Suicidal Dentists, Toxic Masculinity And Starting Your Own Affiliate Program With Sven Platte

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. And today I’m hosting Sven Plata, the founder of Digi store. It’s an online reseller platform that helps you start your own affiliate program and eliminate all the headaches that come with managing a bunch of affiliates, such as payment processing payouts, accounting, tracking order forms, and a bunch of other stuff in between. Now, I’ve personally been using the Digi store for the last year. And I’m really really happy we’ve put our own affiliate program into the Digi store. And we are getting close to processed or a million dollars in revenue and paid out a ton of money to affiliates. The payouts are like clockwork, the counting is solid and even in spite of me screwing up the system a lot, you know, where I would like Miss assign affiliate commissions to, like I would forget to cookie someone or whatever, you know, they’re actually able to revert back, you know, assign the right commissions to the right affiliates. And it’s just been an incredible experience compared to everything that I’ve gone through as a vendor and nice, through several online platforms, as well as several standalone pieces of software that cost a lot of money and require a lot of technical, you know, setup to use. And I don’t know, I just couldn’t be happier. And did you tell the story? That’s why I reached out to swim. Actually, I reached out to his team and went through like 17 layers of gatekeepers. And finally, I was able to secure Sven for the list building lifestyle. So we can talk about how you can start your own affiliate program, if you so choose, or if you’ve been thinking about it. So Sven Welcome to the list building lifestyle.

01:48

Thank you, Igor. It’s a pleasure.

01:50

Awesome, man. So take us back. How did you even get into it? Like, how did you get into affiliate marketing? And what inspired you to build this? This platform?

02:05

Yeah, absolutely. Thank you. So originally, I was a dentist. When I was a child, I wanted to become an entrepreneur. That was like a big, big wish of mine. Because I come from a modest background, my parents have very simple jobs. My mother was a nurse, my father sold washing machines and stuff like that. So very, very simple, very humble background. And I wanted to escape that. Because all my friends at school, their dads used to have nicer cars, better houses, better lifestyle, and I somehow wanted to escape that. And I was like, Okay, I understood by reading Donald Duck comics, that the way to get out there is to become an entrepreneur. As an entrepreneur, you have freedom, you travel the world. And that’s that that became more important than ever, in my opinion. But I thought, okay, most people, and this is common knowledge. Most companies fail. Most people who start a business, nine out of 10 times they fail within like, two to five years, and 99% fail in the first 10 years. So I was like, Okay, that seems like a very risky bet. So let me do it, let me play it safe. Let me do something really safe. So I was like, Okay, what’s kind of like, what’s super safe? If you study business or law, you can still end up with a shitty job. Whereas being a dentist, you can’t, it’s just impossible. If you’re a bad dentist, you work in a clinic, because you’re too slow. If you’re, if you’re a good dentist, then you’re in a free economy, free enterprise, a free practice, you’ll get a lot of money. So that was good. The only problem with that was it wasn’t fun. It wasn’t fun for me to be a dentist, because deep down, I’m an entrepreneur at heart. And I understood the concepts of scalability very well. And you can become fairly wealthy as a dentist. Yes, you can specialize and optimize everything, but you’re still trading time for money. And you cannot scale ultimately. So you kind of need a system and I understood that when I was a student, and that led me to conflict, which is okay, I know. I don’t really want to do this. So I’m here studying dentistry. It takes almost six years, and I don’t, I don’t really want to do this. And I don’t want to disappoint my mother because you know, I have a Korean mother. And for them, you know, like me stopping my studies, canceling my studies would be devastating for her. So I couldn’t really do that.

05:13

You know, as you’re as you’re sharing this, I was like, I remember this movie the whole nine yards. Have you seen it with Matthew Perry and Bruce Willis? No. So basically Matthew Perry is the guy from friends. He’s Chandler from friends. And it’s one of the few movies he actually made that were any good. And he plays the role of a dentist, with a wife that hates him. And he took on the debt that his wife or her father accumulated over the years, who was also a dentist who actually killed himself. And so this character, you know, he hates his life. His father in law was also a dentist, and he killed himself and, and, a serial killer, or a contract killer became his neighbor. And so like, I won’t spoil the movie, it’s actually a pretty cool movie, I recommend you watch it. But it got me thinking at the you know, I remember they had a conversation in the movie about how dentists are suicidal. And, and it’s not funny, I shouldn’t be laughing as they say this. But, you know, I just looked it up on Google, according to mental health daily dentist is actually the second on the top 10 list of the most suicidal jobs that the jobs with highest suicide rates.

06:27

Yeah, that’s very true. And I was really thinking about that product. So I was thinking about the reason for that. So in my opinion, the reason is the following. They’re all unhappy. And the reason why they’re unhappy. Most people, most people become dentists, because they want lifestyle, they want freedom, they want some money. And you don’t really get that anymore. You used to have it. Like in the 80s. You would like to become a millionaire, being a dentist, maybe in the US, you can, and you still can. But in Europe, where I’m from, it’s not really happening. Whereas for example, if you study regular medicine, that’s not dentistry, if you want to become a surgeon, or whatever, then you really do genuinely want to help people. But dentists usually are not those types of people. Dentists are the type of people who want to go to the golf course and want to have a nice home and a nice lifestyle. And it’s very hard. And so I think it’s just not aligned with your goals perfectly. And I understood within myself, okay, there are certain types of activities that I have to do as a dentist in order to help my patients that don’t create a lot of revenue for me. So I wasn’t happy doing that. And this is when I realized, hey, probably I’ll do something else. After I graduate, after I’ll graduate. And this is what I did. During my studies, I was watching all kinds of, you know, online courses and videos and stuff like that about making money online. Almost the only thing we’re back in like maybe 2006, something like that. The only thing that existed back then was like some people who sell eBooks here and there. Really nothing more yet, some Google the first Google ads, you know, they do AdWords and stuff like that. This was like Facebook wasn’t even existing back then. We were the first things that I encountered. I tried them as a student didn’t, but wasn’t able to make them work. Because, you know, if you’re studying dentistry, you’re very busy. Very, very busy. And then after I graduated, I immediately borrowed some money, and I started an online business. I was trying to sell dating eBooks, which with a German partner back then, yeah,

09:13

It’s funny because I started in the info marketing space as a customer. For two companies. One is even pagans, double your dating, which is obviously dating advice for men. And the other one was like an exact replica of that. But in Israel, where they basically call did the exact same name, again, only in Hebrew, and they would put together these seminars and they had a viral eBook back in the day, you could actually make an eBook go viral by putting together some really good content. So they put together like a 50 page eBook, or like a bunch of pickup lines and, you know, kind of mindset, Mind Games kind of material. And it just, you know, just exploded every guy I knew, came across that eBook, every single one. And it was fascinating to me and it’s through that sort of keyhole that I ended up discovering that you could actually sell courses and information facts, you could either write an eBook, and somebody will send you 17 bucks, or, you know, were 10 bucks or 20 bucks or 50 bucks. And that was just

10:18

That was magical. I mean, imagine, you know, I also saw WO dating stuff by the way. That’s really fun in German. That was one of the things I sold there next to other things. I personally did all the translations and wrote all the articles and created all the educational materials for the guys to help them get a girlfriend, or get late or whatever they wanted. That was fun. Because I was also very interested in that subject. Of course, being a straight man, I’m, I’m not, you know, I’m not a piece of wood. So that’s what you say, you know, you say that you’re Germany, like, I’m not made of wood

11:05

that I’m not made of wood. But I got a wooden stick.

11:08

Yeah. All right. Like what?

11:13

No, that’s actually pretty, that’s actually pretty cool. Because, you know, you’re not the first person I talked to you who is like an OG in this space, who is somehow connected to the world of dating, I think at the time, the dating space was even bigger than health and maybe not bigger than health, but definitely bigger than make money space. I think the Make Money space kind of evolved in the back of the dating space. Obviously, supplements were always a big thing. But it’s just incredible that, you know, the dating space actually was thriving before businesses realized that the internet was a powerful tool to market. Right. I mean, that was like a dominant niche. Like, today, though, I don’t see as much of that. Maybe I’m just not, you know, not taking as much interest into it. But I don’t see as much dating stuff anymore.

12:06

This is great. Great that you mentioned it great. Why? Because there are several reasons for it. In my opinion, this is just my personal experience and opinion. And fun fact, a lot of the guys were pioneers in the online marketing space. Oh, geez, if you will, where the orange OG is in the pickup artist realm, they were the first pickup artists. And back then this movement was a lot bigger. And it was not so politicized. Compared to now, if you it was not, you know, there was no stuff like me to, or toxic masculinity or stuff like that, that wasn’t promoted that much. So it was kind of cool. And this thing grew. But then later, something in society changed. And I don’t see Pickup Artists anymore, like nowhere. Like, it started to grow. And I was like, Okay, fuck, this becomes mainstream. I didn’t like that. Because, you know, when I was walking around, pretty girls were approached, like left and right. And I was like, oh, all these pickup artists. This sucks. You know, you cannot. Like every woman has a bedsheet in it. No, but not completely died out. All the dating gurus that sell stuff online, they’re not pickup artists, they’re more like relationship advisors.

13:43

stuff. I also noticed that there’s a lot of women now teaching dating.

13:47

Yeah. Yeah. Because, you know, because they, I mean, the idea that women teach dating is not so bad, because they know it. Like they’re kind of the customer. So they must know what they’re talking about. But at the same time, you cannot promote masculinity, as you used to do back in the first period of pickup arts and selling dating eBooks. And it was all about masculinity. At the end of the day, like Yeah, if because you would start with like, with these techniques, you would start with pickup lines, you would start with peacocking and you know, wearing funny things and you’re cooler than you are. But ultimately, what it comes down to is self-confidence and masculinity. So it kind of leads to some kind of energy work and spirituality. You have to find the man within you. You have to become masculine, and then you automatically without faking anything without needing pickup lines, you attract women that are the polar opposite, energy wise, that’s why you have young and young but that’s not cool anymore. Mainstream media doesn’t like that anymore. So mainstream media wants you rather to think about, hey, maybe you want to wear a dress or something as a man, it’s just something that I observe, I’m not judging it, I’m not choosing it for myself, of course, I still am the same guy, you know, I’m too old for that I’m over 40. I cannot, you know, I cannot do what the young people are doing.

15:27

But I’ll do it, I’m with you on this, and I can judge it, I honestly judge it because over the years been in the marriage with two kids and kind of run my business, I kind of settled into this behavior mode, kind of stepped away from masculinity, and settled into very indecisive kind of feminine, a low energy existence at some point, and that had a really bad effect on my marriage. Like, I think masculinity helps the female kind of step out into step into her actual energy, like the feminine energy. And what I noticed is that it even comes down to these tiny little micro decisions where, you know, my wife would go, and she would be shopping for a dress, and she actually needs my approval. So I tell her, like, whether I like it or not, and she’s very, like she, she struggles to make a decision about whether to buy that dress or not, you know, and that’s like a part of it, where truly feminine woman wants her men to step in and participate on that level, where, you know, it’s, it’s a part of the masculine energy. And I think the reason it’s important, and I guess I didn’t mean for it to become a sort of feminine versus masculine energy discussion. But I think the reason it’s important, the masculine was, and feminine to coexist like that, is because as a man, right, and again, I can only speak as a as a man I can, I can speak for women, but as a man, when you are in your masculine, and when you are in your true core, in a good place, right mentally, then you pursue your goals and you execute on a whole other level, you are able to build teams and a whole other level, you’re able to communicate on a whole other level, you’re able to lead people on a whole lot of level, you’re able to sell or market on a whole new level. Like, like you said, it’s all about, you know, self-confidence, I call it self-image, where, you know, if you have a self-image of a powerful masculine, alpha male, and you do it in a nontoxic way, where you’re still allowing yourself to be vulnerable, right, where you still, you know, it doesn’t mean you have to be an asshole, it just has to just means that you, like want to own everything about your life. I think that’s a much better place to be than to be a feminine guy. But with that said, I do think there’s some guys who are feminine. And that’s really their energy, maybe because of their upbringing, because they grew up with a single mother or something. I don’t know. Like, it does happen. Like my wife’s brother is like that. Very feminine to a point where he took his wife’s last name and called his son after his wife. Like, what is it? Yeah, so he married someone who took her last name. And he has a wife’s name, Dina and he calls his son Dean. So, he really went full on feminine, in my opinion, but anyway, so this was a sidetrack. Nothing to do with starting your own affiliate program. So before we get sidetracked even more, let’s fast forward to the moment when you’re okay, you’ve discovered affiliate marketing, you started selling some of your own courses, other people’s courses. When is that point where you’re saying to yourself okay, maybe it’s a good idea to actually start a reseller marketplace.

19:00

So we used to use Clickbank and I actually was the biggest German language seller and ClickBank vendor on Clickbank vendor is essentially an offer owner. And that worked fairly okay. But I was missing some features. I was missing some things that they would do, for example, some currency exchanges, et cetera, et cetera, like other currency bases, for example, like I mean, just imagine, if I’m a German guy, and I get paid in euro, the end customer pays in euro and in between gets converted twice to US dollars and from US dollars back to Euro. It’s an unnecessary cost that’s unnecessary and doesn’t add any value. And on a larger scale, it’s like it’s really a pain. Yes, you know, I’m happy to pay for a good service, but not for bullshit, I’m sorry for my language. But for me, it was like, really, that was really annoying. So I just, you know, I just put together like, with some kind of Indian programmer team, like a prototype. And I was just, like, out of anger and frustration, I was just like, Okay, let me let me work on this prototype and build a vision. And then people joined, then friends of mine joined, who are able to program and are able to write software code. They had a good prototype, so that they at least understood without me, you know, having to write an eBook about what I want to build. They could play around with it. And yeah, we build it. And then I was able to launch my own stuff and sell my own stuff there. And then, because I was one of the very first guys here in Germany, of course, I knew anyone else in that industry who would do the same. And after a while, everyone came and it really went viral. So for me, it’s kind of like I was one of those guys who was at the right time in the right place with the right solution. I did not invent that business model. It’s like I don’t even know if Clickbank invented that Clickbank was clearly like 10 years ahead of us but we’re still around that 10 year that’s been 10 years ago. And we’re growing we’re the number one company like that or marketplace or service in Europe and will be in the US too.

21:52

Yeah, and I actually got to meet up with some of your team members and your US partner as well. Forgive me I don’t recall his name but we had dinner with him and told other people Yeah, yeah, so ultimately up with Alex um, we’re going to be recording something together as well. So you guys are like on point you’re really focused on truly growing and the features of your platform really show it to and just like I was saying before we started you know, recording is your team. The level of I want to say white glove or high touch a support that I get as a vendor on Digi store just makes me want to keep you know shout from every rooftop, just how great your platform is like to a point where I’m actually pulling a lot of my associates and joint venture partners and people who promote me as well as people who you know who I promote into the platform and a lot of them haven’t heard of you yet. Most of them are like as well Oh geez. And they’re using Clickbank and a lot of other stuff. In fact and what I’ve been noticing over the years as I’ve been going to getting kind of more solidified in the as a vendor and with other affiliates is it’s a bit disjointed really because they’ll be using all kinds of systems like pay kick start and Clickbank and there’s another one something else and they basically there’s like a million of them right so I’ve got like affiliate accounts with a million different networks but it’s the it’s the Digi store a really is a vendor that I liked the most and we tried like I said as well as we tried post purchase Pro or post affiliate Pro or something like that where you kind of manage it yourself that was a disaster man. Wow the amount of sales that were in tracked the amount of orders they got lost. It was a shitshow just terrible, your cookie attribution payouts the fact that you don’t slap an insane tax on every customer unlike Clickbank for example like I had a big issue where anytime I would work with an affiliate from the UK for example and they would be sending me a lot of traffic you know lots of customers from the UK you know the product would cost like say 1000 bucks and the customer would be forced to pay like 1200 if they were going through Clickbank right and it’s like it’s crazy it’s like you said with the exchange rate so it’s another I guess just another side of the same coin where you know the sales tax or something like that is just you know, ridiculous and of course goes without saying that you know not having to do my own accounting not having to do to go and have another person on staff to ensure somebody gets paid their Commission’s like they ran the traffic. They made sales. I don’t have to think about it. Like I know that in two weeks’ time they’re gonna get a an ACH or wire or PayPal payment from Digi and You know, they’re like, hey, well, what about my pay ops like, dude, super simple log into a Digi store, go to reports, payouts and you’re gonna see a date and you get to see the amounts. And, you know, I just get the end amount in my bank account and I know it’s my profit. And that’s it. So that’s, that’s, that’s pretty cool. So look when we have to follow the format here and we’re closing on time. And it is a fascinating conversation. I would actually love to have more talks about masculinity and a lot of that stuff. It’s really shocking to me, especially now that I have a four year old son. I really want to make sure he grows up to be masculine, alpha. However, the topic of today’s show is how to start your own affiliate program. So perhaps you could devote the next few minutes on giving some pointers, some guidelines on a for a vendor of some kind, whether they have a supplement, and information product, maybe they’re a coach or consultant, they just created their first course maybe they got a book, digital or physical, maybe they’ve developed a five day challenge they want to sell, maybe they just got like a short form. With me, like of course, whatever they got going on. And they never had an affiliate, they never had a setup where you can have other people mail for them or promote their stuff through ads or social media and pay them commission. So what are some, you know, top three top five guidelines and new vendors should be aware of in order to have a successful launch for their affiliate program?

26:35

Cool. Thank you. That’s a very good question. Because I think, as a first step, someone has to understand as the first step, how big the idea of affiliates is, because ultimately in nature in general, coming back to nature, right? You have specialization. Why is being a strong alpha male important yet, because it’s a specialization? The same goes for a woman, it’s a specialization. And in business, being an affiliate is also a specialization, you’re specialized on something, you’re not a generalist, you’re a specialist. Same goes for the vendor, the offer owner, the offer owner has more than enough to do. And if he doesn’t have to do the affiliate work. It will help him ultimately because it’s, again, specialization. So what is an affiliate specialized on basically an affiliate marketer market so that traffic comes to the offer of the vendor and the affiliate gets a commission for that, usually a percentage. It’s very profitable, especially for digital products, because you don’t have to send stuff out and everything so you can give higher commissions. And that’s why it’s more common. So this is what it is like, I think the basic foundation to understand why it makes sense. And all the big systems have some kind of affiliate platform affiliate system, like if you’re with Amazon, Amazon sells stuff with an affiliate system. If you if your dream next door has some kind of usually has some kind of recommendation program, bring your friend, I don’t know get one month for free or something like that. It’s everywhere. And how can you as a vendor slash offer owners profit from these things that are done in business, you have to set up an affiliate program this means you have one more customer slash partner. You have to create a system with which it is easy for an affiliate to promote your stuff and get a commission. Ideally automated. This is the beautiful thing about anything online. You can automate everything because it’s all software based. Yeah, so I love

29:15

that I love that part. I was just actually doing a talk yesterday on the podcast about the 10 productivity boosters. And you know, one of them was you can now literally automate nearly everything. I mean, I mean, everything like it to a point where some jobs that existed 10 years ago don’t exist today like for I mean just the most basic example. You used to have to have an assistant and when you if you were busy individual, you would have an assistant who would schedule your appointments for you take notes for you add these appointments, and now you don’t need to you can have Calendly have automated appointment setting and then you can have for you know the appointment itself who if you’re doing it on zoo or go to webinar or Google meet, you can have an automated note taker that will intelligently take notes and then create a bullet point summary of everything that you’ve been talking about. And it will actually also summarize with Speaker names and put timestamps on it and do a much better job in general than a person would. You, you, you, you, you have to hire people to do transcripts of your videos or captions for your videos. Now, it’s all done automatically by YouTube by Wistia, by Rev rev.com, and all this stuff. So one thing I want to say, though, before we continue about your own affiliates, and why it’s important is this, I’m a paid traffic guy. So my call to fame was with paid traffic, specifically with something called Email drops, aka solo ads. And then later on, I kind of got a taste of what affiliates can do. And what I did is I launched my first product, it was a $37 course about list building. And what’s really interesting is that I kind of went full out and I said, You know what, guys, I’ll give you 100% commission on the front end, I’ll give you 50% of the backend. And I went on to sell 3000 units of my product in the following three days, all through affiliate traffic, in fact, the payments were coming in so fast, my phone was like, you know, showing the payments coming in like ding, ding, ding, ding, ding. so fast that within about 45 minutes or so my battery on my iPhone, three Gs, and the time just died in a in, you know, I had to keep it, you know, plugged in all day, just so it doesn’t die. And that was my first exposure to how powerful affiliates can be then when I actually continued and developed my solo ads agency or solo ads. I also started utilizing affiliates. Now I don’t have a sophisticated tracking system. And it was all done by hand. And I had to have a person on staff to actually do that. But you know, one affiliate one time, I was having a particularly low revenue month, if you will, like it wasn’t really moving. And I was kind of upset. And that was really at the end of my rope in terms of like, you know, it’s like nothing I’m doing is working. What’s wrong with me? What’s wrong with this? You know, I was like really doing the whole Jewish thing saying, you know, why does this happen to me? Right. So, so, out of nowhere, this guy messages me. And this guy had a downline of about 40,000 people at the time, he was one of the biggest team builders in the Empower Network. If you remember what that is, if you ever seen that before. Yeah, I know that. Yeah. Yeah. So he was like, number one, or number three or something. And he says, hey, I want to feel like Soul is for my people. Let’s strike a deal. I say, yes, let’s do it. I’ll give you money. He said, you know what, I don’t want money. I want 10,000 clicks a month. I said, Okay, if you bring me at least 100 qualified leads per month. I’ll give you 10,000 clicks per month. And that’s the deal for next year. Okay, this guy was sending me between 406 100 New qualified leads per month, I was literally earning about 80% of my income from this one guy. I was giving him 10,000 clicks, which he actually went on to resell to other people at a high markup and make money that way, as well as sent to his own offers. But point being is one affiliate relationship exploded my business overnight. From what I said, you know, what if we can have just one more guy like that, our business will explode again, which I continued to search for. I couldn’t find one more guy like that. But I found about 10 other people who were much smaller than this guy. But collectively, they were matching what he was doing for me, I just had to maintain those relationships. And so having an affiliate and not even an army, but rather just a handful, maybe a dozen of solid affiliates that can promote your stuff. It can be incredibly powerful. In fact, I’m participating in affiliate promotion right now for Aidan booth. And my friend Mark Ling. single handedly so far in like a matter of seven days referred over 200 sales, priced at 3500 upfront or four payments of 97. Each night over 200 units at that price tag from one guy. It’s just incredible. So they’re already, I believe, over $8 million in revenue for the launch, and there’s still plenty to go so I guess it’s it, just all I want to say is starting your own affiliate program is really powerful. And Digi store is an incredible platform to do it on. As The vendor, it’s like a really just heaven for vendors.

35:05

Thank you. Thank you. Yeah, we are working hard to create a good experience. Yeah, to continue my point, it absolutely makes sense to start an affiliate program basically, I wanted to explain his strong way which you also have supported with your story. It’s a great example. It’s absolutely the thing that makes a lot of sense. You should do it. However, there is this chicken egg problem. So how do you get started, in my opinion, or let’s say my experience, in order to be able to start an affiliate program, it’s very unlikely that you just create a product, the sales page, or let’s say, sales funnel, put it on the marketplace, and then it’ll run, this is very unlikely to happen unless you’re like a pioneer and OG in a new niche, or you have like a well-known really well-known brand, where conversion details don’t matter that much. Because otherwise you have to figure them out. Because what affiliates want, they want conversion, they want a positive ROI. If they spent money on advertising on Facebook, Google, et cetera, you name it, they want a positive ROI, they want more money to come in and they spend, they have to spend for that traffic. And you as a vendor, as an offer owner, you have to somehow facilitate that. In order for you to get there, you need to make the first sales yourself so that you have the experience and the skills and the knowledge, improve your funnels and pupae improve your VSL your landing page so that you have a certain conversion that’s profitable for an affiliate. And this is like the number one selling point for Yeah, for affiliates to even want to work with you. And so it does not in my opinion, it does not depend so much on. On which type of product or which type of trick, whatever works best for you. Let’s say you are really good with webinars, let’s say your sales page is crappy. But you’re very good with webinars because you can connect with people in real time really well, then make a funnel, create a funnel that has a webinar in it. And at the end of the webinar, you sell stuff and you make affiliates help you bring people into your webinar, find whatever you’re good at. Other people might be like, Hey, I don’t want webinars, and I want the VSL. And all I do is VSLs. And then you could do that. Stuff like that, wherever it makes sense. However, there’s one thing I can say, in general, it’s better to do a lot of work in a lot of ways to create an online video course, as opposed to an eBook. An eBook is much more work and you have much more editing to do. The customer is much more, let’s say, unforgiving regarding grammar mistakes and typos and for formatting etc. Whereas, I mean, you can see it with Tai Lopez, you know, he sells online courses, just randomly, you know, like with really bad sound outside, you know, shooting a few videos on this phone, you can still sell that for a good price. And people accept that the market accepts it. So online courses are perceived as having a higher value. They’re easier and cheaper to produce, as opposed to eBooks. I think having an eBook as an additional is kind of nice as like a freebie or like bullet points here and there. But in general, like I wouldn’t build a business based on that I would go for online courses, I would learn but webinars will also learn how to do VSL. And yeah, optimize the crap out of everything. So that you have a great conversion.

39:16

Yeah, I guess, I guess to the people who are still trying to market their company website or something. You know, what you need to understand guys is that if you are to have people driving visitors to you, whichever page they end up sending people to that page has to be optimized to convert, because I’ve seen it many, many times when people approached me. They sent me their website, which looks kind of like 2008 is sort of a website, you know, it’s like with the about me section and the blog section articles and, you know, stuff like that. And they’re like, I want people to promote this site. And I you know, the experience that I have as a person who has adverts Icing to sell is that a lot of people approached me and be like, hey, what do you think? What do you think, you know, will this work? Will this work? And, you know, it’s really hard to tell or explain to people that No, it’s not gonna work, okay, you’re boring ass website is not going to work if you want to send some advertising or affiliate traffic to that website, it has to be a carefully thought through presentation of some kind either a text presentation, a video presentation, the webinar, it challenge, it has to be a lead generation based approach, where you also end up selling something. And that’s what I think besides having a great affiliate platform, I think that’s the understanding that a lot of people are missing, who are not able to, to get their affiliate program off the ground. They really, they think it’s all about Oh, get me the right person to promote No, it’s not, it’s about having a funnel, AKA a place where your affiliate can send the people to, and for it to be so good. And so and speaking the right language and hitting the right pain points and offering this incredible, like no brainer solution to your problem that the right affiliate who will see it will actually want to promote without you asking, right, with them seeing the page and be like, Wow, this is a really good offer. I wonder if they have an affiliate program, because that’s like the best affiliate relationships you can hope to get its people seeing your offer and reaching out to you and wanting to promote, rather than you trying to chase and beg people to promote for you. Alright, well, cement, you make really good points. And I’m sure you can go for at least another 10 hours making even better points. However, again, we do have to stick to format and we are getting, we’re really out of time. I do know, however, that you do have a podcast so maybe you can tell us a little bit more about that so people can go and check you up.

42:04

Sure. So again, my name is Sven SVN. And my podcasts name is Sven Cast svencast.com. I am an entrepreneur and I talk about things that interest me being an entrepreneur. Basically, I want to become better in my daily life and in business. And in my podcast I talk about Yeah, stuff like that stuff that’s relevant for me, biohacking health, entrepreneurship, affiliate marketing, things like that. And we cannot really because in my opinion, being an entrepreneur, also as an affiliate or a vendor, you’re an entrepreneur, ultimately, it’s the same thing. And you got to have everything in line. If your health breaks down. If your happiness breaks down, you’re not going to perform in business. And that’s why I created that podcast. That’s why I like to talk about all these topics. But yeah, ultimately, it’s an entrepreneurship podcast.

43:13

Yeah, so guys, check it out. Look up Sven cast, and I don’t think there’s another one by that name. I’m pretty sure it’s the only one. So go to your favorite podcast platforms, Spotify, Apple, podcasts, Stitcher, Google podcasts, or just google it Sven cast. And check out what Sven has got to say, also check out Digi store, you can go to digistore24.com Or if you want to use my affiliate link, which means I will get a tiny little fraction of any affiliate earnings that you will make, which again, I’m not sure if you want to share these with me or not. But we’re talking like zero point something and we’re percent but every penny helps when you live in Toronto and the cost of living, you know, incredible they actually just raised the property tax to 5.5% It’s just ridiculous. Yes, it is because the city now has fuel expenses that are like to a point of like $50 million a month or something. So they’re just justifying it by increasing taxes and whatnot. But anyway, that’s Toronto forea. And yeah, so if you want to use my affiliate link to go sign up for Digi store, you can go to Igor dot top slash Digi Okay, and this way you’ll be contributing to this podcast as well. So Sven, thank you so much for spending this time with me. I appreciate your thoughts on dentistry, suicide rates, masculinity, the dating market, and of course starting your own affiliate program. Until next time we chat and have a good one.