Igor’s hosting one of the leading experts in internet network marketing.
The chief marketing officer of Elite Marketing Pro, Ferny shares his thoughts on the state of Network Marketing today.
Igor’s hosting one of the leading experts in internet network marketing.
The chief marketing officer of Elite Marketing Pro, Ferny shares his thoughts on the state of Network Marketing today.
Igor: Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
which delivers cutting edge conversion strategies from the online trenches straight to
your earbuds. Download the transcript of today’s episode and all future episodes at
listbuilidnglifestylesshow.com. I also invite you to grab a free copy of “The Wealthy
List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival and now
once again it’s time to claim your List Building Lifestyle.
Welcome back to another addition of the List Building Lifestyle, with your host,
Igor Kheifets. Please help me welcome my next guest, Ferny Ceballos. Ferny is the
Chief Marketing Officer for Elite Marketing Pro, a marketing training and
mentorship platform for network marketing entrepreneurs. He is also the co-founder
of the annual No Excuses Summit, the largest online home business marketing
training event in the world, bringing together the best in the world in the
network marketing, affiliate marketing and internet business to train aspiring
entrepreneurs in online marketing lead generation advertising and much much more.
He is a sought after speaker, trainer and coach for entrepreneurs worldwide, and
is also a black belt martial artist in the art of Hwa Rang Do. Did I get that
right?
Ferny Ceballos: That’s right.
Igor Kheifets: All right. Cool. Well, Ferny, thank you so much for being on our
show. I know you’re super busy. It’s been quite a challenge getting you on,
actually.
Ferny Ceballos: Oh, well my pleasure, man. I’m sorry it was such a challenge
getting me on, but I’m super excited to be on, man. Igor Kheifets: Yeah. I mean
the challenge wasn’t your fault. It was actually mine because I could not find an
email or phone I can call. I literally had to go through a couple of friends. You
know, our mutual friend, Ray [Higdon, 00:01:51] made the introduction, which
finally was like the big, “Oh, finally. I got him. I got Ferny.” It’s a huge win
for the List Building Lifestyle because you’re someone I’ve been following around
for a long long time, and No Excuses Summit is one of those places to be for many
of us in the internet marketing space, so thank you very much for being here
today.
Ferny Ceballos: My pleasure, man. I’m really excited. I look forward to sharing
whatever I can to help people out there.
Igor Kheifets: Yeah. Before you share that, for the ones who don’t know who you
are … Shame on you, by the way, guys, if you don’t know who Ferny is. For the
ones who don’t know, do you mind kind of bringing us up to speed about when you
started, how you started and how you got into the industry, how you got to be a
top earner.
Ferny Ceballos: Yeah. Absolutely. Well, I guess I started in a traditional route
with regards to go to school, get good grades, get a good job. I guess I’ll humbly
say that I kind of did that to the T, and did extremely well academically. I grew
up poor in East Los Angeles, to Mexican immigrants. I was born in East L.A. I was
kind of like that typical nerd you see in the movies where I kind of just had my
head in the books and pretty much focused on my studies. Long story short, I got
to go to MIT, a dream school for many people in this country and even the world,
to study engineering. I got my computer science and electrical engineering degree
from there, and went to go to work in the aerospace industry, working on top
secret space stuff for the government. All this stuff that sounded really cool
from the outside, but the issue was that I wasn’t fulfilled and happy. Literally
after graduating from MIT and starting in the aerospace industry, within probably
three days of going to this job, I realized that I did not want to do this for the
rest of my life, and started searching for something.
Fast forward a couple of years, I ended up going to grad school while I was
working in the aerospace industry. I went to USC grad school, and there I met an
individual who ended up introducing me to network marketing, and he initially
invited me to a business meeting at his house. I thought he was inviting me to go
talk about launching a start up in Silicon Valley, you know the whole internet dot
com dream. It ended up being a meeting for network marketing. My first company was
Amway, believe it or not. Even though I wasn’t too excited about being involved in
that type of business model, I literally had no other options. I didn’t know where
to go from that point in my life. I knew I did not want to work for somebody else.
I knew I certainly did not want to work at the job I was at, so no one up until
that point offered me an opportunity, so I took it. I ended up getting started and
started doing pretty well with network marketing until pretty much I hit a wall.
People couldn’t duplicate what I was doing from a recruiting and selling
standpoint, and I had no skills or training on leadership and training other
people on how to do what I was doing from a recruiting and selling standpoint and
my business fell apart.
From that point on, I kind of just floundered. Nine months into my network
marketing career, I found a website that was run by two of mentors, two people who
would become my mentors, Mike Dillard and Tim Erway. They ran a website that
essentially promised to teach me internet marketing, online marketing skill sets
to grow my network marketing business. That was the point in time where my life
changed. That was in 2006 when I found them. Two months later I ended up quitting
my job and went full time both as an online marketer and as a network marketer.
The rest is history, I guess you could say.
Igor Kheifets: All right. Well, I actually hosted Mike and Tim on the show. It’s
incredible. I mean I share a very similar journey where I went from being a
struggling network marketer promoting a $10 per month opportunity, which was very
embarrassing when you can’t sell that, when you can’t get anyone to sign up for a
$10 a month opportunity. It’s crazy. I think at the time I found Magnetic
Sponsoring, which was Mike’s book. I don’t think I’d ever heard of Tim, but I
definitely followed Mike closely and I was observing how he was growing, and he
became this big network marketing guru at the time. I was like, “Do you know what?
One day I’m going to work with him personally. I’m going to be in that circle.”
It’s incredible how your story’s very similar, where you were looking up to Mike
and Tim, and now you actually have one of the leading roles in that space, and you
get to call Tim your business partner. I mean that’s just incredible.
Ferny Ceballos: Yeah. You know, I have to pinch myself sometimes, because I
started off as a student, as somebody who bought Magnetic Sponsoring, the book,
and just started from that point on, just like anybody else. I just committed to
my craft. I committed to learning these online skill sets and applying it to the
direct sales and network marketing space. Then also sharing it with others. I
think that’s the key in what we do, is that we not only do it, we teach it to
other people, and that solidifies the skill sets even deeper into our psyche or
subconscious, whatever you want to call it. Fast forward, in 2014, after I had had
a lot of success online in network marketing and online marketing, 2014, I had a
working relationship with both Mike and Tim for quite a long time.
Mike, at that point, was pretty much going to step away from the network marketing
space permanently and Tim needed a partner, so Tim needed a partner and was
looking for somebody to take over the CMO role at his company. At that point it
had been rebranded from Magnetic Sponsoring to Elite Marketing Pro, since Mike was
no longer going to be involved. Tim invited me to not only take on the role of
Chief Marketing Officer, he invited to take me on as a partner in the company. I
brought all the intellectual property and assets that I had kind of created in my
career, and brought that in. Essentially we merged. We combined forces. Now I’m an
owner, I’m a partner of the exact same system and community that gave me my start,
so it’s pretty humbling to say that.
Igor Kheifets: Yeah. It is pretty incredible, and it also should transition that
message for many of our listeners to recognize that yeah, you’re just starting
out, you’re just a student, you’re following maybe a guru or two, and one day you
can become a leader in this space, and you will become if you’re committed to the
task. You know, it’s interesting. You’ve been in this space for such a long time,
a very very long time. You went from the very bottom to where what I consider to
be, and tell me if you agree or disagree, to the very top of the game. I mean you
get to pack an event with hundreds, if not thousands of people. I don’t know how
many people attend No Excuses. I haven’t attended one yet, but you get to pack an
event, come on stage and have hundreds of people, at the very least, stand up and
applaud you as their leader, which is fantastic.
Going through this journey, you probably observed the industry change in some way,
or maybe not. Maybe you observed the industry staying the same even though it
appeared as if it was changing. Can you let us know, can you share with us what
have you observed in these years? How is it different from when you got started?
How is it the same? I’m very curious to hear your perspective about the industry
in general.
Ferny Ceballos: Yeah. I mean it’s kind of a loaded question, because it’s actually
something I talk a lot about on our blog over at Elite Marketing Pro. I tend to
ruffle feathers when I talk about that. The history, what people have to
understand that doing network marketing online has existed for a very long time.
In fact, my partner, Tim, was building network marketing organizations and teams
at a mass scale back in 2002. Since 2002 at the very minimum, and I think even
before that, people have found a way to get around the traditional way of building
a network marketing business and innovated and have done some pretty cool things.
That being said, the industry as a whole has very much resisted any innovation
that would take it on the internet. For various reasons, I can’t really get into
the mind of individual leaders in the network marketing, but the bottom line is
it’s been resistance the entire way. Only recently have people opened up to just
the idea of prospecting other people on social media. I’m not even saying they’ve
opened up to online marketing, although some have. The majority are still
resistant to anything online. A strong part of the network marketing community has
been open to have finally accepted just social media prospecting as a strategy. By
prospecting, what I mean is basically approaching people, strangers, and friends
and family, [inaudible 00:11:26] market, approaching them offline. The way you
would do that is just kind of start up a conversation, build rapport, and
eventually lead them towards offering an opportunity for them to take a look at
what you’re doing.
Transpose that activity to online and that’s what’s happening on social media
right now. Unfortunately most people that are doing it are doing it completely
wrong and just kind of spamming people’s news feeds. Then the few people who are
doing it effectively are still doing it in a way that’s inefficient, because it’s
taking up a lot of their time. The beautiful part about what I teach and what I do
and what I have done, and helped many others do, is that we take the active time
of prospecting out of the equation. We help people create systems and leverage so
that they’re attracting prospects who are interested in exactly what they have,
and the prospects are approaching them, reaching out to them, messaging them,
submitting their email, submitting their contact information to request more
information about their opportunity or about their product.
That’s the difference in what we do, and I have to admit that the network
marketing space still has not embraced the concept of attraction marketing which
is … attraction marketing really just means online marketing for network
marketers. That’s the uphill battle we’ve been fighting since I got started in
that. The network marketing industry is not interested in innovation, and that
makes it very rare in the business world. The business world wants to innovate. It
wants to stay ahead of their competition. It wants to look at what the
competition, other people are doing, reverse engineer what they’re doing so that
they can then apply it to what they’re doing so that they can stay at least on
pace, if not ahead, of everybody else.
Network marketing does not work that way in terms of the mindset of the
leadership. They very much go kicking and screaming into the future. I’ve made it
my mission to shove the network marketing industry into the future, because I see
a lot of people struggling, a lot of people really in a lot of pain, and I want to
show them how to run their network marketing business like a real business, using
actual marketing strategies like advertising and creating sales processes.
Igor Kheifets: Right. Well, first off, I agree with you. Prospecting on social
media the way most people do it is ineffective, just stupid. I’ve said it many
times on this show, and I’m sure I’ve alienated a lot of people doing that, that
social media marketing is not effective, at the very least, for 99.9% of the
people. In fact the only time social marketing makes sense for me is when you’re
already famous, like if you’re Donald Trump, and then you can go tweet something.
Other than that, I’m anti-social media if you will. As I’m sure though, there’s
some people who do it effectively, for example, my friend [Kiara Frencica,
00:14:14]. She built quite a following exclusively through social media, but she
did use a lot of video marketing. A lot. Most people won’t do as much, I don’t
think.
Yeah. What you said is really good because you said you focus on showing people
and helping people build systems, not just kind of prospect. Building systems that
allow them to have the prospect or the customer come to them, creating a totally
different sort of conversation.
Ferny Ceballos: Yeah. Absolutely. I love what Peter Drucker says, in that he says
marketing should make sales superfluous. Superfluous meaning not necessary. That’s
the idea of what we’re teaching network marketers. First, network marketers need
to accept the fact that they’re actually in the sales business and actually
selling, because a lot of training deludes network marketers into believing that
they’re just sharing and not really selling. There’s nothing wrong with sales if
you are effective at it and trained properly in it. You can be an effective sales
person, which is what a lot of successful people in network marketing. That’s what
they are. They’re effective at sales, and what is sales? Sales is influence.
They’re very effective at influencing others, but that’s a skill set that has to
be developed and practiced.
What I have focused more attention on in what I teach our students is I teach them
how to influence in a more leveraged way through something called marketing. When
you are effective at marketing, sales is unnecessary, because you’re attracting
people that are already interested, you know they’re 80%, 90% of the way there.
They’re interested in what you have, and it filters them so that basically as they
go through a process that you’ve created online, they qualify or disqualify
themselves, so when you actually are on the phone with somebody talking to them
about your product or your opportunity, they’ve already kind of been through a
process that tells you that they’re serious. Rather than spend the majority of
your time talking to people who aren’t serious and a minority of your time talking
to people who might be serious, we kind of flip that and say you can set up online
systems so that you are talking to mostly people who are serious. Not only are you
talking to people who are serious, the people you’re attracting are high caliber
influencers who have the ability to attract a lot of people themselves.
I mean I can go into unpacking all of that and how that’s done, but that’s the
idea. That is the difference. That’s the difference, honestly, between having an S
type business and a B type business. We talk about the cash flow quadrant. If
you’re the one that’s mostly exerting your time to create revenue and create
results, that is an S type business. If you’re the one that has created systems so
that your time is spent most effectively with the most qualified prospects, and
you don’t spend the time with unqualified prospects, that is a B type business,
because you have systems to make sure you don’t waste your time.
Igor Kheifets: Yeah. That’s really the smart way to do it because you only have so
many hours in the day. You only have so much money you can spend. You can only
talk to so many people at any given day, and there’s going to be a certain
percentage of them that are going to say no. There’s going to be a certain
percentage that are going to say maybe. There’s only going to be so many that say
yes, so you might as well build a system that kind of weeds out the maybes, weeds
out the nos, and instead gets you the ones that are like 90% yeses.
You know, I’ve felt this transition myself when I was selling coaching. I went
from having to get on calls to qualify people and then maybe close one out of 15.
One out of 15 is a lot of work. 15 one hour conversations to make one sale, versus
changing my systems, changing my pre-qualifiers, and then creating a scenario
where, we can even call it a funnel, that quite literally pushed back the nos
immediately, it qualified the maybes, and then only got me on the phone with
people who were close to a yes. I ended up closing eight out of ten. I was
spending the same amount of time on the phone, but I was making eight times the
money, which was, you know, insane, just insane for me. Huge paradigm shift.
Now, I want to go back to what you said. You said that the network marketing
industry does not take internet marketing seriously, and only a handful of the
network marketing industry is now starting to embrace social media prospecting,
which again is still not a system, but more so a comfortable way to tell people,
“Hey, you can market to people on your phone,” or, “You can share this on your
phone and make money.” Why do you think is that? What is the reason that the
network marketing industry refuses to become effective?
Ferny Ceballos: You know that is a great question, and there’s probably multiple
answers to that depending on the leader in question that you’d ask that, if they’d
be willing to tell you. Bottom line, it boils down to fear and insecurity. You
know, as human beings we fear the unknown, we fear what we don’t understand. Also,
bear in mind that they’ve built their business a certain way, so they know that
works. To them, that is truth. Anything else that is unfamiliar will automatically
default to untruth. I think, bottom line, that’s what’s happening. They’ve built
their business a certain way. They “know” that that works, and it makes them
closed off to any other strategies that people may want to implement. Also, the
unique thing about network marketing is that they’re not searching for anything
better. That’s what makes it really strange in the business world, is that leaders
in network marketing don’t search for new strategies that might be better. The
mindset I think has to do with fear and insecurity. Insecurity that you might be
delving into something that you may not be strong at, or that you just start
fearing the unknown.
I think it’s also, I mean, as other leaders start innovating and creating new ways
of building, even showing them the results, even showing them these leaders that
are resistant or these companies that are resistant, the results from up and
coming leaders or new leaders that have gotten results using online marketing,
they’re still going to resist it even if they see the proof that it works just
because they don’t understand it. I think my responsibility as a trainer in this
industry is to attract as many leaders as I possibly can to help them understand
it so that they see the possibilities.
You know, it’s a tough question to answer in terms of the reasons they don’t
embrace it. I think bottom line, even though we’re talking about people who are
very successful and well accomplished in the network marketing space, I mean
they’re human beings just like anybody else, and they’re going to fear the
unknown, resist the unknown, and try to stick to what they know. They operate in a
state of certainty versus clarity. Certainty makes you closed off to new
information, and they are certain that their way works and that that’s the way it
needs to be built, as opposed to operating with a mindset of clarity where they
understand that what they did works, but clarity also makes you open to new
information so that you can continue to evolve. That’s the best way I can explain
the reasons they don’t adapt.
Igor Kheifets: Just to make sure I’m getting this right, what you’re saying is
it’s not about the masses. The masses are actually happy if you can provide them
with a system to get prospects consistently and talk to people who are qualified
to say yes, people who want to talk to you. What you’re saying is it’s the
companies and the leadership in those companies that refuse to adapt the systems
throughout, because obviously they come out and say, “Okay guys, we’ve been
running this company on hotel meetings and cold calls, and three-way Starbucks sit
downs, but now it’s time to get effective, so we’re changing to a system. Who here
wants a system?” All the hands go way up. That’s not happening. Is that what
you’re saying?
Ferny Ceballos: Yeah. It’s definitely not happening. Again, I understand their
perspective and their position, in when you’re running a large organization, a
large sales organization, you don’t want to change your systems radically
overnight because it will disrupt the business and potentially even destroy the
business. I understand the need to gradually change things so that big changes
don’t disrupt your business too much. At the same time, even little changes aren’t
happening at the rate that maybe some other companies in the network marketing
space are adapting. There’s a huge disparity between the Amways of the world and
the new company that launched last year who’s more modern and open to the internet
and open to different ways of building. There’s some companies that are very open
to building online, and even using online marketing, and there’s other companies
that not only resist it, but they’ll terminate your business and tell you to go
take a hike because of it. Then there’s companies in between that kind of like are
… you don’t know where they stand.
Then on top of that, I think the biggest issue is the leaders themselves, the
people that are on top of the pyramid, so to speak. They’re the ones that control
their organizations. They’re the ones that control the message. Sometimes the
company is open to new ways of building, but the leader themselves, they’re afraid
of losing what they’ve got, so they’re not going to want to make any big changes,
so they operate out of fear, not only because of unknown, but they operate out of
fear of losing what they’ve already created. They’d rather have a lot of people…
Let’s say a leader has 200,000 people in their organization, and if they can
mobilize the masses to even recruit one person per month or sell a handful of
products per month in their organization, to them, that equates to a huge boost in
income, but to the individual distributor at the bottom, that doesn’t move the
needle very much. You know, selling two or three products and recruiting one
person a month is not going to get them towards financial freedom or whatever
their financial goals are. There’s a disparity in terms of the interests. The
company and the leaders want to get a lot of people making very small actions, but
the small people, those small actions don’t equate to very much income, and it
demotivates them and keeps them stuck and struggling.
Igor Kheifets: Right. Well, all I’m hearing is, and maybe that’s my confirmation
bias, is that if you’re lucky enough to be listening to this call and you’re part
of a network marketing company where your leadership is not embracing the systems
that can create more freedom, more leverage or more money for you, with less work,
less hassle, less stress, for whatever reason the leadership is choosing not to
embrace it, whether because the structure is already set in stone and you can’t
really kind of tweak it, maybe because they’re afraid of losing something.
Whatever that reason is, the truth is that you are choosing a more difficult life
than you have to. You could be getting more money and having more freedom while
working less and having more fun and being surrounded by better people in your
organization. In fact I bet you can probably build an organization faster and more
effectively than your leader built simply by using proper techniques and setting
up a system to get prospects rather than going out there and doing the gorilla
thing, right?
Ferny Ceballos: Yeah. I do want to say something. Online marketing skill sets and
creating systems to attract people does not absolve people from learning the
fundamental skill sets of network marketing. Once you’ve sponsored somebody or
brought a customer in, how you on board that customer or new member into your
organization, how you train them, how you lead them, the culture you create in the
organization, all that, these are very valuable and fundamental skill sets of
network marketing that cannot be replaced.
What I’m advocating for is a blending of both these skill sets. Old school leaders
in network marketing have a lot to offer in terms of fundamentals and wisdom in
terms of leading a team, but the strategy or the medium by which you are
communicating with your teams and attracting new people, that’s what offers people
real leverage. It’s a combination of both. There’s a lot of online marketers that
have built huge organizations very quickly, but they crumble just as quickly
because they didn’t have the systems on the back end, the culture, the training
rules for people to use so that they can have success as well. What I advocate for
is both sides of the coin, but the first thing people need to develop is the skill
set of attracting new prospects. That’s where it begins. That’s where the systems
begin. The cool thing is that many network marketing leaders already have the
skill sets that come afterwards, which is on boarding, training, leading and
creating a culture for success. Igor Kheifets: All right. Moving forward, what
would you recommend the next step for our listeners to be? Again, assuming that
they are a network marketer who has a crappy leadership that doesn’t look out for
them, that doesn’t help them build a system, but they still want to grow the
company because they believe in the company, they believe in the message, they
believe in the compensation plan?
People are going to have to make some business decisions. I think what happens in
network marketing is that we are a part of these communities with our upline and
our crossline, and these are generally positive people and really great
environments to be in compared to the rest of daily life where a lot of people are
very negative in your life. These communities become very attractive because
they’re aspiring for something greater. There’s this culture that’s created and
friendships develop and loyalties. That’s a good thing until it keeps you or stops
you from making business decisions that are in the best interests of your family,
your actual family, and your income.
That’s what people need to think about. Am I staying because out of just sheer
loyalty because I don’t want to disappoint anyone, or am I staying because I see
real business possibilities with the products and the company that I’m with? If
your company is just going to … it’s going to be an uphill battle for you to
implement these new strategies and create leverage in your business, and
essentially doing what’s in the best interest of your family and yourself, if it’s
going to be an uphill battle and if you’re being threatened and if all of a sudden
it turns negative, then it might be prudent as a business owner to say, “Do you
know what? This is probably not going to work out. I love the products. I’m going
to continue to take the products because they help me do X, Y, Z, but in terms of
business, this company might not be the best for me, so I’m going to choose to
align myself with something that, or an organization that is more aligned with my
values and the way I want to build.”
That’s an assessment that people are going to have to make for themselves. Early
on in my career, I chose to leave my original company because they weren’t open to
these ideas. Not so much the company, as much as the leadership, were not open to
these ideas, and so I ended up joining a different company which was very much
aligned with what I was doing. That made all the difference because now I’m not
fighting an uphill battle. I’m not going uphill dragging a big rock with me. I’m
actually moving in a direction that the company’s also moving in that direction
along with me as well. That makes my job, in terms of building my income, that
much easier.
Igor Kheifets: All right. Yeah. I agree with you. I mean at the end of the day, as
much as you love the company, as much as you love the community, at the end of the
day, why are you doing this? You’re doing this for your family. You’re doing this
for the people you love. You’re doing this because you’re trying to solve a
problem for yourself. Therefore you have to be selfish, just like when you have to
put your own mask first in an airplane before you can assist someone else to put
it on them. You put your own mask first, so if it is better for your business to
take a step sideways and build a system and then surpass the results you’re
getting right now very very quickly, then do that. It’s just a smarter thing for
you to do.
Ferny, thank you so much for sharing this with us because although it may not seem
like a lot, it may not seem like heavy duty content that a lot of people are used
to getting from podcasts, what it does, it changes your paradigm. You know, I just
came back from an event where I’ve observed people having very limiting paradigms.
Usually that’s the problem. It all begins with your paradigm. It dictates your
actions, your beliefs, your thoughts and everything in between. Thank you for
expanding the paradigm for internet network marketers who are listening to the
show and reaffirming that we need a system to generate prospects in order to be
more effective, to make more money, to have more freedom, and to better assist our
team members, because remember, most people you’re going to recruit into your
network marketing organization, they suck at selling. They suck at marketing, so
you might as well give them a system where they can rely on the system to do at
least the bulk of the heavy lifting for them. Ferny, where can we go to find more
about the work you do and how you can help us if were are internet network
marketers?
Ferny Ceballos: You can simply go to elitemarketingpro.com, and there’s a number
of free courses that we give away. One is called the Attraction Marketing Boot
Camp, also referred to as our Online Recruiting Boot Camp. They can find that at
elitemarketingpro.com. We also have, if you guys want to start off with something
less techy like social media recruiting and you want to make sure you do it right,
we also have some training available for free at elitemarketingpro.com. Also,
people can check out our blog posts, where we give away a ton of additional free
public content on different aspects of the conversation we just had, and we dive a
little deeper into that material. If people feel like what we talked about here
was less technical and tactical and more of a paradigm thing, you’re absolutely
right, that was the intention, but if you want to dive deeper into the details,
elitemarketingpro.com/blog, and you can find some excellent free training that
allows you to get deeper into the weeds.
Igor Kheifets: Yeah. Guys, you just go to elitemarketingpro.com. There’s a number
of free courses you can download. I recommend starting with the Attraction
Marketing Formula. I’ve enjoyed it very much. I checked it out last night. What I
specifically love about the attraction marketing model is that it doesn’t make you
desperate. The number one thing I see for network marketers out these, it’s like
they’re desperate to pitch you something and they’re desperate to sign you up, and
that just creates the opposite effect. Through attraction marketing, and Elite
Marketing Pro is probably, at this point in time, in the internet marketing space,
is the best company to learn this from, because I mean Tim is an expert at that,
you pretty much have god-like skills at attraction marketing at this point.
There’s no better place to learn attraction marketing right now that to go to
Elite Marketing Pro, and you’ll also get the course for free.
Now, Elite Marketing Pro also has paid courses, which I highly recommend you guys
check out, and absolutely make sure you get more information about the No Excuses
Summit, because that’s an event you definitely want to be in if you’re in the
internet marketing space. I, myself, would like really much to attend the next one
as long as it doesn’t contradict with the existing schedule, but trust me guys, if
you would like to succeed in network marketing or internet marketing or in
inter-network marketing, No Excuses and Elite Marketing Pro is the place to be.
Ferny, thank you so very much for sharing the wisdom with us today, for expanding
our paradigm. I can’t thank you enough, and I appreciate the message you share and
the vision that you and the Elite Marketing Pro team bring to the table for us.
Ferny Ceballos: Appreciate you having me, Igor. It’s been my pleasure and honor to
share this with you and everybody that’s listening. Hopefully I’ve impacted a few
lives. If you’re a top earner in network marketing listening to this, I hope that
I’ve helped adjust your paradigm a little bit so at least you’re a little open to
some of these ideas. If you want to have a deeper conversation about that, then
just check us out on our website and learn a little bit of what we do. You’ll have
somebody to talk to if you are a paid customer of Elite Marketing Pro, and we can
go from there in terms of working together to improve this space.
Igor Kheifets: All right. Once again, if you want to check out Elite Marketing
Pro, just head over to their website at elitemarketingpro.com. Thank you for
tuning in for another episode of the List Building Lifestyle, and until next time
we chat, have a good one.
Thank you for listening to The List Building Lifestyle. Make sure to subscribe on
iTunes or Google Play to never miss an episode, because who knows? Just one
conversion tactic we share on the show might double your list and double your
business. Download the transcript of today’s episode and all future episodes at
listbuildinglifestyleshow.com. And don’t forget to claim your complimentary copy
of The Wealthy List Builders Survival Guide at listbuildinglifestyleshow.com/survival .
This is Igor Kheifets, and until next time we talk, have a good one.
FROM ANYWHERE IN THE WORLD…
Even if you’ve got no product idea or any previous experience
Gain direct access to Igor and his inner circle of partners, advisors and collaborators
Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.
He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list
He’s widely referred to as the go-to authority on building large responsive email lists in record time.
Igor’s passionate about showing people how to live the List Building Lifestyle.