosophy makes it so much easier to come up with almost infinite amount of marketing content, be it in the form of emails, or Facebook posts or text messages or anything else. 

Because of a persona with a philosophy, you know, you clearly can tell what they stand for. And they can always talk about the things that are important to them and their philosophy. And you can actually, like anytime you connect with anyone, like at a party on the street, you know, just hang out with your friends, your family, you know, acquaintances at work, you know, notice that we all have a philosophy, there are certain things that you can mention to another human and they can go off and they can talk about that for a long time. 

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Like, you know, you can mention Man United to me or football, I can go on for a long time. We can mention marketing emails, I’ll go on for a long time. But you talk to me about Zapier automations, I’m not going to spend a lot of time with that, you know, where you talk to me about NBA, which I kind of understand. I used to watch it, but not anymore. Like I wouldn’t be able to carry that conversation. So a persona has a philosophy therefore can carry a conversation, or do monologues or dialogues about certain things. And when the persona is dialed into the market, the market can listen to that persona for as long as that persona will talk because there’s the similar interest about the problems and desires that are important to the market. 

So golfers will listen to golfers, you know, marketers will listen to marketers and so on and so forth. Like productivity is a great topic. For example, you know, I share this as a passion with pretty much most of my friends, because most of my friends are entrepreneurs. And we can go on about productivity forever, like productivity tricks, productivity tools, productivity software, techniques, you know, journaling, whatever. So, the philosophy is very clear, making the conversation between us very easy. So in the same way, if you’re an email marketer, and you have a philosophy or persona as a philosophy, you’ll just sit down and you know exactly what to write because your philosophy will be the infinite fountain of life ideas.

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In fact, the more emails you write, there’s actually a scene by my good friend, Ben settle. So he says emails beget emails, which is true for content. That’s true for anything like he started writing. And the more you write, the easier it gets writing different markets, different lists require different personas. And it’s one of the reasons why affiliate marketing makes sense. So even if you’ve got a list, let’s say about diabetes, and you like focus on promoting a particular one program, or supplement or something for that, even if there’s another supplement, or program, or software or anything that’s very similar to what you’re already promoting, but it’s being delivered and presented by a different persona, personality, spokesperson, anything, just having a different persona alone will now get you another set of sales and conversions. 

One of the things that they’ve shared with webinars, which I’m going to be implementing, as soon as I get back home is using a different person or persona to deliver the same message. So what’s Ty Cohen’s? And he was on stage? I don’t know if you guys know who Ty Cohen is, he’s basically been kind of pushing Kindle publishing methods for a long time, very down to earth guy, like he’s from Atlanta. And if you ever met Ty, or if you Google him, you’ll see that he’s black. 

Okay, he’s a black skinny guy, tall, skinny. And he’s , like, a typical demographic who is also black, from what I understood. Now, he then went on and hired a British guy, like a 20 something year old, white, British male, right. And he had him delivered the exact same webinar, as Ty does. And what happened was, the white British guy attracted a totally different demographic Canada by attracting a large demographic made of mostly white women, ages 50 between 50 and 70, or something really interesting, right? 

So basically, you know, I guess the guy was hot or something but the point being is that he went through the exact same message, exact same claims, exact same objection, handling the exact same webinar word for word almost, and a different set of hearts. Were one over okay and that’s because no matter how good he is, he could not have attracted that demographic just because he doesn’t look like the other guy. He doesn’t sound like the other guy. So see, like, there’s some things Yeah, it sounds racist and sexist, but it’s just the way we, I guess we make decisions. That’s the market.

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Thank you for listening to the list building lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to clean your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.