Solo Ad Tracking – How To Track Your Solo Ads

Igor: Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
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Welcome back to another edition of List Building Lifestyle with your host
Igor Kheifets. It wasn’t a few years into my online business journey until I learn the
meaning of the phrase you can’t improve what you can’t measure. This is the point
where I started to track everything and I needed to track in my funnels whether to
know whether I was converting. In order to know whether or not I was running the
most profitable traffic campaigns. in order to know whether I was actually making
money and I only had to do that when I started to do paid traffic.

Because when you are in free traffic. What all you do is just to give your time
and in exchanges for leads, or customers, or customer flow. Then you don’t really
take this concept seriously. You don’t really track anything because you figure,
well, it ‘s free. I’m not really paying anything. so as long as I’m getting
something, as long as I’m making sales. It will be just fine.

But when you are in paid traffic be solo ads, Facebook ads, PPV, Better Ads,
Adwords. It doesn’t matter what the paid traffic strategy is. But as long as you
run paid traffic, you always bump into an idea, question or concern that “Hey! I’m
paying money for this and I need to know which traffic actually performs?” Now
unlike the gigantic, ginormous advertisers such as Samsung and other big
corporation that have a budget that they have to buy off every year so they just
throw money randomly at ads.

We, the small guys and girls. The direct response marketers, we have to track
because if we’ll throw money at the wrong traffic source, right? We’ll quickly be
out of business and we need to know. We need to know what are the traffic
campaigns that actually work for us and so until we start measuring until we get
okay with the idea of tracking, we will not be able to do that.

Now, tracking is a scary concept to most marketers. You know, first of we have to
be kinda technical to do that. And this is a given. You really need to understand
some technicalities of your business in order to track. Now the easiest way to
track today is actually a pixel, right? This is how Facebook tracks you, this is
how all the retargeting campaign and then software track you. This is how you do
virtually anything that tracks today whether this is a pixel or something that
seems like a pixel. Anyway, that you place on your thank you page and that’s’ how
you’re being tracked.

Now here’s an addition to the concept of a pixel. Imagine your computer screen, it
consists of millions of pixels. And one tiny little square on your screen. that’s
a pixel. It can be an image perhaps that when you place it on your thank you page,
the page that customers see immediately after taking he desire to beat, or opt-in
or sales. You know, that’s how you track. And there’s several software for you to
do that.

Software such as called “Click Control” comes to mind, Link Tracker and a bunch
that you can google. There is so many today, it just ridiculous and they are
fairly easy to use but you just have to understand the concept of placing that
pixel on your thank you page which for most people is a big problem because you
have to place the code .

Now another issue is when you’re doing affiliate marketing. You don’t have access
to the code. You don’t have access to the actual code that you are using as an
affiliate. Because the way affiliate marketing works, you’ll get affiliate link
usually with the sub ID pointing to your referral ID, right? Basically, for
promoting your website.com and I give you an affiliate link for that website, then
basically your affiliate link will look like website.com/igor, whatever.

That will be your link and you have absolutely no control over that. You can track
sales but fortunately, most of the affiliate programs today are sophisticated
enough to provide you with a tracking report. If now the live one, then the very
least the occasional one that you can refer to and see what’s going on. It is
important to embrace this concept that you can not improve what you can not
measure.

Mow another interesting thing about tracking is that, sometimes just by watching
your number you will improve your results. Something by just literally tracking
something in and of itself helps you improve results. I’m not sure how it works,
maybe some sort of energetic thing, metaphysical thing. When you put attention to
an object, the object changes. But fact remains that in my business and in my
experience, the projects that I started to track and not changing anything else, I
noticed an improve and increase in results.

So, now the question is, what are the metrics that we need to watch for? And this
is the common question I get from people for already tracking. Because of most
people, when they buy solo ads or when they buy Facebook ads or whatever. They
don’t track anything beyond the opt-in rate because the opt-in rt is usually the
easiest thing to track.

Like if you are using AWeber or gGetrepsonse or Sendlane, you can easily pull your
opt-in rate, the stats from within your autoresponder account. You don’t even need
to install a third party pixel for that. Obviously, it’s very easy to track and
since it’s easy and accessible that’s for most people pretty much to stop.

But there are other metrics that you really need to know, you need to watch in
order to take your business to a level when it paying your bills. So besides the
opt-in rate. You also have to watch your opt in to sales conversion. Now, this is
a big one because, on one hand, it’s common sense, on one hand, of course, you
wanna track your sales. But on the other hand, it’s really important to only track
the opt into sales conversion because it’s easier to people to end up on your
sales page in the first place.

So in other words, if you’re on 100 click campaign and you generate 50 opt-ins and
you generate 1 sale. Then you opt-in to sale, sales to opt-in conversion is 1 sale
out of 50 visitors, because you only have 50 opt-ins and that’s I believe 2%., I
think. Now if that’s the case, if I’m right about that 2% thing which I’m not
sure, then your opt in to sale conversion is okay.

And this is another big one. A lot of people when they track, they have no
benchmarks, they have no anchors going in which is a problem because they don’t
know to determine whether or not the tracking measurement they are receiving are
any good.

Because it’s really no use to know what your metrics are if you do know what good
metric needs to look like. So, a 2% opt in to sales in the front end conversion is
actually okay. Obviously, you want to get 5% or 10% but you really. I mean you
have to be really good at that. And it also depends on your offer.

For example, you’re promoting $1 trial, you probably want to aim towards the 5% or
10% mark but if you’re selling a $37 program in the front end, then getting a 2%
opt-in to sales conversion will make you more money than getting all those $1
trials.

So that’s one measure you need to watch out for besides the opt in rate. In
addition, you also want to know your average customer value. Now specifically you
what to know your average customer value because if you know, for example, that
within the first 6 months of getting a customer you on average will make a $ 1000.
That means you can acquire that customer for as long as this customer cost you
less than a $1000. So that’s how it is in theory, right?

Like if I have a $1000 customer value and let’s say that he acquire $800. Then I’m
cool and I’m loving the process of scaling. Of course, not all customer will turn
into this average $1000, some will turn to $500, some will turn into $1500 while
some will turn into $2500, while others will basically give you nothing besides
the fun and purchase.

But my point is, that knowing this measurement, knowing this metric the average
customer value, you are playing the long term game and you’re not gonna be sky
fold by the initial cost of your traffic campaign which is usually the number 1
reason people get really really uptight and nervous about getting traffic is
because they can’t see beyond the initial investment.

I mean they can’t comprehend. How can you be in business if you’re spending $5 a
lead or $8 a lead on Facebook ads? Well, some companies can because they have
incredibly large average customer value. Now a slight twist with 1 particular
measurement is checking your customer value per source.

So if you’re running 5 different solo ads right now. You better be tracking your
average customer value for one of each of these 5 solos ads sources. Because if
you’re not, you could be scaling with the wrong source. you could be giving money
to the wrong vendor, or you could be buying traffic for somebody who isn’t even
delivering in the first place.

Because if you run 5 solos ads without tracking specifically where each customer
comes from and you had 1000 visitors. And you generated 20 funded customers and
out of those 20 funded customers, you generated 2 high ticket upsell and you don’t
know which one of out of these 5 solos ads sources these high ticket sales came
from. you’re in big trouble, you are actually in a more dangerous place than you
were when you get started. Because now you are running a risk of scaling your
traffic duration, reinvesting that money with the wrong traffic source. So you
have to be aware of that at all times.

Now if you ask me what’s the software I use to track opt-in rates, I use what it’s
called “Click Control” as well as sales. However, it’s not the most advanced
software in the world. It’s enough to get you started especially if you’re doing
solo ads into your own funnels. If you’re promoting your affiliate products, then
you’ll be in a different game altogether because like I said affiliate products
don’t allow you to track properly unless the affiliate network is giving you a
conversion report.

If you’re using Clickbank or JVZoo, or maybe you’re a member of a Digital Altitude
or MOBE and you know these usually give you a back office look into the
conversions. And you can track them all the way back to where the buyers came
from. If you already have some traffic in the pipeline. If you already have some
stats to look at. I highly recommend recognizing the most profitable sources and
scaling those asap. And not wasting your time with the sources that don’t work.

Now last but not the least, there’s another question that I want to answer and
that is “How much is enough to know whether the source is scalable or worth of
your attention”. In other words, if you run 5 solo ads at 200 clicks at pop, is
that enough to determine if one of them deliver the high ticket sales and one of
them didn’t. Is it enough to determine that, that’s just one source is okay to
scale. My answer is no. I recommend at least 500 clicks per source if not a 100 if
you can’t afford it before determining and basically finally saying. Okay, this
one does work for me and this one doesn’t’.

Now I also suggest to not throw outsource if it didn’t work out with your
particular offer. In other words, if you run a software product or software offer
to this one particular source and it didn’t work, it doesn’t mean that this source
will not work for the business opportunity or with an information product that
more like an e-book or video course or coaching program. Okay, so whenever you
start with a new offer unless the traffic source you’ve tested is really really
bad. I mean no hope, no ambiguous. Plain old BS and really really bad traffic. I
mean sure, you can throw that away but until then, keep you roll dex intact and
test each and every single offer over and over and over again because you’ll never
know how it is gonna perform in a different offer. So with that said..

Thank you so much for your time today. I hope you enjoy this episode today. I hope
I was able to give you a clear idea of what you need to track of when and why and
until next time we chat. Have a good one!

Thanks for listening to The List Building Lifestyle Show, make sure to
subscribe on iTunes or Google Play to never miss an episode because who knows just
one conversion tactic we share on the show might double your list and double your
business. Download the transcript of today’s episode and all future episodes at
listbuilderslifestyleshow.com and don’t forget to claim your complimentary copy
of “The Wealthy List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival .
This is Igor Kheifets until next time we talk, have a good one.

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