I Interviewed A Real Estate Expert So You Don’t Have To with Bob Diamond

Hi, I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle

00:52

What made you decide to become a lawyer? So, when I graduated from college, I went to work for a consulting company Anderson Consulting.

01:02

Let’s do it. Okay, but I didn’t find it interesting or anything. It wasn’t just didn’t grab me. And I was doing systems consulting, you know, big IT implementations and I thought it was boring. So, I started when I was at that point in my early 20s. And sort of looking for the next thing, it didn’t really have anything. So, I thought, you know, I should just go to law school, because that’s kind of broad, I could do a lot of different things with it. So, I just decided to go to law school. There’s also an economic downturn at that point. So, there weren’t lots of interesting job opportunities. So, I went to law school. And while I was in law school I got interested in real estate, like I was buying houses and flipping them. That’s why I paid for law school.

01:43

And so, then when I got out, I’m like, that was cool. And I decided to go into real estate law so I could do more, more deals. And what I found so my original decision was basically I didn’t have anything else to do so I thought I would go to medical school or law school. The typical thing was to get some more education.

02:03

And then as I went through law school, I saw the opportunities that thing we’re afforded you like it gets you a seat at the table. Yeah, cuz for the people involved, there are a lot of smart business people that don’t want to be blindsided by illegal things. So as a lawyer, I can get on the table that way. So that’s cut what got me there was nothing else interesting to do. What kept me there, though, was, you know, getting a seat at the table.

02:27

And to this day, I have lots of real estate and a decent portfolio that I still do real estate law.

02:34

And it turned out to be a good move and a very good investment. For me. So interesting. So, you had enough foresight to see table two, most people don’t really see the table. Yeah, but I bumped into it a couple times. That’s why because I was in the entrepreneur world. And I just, you know, I would see lawyers’ shops at the foreclosure auctions where I was buying. And I’m like, why is that guy here? And then I’d find out, oh, he buys properties on the side, or, Oh, he’s partners with this guy. And I was like, oh, so he’s doing the paperwork. And just what I saw is the easier part and not dealing with contractors all day. I was like, oh, I like that. Because I was dealing with contractors too. And that’s, you know, its own thing. It’s not horrible. 

03:17

But their residential rehab contractors are a handful of them out of sometimes, oh, yeah, I got a buddy who’s into that sort of stuff. And he told me all kinds of horror stories about somebody starting on the kitchen project and then dropping it midway through disappearing for two months and then coming back after two months and being like, okay, I’m ready for you to pay me the rest of the fees. Like what are you talking about? I still have half the kitchen waiting for you.

03:38

So that seems to be a common thing. It attracts that kind of contractors generally one of the lower skilled contractors like someone who does resin for rehabs for investors is typically working in very low margins. And just not great, not great at what they do, on great teams that don’t have great systems. And so, you can manage them. It’s just you have to get to the size where you have your own crews, like you got to have an electrician, you imply an employee pretty much full time and a plumber and you really need that. And before that it’s tough going.

04:10

So, you know, I like that business. But I wouldn’t do that business again. It was a good place to start for me.

04:16

Interesting. So, you get your So, real estate law degree. You figure there’s a table, you want to get a seat at it and you start getting seated at the table. At what point did you decide that you’re also going to teach people how to make money in this industry? So, I was about 10 years into that actually funny story. So, I was about 10 years into my investing career. And I got an opportunity to take over one of the Saturday morning talk shows. You probably have heard them. You know, the Saturday morning talk shows used to be bigger than they are today. But they have a Saturday morning talk show that was on real estate and your estate was the title of it. And the guy was retiring after like 40 years. 

05:00

So, he wanted him to leave so the station, you know, somehow got me. I don’t remember how that happened. But they got in touch with them and said, hey, would you like to take over the show? And I said, Yeah, sounds like a good opportunity to, you know, get some law business. At the time I was married to a real estate agent. So, I’m like you, she might get some business. And I did find out though those are paid shows. So, you pay. I was paying like $1,800 a week for each episode. Says the guy should get enough work out of that to make it. And they said, oh, we’ll sell advertising too so I believe them. And so, I started doing the show. And about three months in, we’re doing well, we’re like number seven in the Philadelphia market, which was good. But I had no advertisers. And no money coming in. I was just shelling out 1800 bucks a week for the show. And I wasn’t making that much money back then I was making maybe 120 a year. So, 1800 a week, you know, adds up to like, 100,000 a year. So, it’s not so good, not good math. So, I got a little desperate. And I’d written a book, I guess about 10 years into my investing career on how to do what I do. Just I always wanted to write a book and I thought I’ll do that. I actually marketed an infomercial. I knew so little at the time that I didn’t know my infomercial worked like I was so this proves how you just have to learn. So, I spent like 20,000 on ads. And I got about 20,000 in sales, but it costs you broke even. I know, but it cost me about 3000 to fulfill. Because back in those days, I had the virus. I know but I was so not knowledgeable. I didn’t know that I knew anything. Semicolon was stupid. I’ve made 20,000 in sales. It cost me three or four grand. Now I’ve got 16,000 So I tried it again. I lost another three or four grand. I’m like, well, this is really stupid. I better stop this. Oh, come on. I kid you not that I stopped. I didn’t know it was successful. So well not knowledgeable. And so were you competing against anyone famous back then for the airtime. They were like Carlton sheets. So, I had no money down real estate, by Bob diamonds, your fortune and foreclosures. It was great. And I just like to show my own properties. You know, I was like I was the real deal with that stuff. Because I was starting my own properties. I’m like, this is one we’re working on this show. One I just got was in progress. And one that was So, just finished. So that was you know, it was more authentic, I think then than other guys. Yeah, you still have done by So, by the way. Oh, thank you. Yeah, it’s hard to maintain on the internet. But you still have it, not just me. So. So anyway, I got a little desperate about three months into my radio show. And this is five years after the So, infomercial debacle, which is my shame.

07:47

So, I get I’m like crap, I gotta do something. So, I just did, you know, you see those sweeps come through, we’ll say, hey, meet us at the, you know, the Hilton on city line avenue, you know, Saturday at 12 or Saturday at four. And we’ll tell you about how to invest in real estate. So, I just modeled that. And I had like a 20,000-person audience. So, I just went on the air and said, hey, you know, if you want to learn about real estate, I’m going to do an event this weekend, I’ll teach you about what I do. And so, I did a 90-minute presentation, just doing whatever I did, and, and I sold people and I sold people the book and a weekend seminar. And it was like, I think I charged $1,000 for both. And I sold 13 of them. And I was like, oh, this is amazing. I get $13,000 Now, I’m not going broke from the stupid radio show. And then I held the weekend seminar; people really liked it. Then I said, well, if you want to, I got a coaching program, you can come. I had learned more by then. And so, I just would take people to the sheriff sales and I’d say, you know, come to the sheriff sale with me, I’ll show you how it works. You want to bid on some stuff, you know, you can bid on stuff in common as I do my due diligence. And I would just say, you know, I’m going to take these three, but you saw those other ones take any of those you want. And it worked. Like I got people on recurring revenue. And that was my launch. That was my big launch. And going from there, I finally figured it out, as I’m sure you know, I mean, you want to have a coaching program, you want to have follow up programs, because getting your customer is only step one. And if you break even, you’ve got the keys to the kingdom.

09:23

And that’s not easy to do. But that’s how I launched my entrepreneurial career. And you know, this is one of those things that if you knew today what I didn’t know back then like in 1999 when there was a demand for commercials my life would be different. Although you seem to have a pretty good life for me at least don’t I do. I do have a good life but what killed me is what robbed me of the show. There’s a guy who started a show at the same time I did, which is in tech sales. And he launched his show. And you know he got picked up for some guys who knew the coaching business. And so, they started working with him. And they had $450 million in sales over four years. That was way more than I had, because I had like, I don’t know, I sold $20,000 twice. So, I had $40,000 sales for my infomercial. And he had $440 million for the sales of his infomercial. And it’s realized the difference often is if you get together with the right expertise, and learn what the heck you’re doing, you’ll be much more successful much faster, or maybe you’ll be successful when otherwise you wouldn’t have been.

10:34

And that helped me appreciate the value of line aligning with people who know what the hell they’re doing. Because if you don’t, it just dead ends after death you can succeed. Sometimes you crush it, but it’s much harder, and much less certain. 

10:51

So that’s why I laugh about it. You know? It’s because that’s why we all have stories like that. And somebody’s like, I invented that thing. And I never patented it. I never pursued it. And now look, it’s you know, on TV or something? No, no, you actually, right? Everybody has that no matter how successful they are. They’re always looking back. It’s kind of like when you’re giving a talk in front of a crowd. There’s one guy being an asshole. Oh, yeah, there. It’s required. He’s been vocal about it. It’s actually required. There’s some rule somewhere that says there has to be a guy who sits like this. This is how you know, like that.

11:25

Yeah, and what moves no matter what you do. You know, I actually had some advice from Robert Allen on that. If you heard of Robert Allen, great marketer. Yeah, good guy. Yep. So, what he told me said, ignore those people. He said, as a speaker, like you want to focus on them and like, bring them along and get their attention. He said, just completely ignore them. He said, talk to the people that are shaking their head and leaning forward. He said, talk to them, because the energy from those people will either bring that person along or drown them out. He said, but your tendency is to look at that person and talk to him. He said just don’t because it’s just a bad thing. And I was like, he turned out to be right. To me. It turned out to be right.

12:04

It’s the rubberneck effect. It’s like when there’s something bad or something negative, you can stop looking at it, thinking about it. It’s how we are wired. It’s actually a survival mechanism. So, I’ve heard you’re talking about the Walmart, we’re attuned to like, look at the bear that’s racing at us and get out of the way. Yeah, that’s right. You know, there’s something in the bushes, we’re gonna be like, what’s that? What’s that? Well, let’s change. Let’s change the vibe for a sec. So, we understand your regret. Okay, we’ll have them. What about? What about looking back? on your deathbed? You’d be looking back on this. And you’d be like, this was good, like I did really well, there. Well, what? So, was that? The second couple of things.

12:48

I have a lot of very successful students whose lives have been completely changed. And that started out with the investing business and sometimes it’s just like I had one guy who was a carpenter that used to work for me, and he joined up with my program. And he got a house for about half price, like a beautiful little suburban house way more than it could have afforded. And for him, that was all that he did, like, he got his house. Got it at the time, it was a 200,000 Our house, he got it for 100. And that’s what he could afford for his family. And, you know, to me that success, like having this constant stream of people behind me who are successful, not everybody’s not lots of people who don’t do anything. It’s like, you know, whenever you do what I do, it’s like having a financial gym, you can have all the equipment, you can have all the coaches, you can have all the systems, but it’ll come to the gym. They’re in the same shape financially, they were in last year, this year, and that’s okay, that’s just where they are. The other thing is in the business I do now, not only are people really successful, but we help people who’ve lost houses in foreclosure, get a big refund back. And that’s, that’s really meaningful. And I get people, on average $50,000. So, for someone who lost their house, a tax sale or mortgage foreclosure sale, and doesn’t think they’re ever gonna get anything, to get a check for $50,000 is really, you know, life changing, gives them some confidence gives them money, sometimes just to get back into housing, it’s not gonna be that simple. And that’s because, and I’ll just explain, because I’m gonna leave a mystery for everybody. What we do is we contact people that have lost the house at a foreclosure auction. If the house sells for a lot more than the debt, we can get on that, that extra money back. And that’s just those rules. They’re just obscure. Not many people know that. So, they have no idea what to look for. It’s like having a winning lottery ticket and not realizing it’s sitting in the bottom of your drawer. And yeah, the government makes it so confusing and so complicated that you can’t really know this. It’s not like they’re trying to be something of a teacher in school about most of the stuff right now. Well, they make a lot of money. Like if you look at Maricopa County, which is Phoenix, Arizona, any given time they have little over $30 million in that account, and the money sits around for three years for 36 months. So, for round figures, it’s almost a million dollars a month that the government gets to keep, because people don’t claim it. Because you know, it’s 30 million over 36 months. So, it’s not quite a million a month, but somewhere close to that. So why would they say anything, if you’re, if you’re collecting almost a million dollars a month, that they can use for whatever they want to use it for, and it sounds like they steal it, I’m going to use it to fill potholes and things like that. But it’s really on the backs of the poorest of the poor. I mean, you’re talking to somebody who lost their house to foreclosure, and you’re like, oh, we’re just going to keep all the money, even above the taxes or above the mortgage amount. It’s not cool. It’s terrible. And it’s, it’s really fun. And you’re, you’re more of a tech guy than I am. So, you might understand this better. But so, Google does not index those lists. Like, if you put, you know, Bob diamond, and I won’t say it was on the list, they’d lost a house in Phoenix, and I was on the list, it won’t pull up that line entry, what it will pull up is the existence of a list. Like if I type excess funds Maricopa County, it’ll come up with the list, which would be probably 150-200 names long. But the only way to see an individual entry is to just read through the list. And it’s not even an alphabetical order. It’s just you just read through the list. It’s in the order of sale date. So, it has an order but a sooner sold date. 

16:29

So, if you’re some soul that lost his or her house attack sale, the only way you’re going to know there’s money is if you randomly type access funds, and you’re in town or you lost your house, get the lesson to manually look through it. And oh, by the way, do it within three years, because otherwise they just keep the money and won’t give it back. How come there’s no law that says that the county has to contact or at least make an effort. So there are two states where they contact people, Connecticut and Florida. We’ll send a letter two to three months after the sale to the house that was lost after that house, then oh, come on. I can’t make this stuff up. Hey, send it to the house. And the other thing is, when people in that situation, get a letter with the oh return, like the seal from the county and the return or seal from the court, they will open it because they’re terrified. It’s like oh, crap, they took my house now what? 

17:23

I’ve been in houses like I’ve been in the foreclosure business for a long time, when I used to go talk to people who were facing foreclosure, they’d always have a pile of unopened mail, like legal mail and things like that and be like, Alright, let’s see when your sale is. And they just wouldn’t open it. Because they were burying their heads in the sand. So, I think, even if they were still in the house, which they’re not, but even if there were, I don’t think they’re opening the letter. 

17:48

I would you if you’re in that situation, you might know I wouldn’t. I don’t know, I tend to bury my head in the sand about most things in life as well. Like, there’s things in life that I have to deal with that I procrastinate for months, before I finally be like, okay, are okay not have to deal with this, you know, just have to, again, go down to the smallest thing still, like getting my car detail. There’s something that, like, I’ll be just so focused on the two primary things in my life, which is my work. And my kids, that I’d be, you know, sort of ignoring and boxing out everything else. So, anything that doesn’t seem like a critical, urgent, super important thing that has to happen right now. Like, it’ll be pushed back, and I’ll procrastinate about it. I do the same thing. I mean, I think maybe this is a successful person. I wonder if you do this. So, I get up in the morning. And I usually have two or three things I have to do that day. Like just for example, talking to you. This is set in stone, this is going to happen, nothing’s gonna get done on the calendar, right? It’s in there. And you know, it’s not, it’s I can’t just call and say, hey, we just do this tomorrow, because it’s just not that you can’t do that unprofessional. So, they’re just two or three things like that. And those things, I do not leave the office until they’re done. But the rest of it, oh, there’s all kinds of stuff that gets procrastinated, and a lot of it goes away, and I never deal with it. That’s the other secret unless procrastination can be good.

19:13

Yeah, no, that’s true. That’s true. I do that a lot where I would wake up with, like, the one thing I have to do today, because I found that it’s easier for me to compartmentalize things. So, it’s like, there’s one thing I have to do and it has to happen, but when it comes to calls with people, you’re right, like if it’s in the calendar, I can’t bail on it. So, bloke out, like I’ll just not think of anything else aside from what’s So, in front of me. That’s what I did when so, when this is on my calendar. I put padding half an hour ahead and half an hour behind. And then so when the half hour head came, I brought all my equipment out and started setting it up. So, I’m like I should do that. Because otherwise I’ll do like an email and then say, oh crap, I got seven minutes to get all this stuff set up. And then inevitably there’ll be a problem.

20:00

But if I got nothing else, but this done today, it would be okay. Like the day would have been a success. Yeah, exactly. Exactly. I think we overestimate; I don’t know, I don’t know who said it. But I heard someone say that we overestimate what we can do in a day. And we underestimate what we can do in a year, basically saying that most people kind of stuff their daily to do list with lots of things thinking, I’m gonna get all this done. Right, rather than setting a big goal for the year, and then doing one or two things every day. That’s really interesting. I think it’s; it strikes me is true. And I know for me, like I have those long-term goals. And usually, whatever is getting on the has to be done list today is aligned with some longer-term goal. Like that’s, that’s how it gets on the list. You know, and that’s, yeah, you know, and I know, for me and my business, I have the same criteria of like family and work are the two things, the two must dues. A lot of other things suffer because of that. But that’s just the way it is.

21:06

And then I’ve got my, like, my businesses, a lot of marketing, like, I’ve got a market to get consumers signed up with lost money. So that’s a lot of hard work, because they always think it’s a scam. Does some poor guy lose his house in tax? Oh, hey, get you 50 grand? They’re like, No, you can’t, you’re a liar. And it’s true, we can. So, we got to work through that.

21:26

And then I have to attract people, you know, in our teaching business, I’ve got to attract people. And that’s, as you know, I mean, as a master of email lists, you have to be cunning and hardworking, to cut through the clutter, get people’s attention, and convert them, you know, before they get grabbed by some other attention seeking thing or person. Yeah, it’s a constant drive for that. Yeah, it’s ever ending. It’s like, it’s like you’re in front of a moving parade of potential customers, and you always want to be in front of them. You know, it’s working for us to do this for you. What’s working for us is we have this really long tail like proof campaign. So, all that we do is we keep sending people stories of, hey, here’s, here’s Sam, he didn’t overage. Here’s his challenge. You know, he called the guy, the guy hung up on him and said, You’re a scammer. No, call me again. So, what did he do? And I sent him a letter and said, hey, you know, I know you hung up on me, but really, it’s his real, I’m gonna try and call you again. And then you know, they built it from there. So, we tell the story that works at all. Like, I love words and hair, right? That’s like, it’s not all easy.

22:33

Because I think that’s real. And I get better customers that way, because they have a better idea of what being a business actually is.

22:41

So, you know, we do that. And my customers come in 90 days later, sometimes, because they get tired of seeing other people making money.

22:52

Yeah, that’s the number one thing that makes students really committed . If they sit on the sidelines, and they watch other people succeed, it really bugs them that someone else who doesn’t appear more intelligent, or hardworking than they are, becomes successful. Right? I actually think so. My neighbor, I know lots of successful entrepreneurs. And I can tell you lots of don’t seem that smart, like, and, you know, I get like it’s over the guy’s house the other day, and this guy comes out and like, totally blanked out like this, this necklace with like, enough diamonds to fill like the crown of the prince Princess of England. Just crazy. And you know, this giant house, beautiful cars, all the stuff. And he’s real, and honestly seems like, not like the sharpest tool in the shed. But what he is, he’s good at one thing, he focuses on it, and then he just does it.

23:45

You know, I don’t know, he might be like Einstein level smarter. He doesn’t strike me that way. But I know lots of people like that that certainly wouldn’t strike you as an Einstein. But they just do it. You know, they don’t. They don’t tolerate their own excuses. Not like, I’m not good enough. Or, you know, my mom said I couldn’t do it. Like, these are boring excuses. They just do it. It’s like they didn’t tell them. They couldn’t do it. So, they just do it. Even though I’m sure they have their own doubts somewhere. But the difference between them and the unsuccessful is they did it.

24:16

And the other thing I don’t know, if you see this in your coaching, a lot of times my coaching, I’ll do onboarding calls with people. And sometimes they’re just staring at their belly button. They’re like, well, you know, I want to know everything before I do anything like its overages, they want to know, yeah, they really want you to tell them, this is what’s going to happen. This is how it’s going to happen. This is what you can expect. But sometimes even when you do have a general strategy or following you just have to jump and you have to be okay with whatever comes and have the belief that whatever comes I’ll deal with it, and there’s something I learned along the way I didn’t know what was going on. I think I got in the gut and jumped into it because the alternative was so bad that I had to die because I felt that I had to. But I think along the way, I learned that almost every setback I’ve ever experienced goes back to the old Napoleon Hill thing, like every setback carries an equal seat of opportunity. And oftentimes a you know; a big setback would point me into a different direction or make me adjust my trajectory in a way that will lead to a success. I agree with you, you have good memories from Napoleon Hill stuff. I think all of us entrepreneurs are probably reading all of Napoleon Hill down Dale Carnegie, like his classics, Tony Robbins, all the classics and selling from now; that’s another thing I found entrepreneurs, they know; do self-improvement. And they’ve done, it’s in their head, they don’t stop to write, they’re like practicing the whole cutting-edge thing where even if they’re like, succeeded, they’ll still be really hungry for the next thing like this something we’re about to test. I don’t have any data on it yet. But we’re going to be testing something that I call a podcast funnel, where the lead generation funnel will be. It’ll feel like a podcast. But it’ll do the same thing as a webinar does or a VSL does, but it’ll feel like a podcast. So, I’ve seen a couple of people do it. I’ve seen one guy in our industry. I think I’ve seen one guy in the crypto space, kind of pull that off as well. But it seems like you know, cold traffic, it can work with it. And I really look forward to trying that out. 

26:35

But again, I have no reason to, you know, but it’s just the drive there. And we spoke about this, right? Like, it’s just how do you ensure the same drive is present in the heart in the belly of your kids, the next generation that grows up around money, which is another thing I really want to ask you. So, let’s pretend that this episode, say a few years from now, maybe 10 years, 20 years from now, let’s say your son will be listening to this episode.

27:07

What are some life rules, you know, three, five, depending how many you want to share, that you would want him to hear at the age of say, 20, a deed of 16 life rules that you feel would be extremely helpful, I would say number one, believe in the way you feel. And believe in your gut and believe in what you see.

27:36

And don’t, don’t, don’t force the saying don’t So, see what you want to see So, what’s actually there. And I’ll just give an example. I think that the people in relationships show you who they are very early on. Like, back when I was dating, you know, if I think about what happened on the first or second date, that was pretty much what happened later, probably in a more intense version. Like if someone was fairly rude, they were only going to get worse, or at least be that rude. And, you know, to my mistake, you know, more than a handful of times, you know, I would date a woman because maybe she was just, I found a really attractive aside to overlook those things. And I found out later No, it actually was that and worse. And it didn’t change. But what was interesting was, I could see it from the beginning. It’s just that I chose to ignore it because I had a different agenda. And I think often in life, not only in dating, relationships, business relationships, it’s all there for you to see but at your own peril. You choose to ignore it.

28:41

And, and I just think, try to see the truth and accept the truth. Even if it’s not what you want to say. Like, again, I think young men, especially very vulnerable to good looking women who are good like mom and can make a man’s like, brains completely stopped working.

28:57

And, you know, but you just realize you’re sometimes not getting something good on the inside.

29:03

And you’ll know if you choose to say and I think it’s the same thing with business deals, one business selling thinks of in particular, it’s a commercial real estate that I own to this day, and this has been a terrible investment since I got it.

29:16

So, a guy called and his good friend of mine had been very successful in real estate. And he said, I want to buy this commercial building, blah, blah, blah, blah, blah. He had done two other projects just like it; they both worked out really well. And I was making a lot of money at the time. He’s like, you know, do you want to be 50 grand? I’m like, Yeah, whatever. It wasn’t a lot of money at the time. But when he called, I had this feeling in my stomach like it just clenched up.

29:40

I was very busy and had a lot of money so I just threw some in and this thing has been like a piece of tape stuck on my fingers since then I can’t get rid of it. Just waste my time. It’s always like capital calls like a waste of more money on the project and like this is just so stupid. And I just realized that.

30:00

My gut told me to be careful. And I ignored it because I was too busy. I was like whatever’s throwing 50 grand, it doesn’t matter. I was careless. And again, you know, I didn’t, I didn’t look to see what it was or ask questions about the project. And I saw an interview with of all people, George Soros is not one of my socially favorite people, but a very smart investor. So, I’ll take him for that. And that’s one of his first rules is the gut feel. If your gut has a problem, trust it, and run. And I was like, Oh, something to that. And, and again, I think it’s, for me, it’s a matter of seeing the truth and in everything, seeking to see the truth, and not disregard it. And I would say that to my son, like, you need to trust your own judgment. But bestselling doesn’t force it, don’t try to make it something it’s not, you know, because it’s a big mistake.

30:54

And in my life, those have been the costliest mistakes. And I’ve divorced that lasted seven years and, and pretty much drained all the cash out at the time. It’s horrible, seven-year divorces, no children, but that system in your worst seven, it’s like, it was like a plague of locusts and the last seven years or something.

31:13

It’s horrible. But um, what about? What about marriage rules? Since You Went through the Worst. So, I would say that when you’re dating someone, the first thing to do is talk about things that really matter to you.

31:29

Like, let’s say like I like just speaking to Dennis Prager, that, I think is just great. Thank you. So, it’s brilliant. So, you know, I’m reading a book by Dennis right now. And if I started talking about the Dennis Prager book and how much I love, what he talks about, and all this stuff, if I got like a blank look like when I talked about reading a book, or just no interest at all, I’d be like, oh, this person probably doesn’t have the same interests as I have same alignment. And that would definitely be a demerit. And I’d be looking for someone that could really be my best friend. Because I think, you know, I’ve been with my wife for a long, long time. We were high school sweethearts, and we got together later in life, but we’ve been together now for, I guess I’m too long. It’s like 13 years. So, it’s been a long time.

32:14

And it just found that the relationship matures from you know, like, you just want to devour this person, because you’re so into them. So, this really needs to be founded in friendships and common values. And I see when I’m raising our children, like, we’re in sync, but what if you’re not in sync with things like, oh, should our kid get a COVID vaccine or not? And whatever it is, both of you need to be in sync. And, you know, so for me, it was like, for me, it was a no, for her. It was a hard No, no, really great. So, what if it weren’t? Where would you be on the other side, if your spouse is really pro vaccine, and you’re really anti vaccine? You know, I think with kids, especially things can be so important that you have unresolvable fights like, I could take like, I didn’t get to pick the color of the room that we live in. I don’t care who you are, we’re generous tonight. I’m not going to die on that hill, I don’t care. But when it comes to things like how do you raise your kids, which values do you give them? Like I was dating this one girl, she was absolutely beautiful. And she was like a vision. And she told me one day, she’s talking about the suits. And like, the suits, what’s that and suits a term or guys that wear suits to work. And I was a lawyer, I’m like, didn’t occur to her. I’m one of those. And she just trash tells them. And I was like, this is it. I’m over, I’m those twos. Not the smartest to start with. And that’s sort of one of my criteria. But I would say, you know, just make sure that you’re really aligned with values, and it’s someone that you could see as your best friend. On top of the attraction, telling needs to be there. But, you know, if you’re married, like, I think people are married 20 and 30 years, the attraction they had when they were dating for the first year is not the same. It’s different. They’re rebuilding a life together. And the values become much more important. And let’s face it, nobody’s as good looking at 50 as they were 30 or 20. Right? So, everybody’s gonna get less attractive, and you better like what’s on the inside. So, I tell them that for sure.

34:20

Oh, the other thing I wanted to mention, too, I was reading a book on, there’s a woman who interviewed 300 entrepreneurs and their parents. And she was trying to figure out what makes for a successful entrepreneur and parenting. 

34:34

And what’s the book called? I’m trying to think ” let me look at me, my audible because it’s here, because it’s a woman who interviewed 300 entrepreneur pairs 300 entrepreneurs, let me get afraid because it’s just gonna pull up the audible app, raising an entrepreneur. It’s by Margo somebody because the way that the way that it works, it doesn’t show me her full name right, right. Look Margo.

35:01

So, what she found universally, is that the entrepreneur had someone in their life, usually their mother, but it doesn’t have to be usually their mother, sometimes a mentor, sometimes the father, who believed in them, and told them to believe in themselves and trust themselves. And I find with entrepreneurs who are successful, they do believe in themselves, like they believe, like we were talking about, you know, you got to understand, you’ll go down this journey, you’re gonna run into problems, and you gotta have faith that you’ll know how to fix it. If you don’t believe in yourself, how would you ever do that?

35:35

That is so true. That is so true. You know, the other thing that I’m noticing that’s important is the ability to take responsibility for decisions, even if those decisions are of other people, I noticed that people who really advance in life tend to be okay with dealing with the consequences of decisions. And they’re not afraid of taking that risk. And around the fraud, of saying, oh, you know, what, whatever is going to be happening after I make this decision, I’m going to deal with it, I see a lot of people who don’t succeed, they tend to be sort of stuck, be like, they get to a point to a fork in the road, or they have to make a judgment call. And they just avoid it. And they, you know, that’s what I that’s what I think is one of the reasons and I’m I don’t know if you’ve seen this in your coaching group, but in our coaching group, and in general, in our sort of niche, we fraud see people suffer from the shiny object syndrome. And I think one of the reasons is that they get to this sort of decision they have to make, and it’s like, so difficult for them to make it that the procrastination, you know, makes them go look somewhere else to distract themselves with something else. They see the next shiny thing be like, Oh, maybe that’s easier. And I’ll go there. And they kind of hop over and they get excited about this new thing until they hit another decision-making point. And they can’t make a decision again, and they revert to the next one and kind of start jumping from one method to the next. I think you’re right, and I’d identified and described in a slightly different way, but I think you may have a better handle on it. I think people work until they find the problem, like they find something they don’t want to deal with. And then like, oh, sorry, this, wasn’t it. Let me go try the next thing. Right. So, I think it’s, it’s we’re describing the same thing I just described, they see the problem, then they’re like, oh, there must be something without a problem. Like there’s nothing without a problem. Maybe if you won the lottery that I guess might be problem free to some degree. Oh, there’s a problem with all your relatives calling you up and being like, hey, can I just need I just happen to need some money.

37:41

Witness Protection, I think when just hey, we’re hey Bob and even moved to I don’t know, they just disappeared, you know, in the Arctic?

37:53

Because I think that’s all you could do. Because all your friends are going to be there with 1000 good reasons you should back their idea or give them money. I think most people who win the lottery end up broke. But hey I think you’re hey onto something there it is the difference between successful and unsuccessful. The unsuccessful don’t make the decision, I think mostly because they don’t want to be to blame.

38:15

And who do you blame if you made the decision? We have this other role in our office. I don’t know if you have this one. But I have a rule that we want to work really hard to identify the correct problem, like no blaming, no casting blame on someone else. Because like, as I described my like, look, if you identify the wrong problem, it’s like, you’ve got a broken arm, and someone’s setting your nose. Like they’re putting plaster on your nose, or they’re operating on your ear or something like that, you’re not going to fix the problem if you work on the wrong thing. It’s just not gonna work. Yeah. So, we work really hard on finding and admitting what the real problem is.

38:52

You know, but it’s, it can be so difficult to teach people to feel safe, admitting a mistake.

39:00

You know, on our team, I don’t. I really don’t know how good of a job we’re doing with this, because I only deal with a certain number of people in my team, and they have people underneath them. But you know, whether people are ideal within immediate proximity. I try not to dwell too much on who’s to blame and what not, you know, it’s more about what happened. You know, here’s what happened. Okay, cool. And there’s no conversation, we don’t spend time and say, okay, who’s to blame? Who’s to blame? Like, because you’re right, it doesn’t really help solve the problem. And it also creates a reason, because there’s people involved, right, there’s, it creates a reason for people to sort of, you know, conspire against each other and to try and push the blame over to someone else’s shoulders. So, there’s no point really in creating a culture where we’re looking for the criminal rather than trying to identify this problem, so we can create a solution.

40:00

And rather than kind of treating everything, like a like a, like a system or a protocol, and trying to identify where this protocol is failing, even if the protocol involves people in their decision-making process, how can create a protocol where the decision-making processes easier, where there’s less room for mistakes with the decision-making process. And it’s especially hard by the way, when there’s clients involved, too, that’d be super simple things like there’s, for example, clients for whom we’ll set up like, ads, right. And so, part of the process is getting some of their logins for certain services, getting their tracking set up, getting there, you know, getting, you know, their access to the platform, whatever. And sometimes it can be as difficult as getting the client to share their like, you know, handle for whatever website takes like two weeks to get to the client and the whole, you know, chain gets broken because we can streamline the process, right? So, we do something similar. What we do that I think is good in that respect, though, we make it really clear to people that it’s okay to make mistakes, it’s okay to screw things up. It’s okay to cost the company money. What’s not okay is not doing anything. Like just stopping and not making decisions is not okay. But if you do make a mistake, you aren’t going to be fired for it or penalized, or, hey, you have to pay that 10 grand that just cost us and said we’ll say we do what you do. We’re like, Alright, so what happened?

41:28

Do we have a process that broke a system that broke? Is there some improvement we need to make? What is causing the problem? And how can we avoid this in the future? And when someone makes a mistake, like there’s no you don’t bring it up next month, like, oh, you just made that same mistake last month, and we don’t beat people up over things they did in the past. We just don’t like to deal with it and then be done with it. We find when we have people that won’t take responsibility like that, like women that when it really was just, they’re failing, they don’t stay, because I don’t even have to fire them. The just, team treats them so badly that they leave because it’s just, it’s just not our culture. But we let people feel safe, because they’re not going to be fired for just making a decision that turned out badly. They will have a problem if they don’t make a decision, because that’s just like, because I can’t do everything. I’m neither, like, can you and you have a team so that you can get more done. And everything funnels through you. How do you get anything done? Yeah, I think the more the business grows, too, because your business is huge, right? You’ve been in it for a long time. You’ve just made lots of great decisions, and I actually work directly with some of the members of your team. I have to see your team is incredible and just insane. Yeah.

42:40

I mean, just to set up this podcast episode, I had to go through your team and your team is incredible. So, it means you’re attracting the right people, you’re keeping the right people. So that alone speaks volumes of you.

42:53

And the business you’ve built. What I found is that, kind of the deeper I go into this, and I’ve been in less than you, but I think I’ve now been doing it for like 12 years.

43:07

The metal on time. Yeah, the more I’m like, every year, I would reflect and I would say I’m more dependent on people around me than I’ve ever been. And for me, it’s such a difficult thing, because I’m a control freak. And I value my independence. And so, the more people I depend on, actually, the harder it is for me to accept because it’s like, you know, I can’t really make a move without affecting or being affected by like, five 710 people, right? And it feels like it’s restricting my freedom. But at the same time, because of the systems that we’ve built, we actually have more freedom. Because otherwise I’d be trying to do everything myself and I would become the bottleneck of my own, you know, of my own success. That’s a good description, I think, you know, I would like to keep the term. So, most of our employees have been with us since 2009, or 2007. For the most part, and then we’ve grown over time, but so, our core employees are that way.

44:16

We don’t lose many people, we lose a few. But if they’re lost, they’re usually lost very early on, because they say it’s just not for them. Like there’s no politics, like I don’t want to have someone call me and say, oh, Susie is not doing her job. I’m like, well, you should go talk to Susie. And don’t put me in the middle of this, this nonsense.

44:34

And let them like I don’t want to be your mom. You know, it’s just not cool. And I also have this perfectionism streak that I’m always fighting. And I also have this problem where I’ll raise my hand all the time. I’ll do it. I’ll do it. And so fast that I’ve just learned to stop doing that I’ve learned to tell my employees you know part of your job description. The most important part Is your job is to make my life easier or my job easier. So, if you’re managing up, meaning trying to find ways I can do things for you. That’s not that I won’t work here, because I’m not doing your job, I pay you to do your job.

45:15

And it’s just and if you’re blaming other people, then you’re not needed here. We’re trying to be clear with people, especially upfront, and the people that stay really like it. And we also try to find ways for people to grow. Like I have.

45:29

Like the woman that helped set this up, Julie. So, Julie, started out just part time doing affiliate work for us just part time. And now she’s blossomed. She has her own team now that does what she used to do at the beginning.

45:42

She’s still high touch, still involved with things. But she’s, she’s now having her own podcast. She’s doing podcasts like marketing podcasts for us. She’s out networking and finding new relationships. And so, she’s grown. And, you know, she’s, and she wrote a book that she said to me, kind of cheap. So, could you write a review for my book? I’m like, Sure. Let me have the book. And I read it. Yeah, I actually got a copy out. I’m waiting for it to arrive in the mail. It’s called Zero to more, I think, yes. So, she was zero, I think it is zero to more than zero to something. But she’s, um, her story was she grew up in a family where everybody told her she was just crap, and worthless and would never amount to anything. And despite that, she found she was very driven. And she found a way to succeed. And now she’s like, unstoppable. And it’s really interesting hearing someone talking about how they sort of remake themselves with things like the self-improvement work that we were talking about a little bit before, like, the Tony Robbins, Napoleon Hill, you know, reading those books, digesting them and internalizing them.

46:48

Sometimes we have to raise ourselves. Our parents didn’t do it. We got to remake ourselves. Yeah, you know, it’s funny. Like, I had a really weird relationship with my dad, because to a certain point in my young self-life, I looked up to him as my hero. But then at some point, it switched, and I hated him. I don’t know if it’s a hormonal thing, or whatever. But, you know, I distinctly remember a period in my life where almost everything he was doing, I would almost on purpose, do the opposite. And I have like, a whole list of things that I know the way I am today because I, it’s the opposite of how my dad was. And I consider that to be like, really, like, for example, I don’t drink at all. Like, my dad used to heavily drink vodka, just like any Russian man. It was a part of life, the culture and everything else. So, I take, you know, pride that I’m alcohol free, and have been since I can remember.

47:55

And then there’s just one example that would be like, okay, whatever my dad was doing, I do the opposite. So, in a way, I can’t even go as far as saying, it’s like, I can thank him for showing me what not to do. You know what I mean? Because at my age, he had his first heart attack. And by the age of 60, he had two heart attacks, bypass diabetes, kidney failure, he’s getting hooked up to a dialysis machine every other day. So compared to other 60-year-olds, you know, he’s not really living in a sort of existence. You know, I guess there’s probably lots he did write to that, I would assume, or some of it, probably yes. So, he had an entrepreneurial bit, where, you know, I did see him make decisions and live with decisions and take risks. One of the risks he took actually resulted in us moving to Israel, because we didn’t move because everything was great. We weren’t because everything was bad. We had to sell our car in our apartment, he would say we were middle class in Ukraine, and pay off a mobster from whom he borrowed money. And just having $1,000 in savings, we moved to Israel to start over. So that was like a consequence of a risk, but at the same time, and because of the war in Ukraine, I look back on the decision, I used to think, oh, he took me away from my friends and my development, my life would have been different if I stayed there, because I had a really terrible time adapting to the Israeli culture, but at the same time, you know, now, you know, 23 years later, after we moved, I can look back and say, You know what, that was a good decision. Because if it wasn’t, I probably wouldn’t be doing this, I promise you that I wouldn’t be doing something else. And, and I like what I do. And at the same time, I’d probably be somewhere in the front lines, maybe already shot, you know, by a Russian tank or drone or whatever. So that decision was great. And it had a tremendous impact not only on the immediate bloodline, right, but on my kids now. Yeah, who grew up in Canada.

50:00

Yeah, so it’s, I guess it’s kind of like the one of the one of those stories about a man who was walking his horse and his son was on the horse. And all the villagers said, Oh, that’s bad. His son is on the horse, and he’s walking. And then his son, you know, fell off the horse and broke a leg. And the villagers would be like, oh, this is terrible. Because his son can’t walk. Oh, and the man says, well, we’ll see. And then, you know, some time passes, and there’s a war, and all the young men are being recruited into the army to fight for the emperor. So, you know, everyone in the village is like, Oh, he’s so lucky. He doesn’t get to go to war, because got a broken leg. And the young father says, we’ll see. So, like, you know, you can take the philosophical approach and just say, everything flows, and you can make good with anything. It’s just, it’s your decision, right? It’s your judgment that has to come into play, and you have to decide what you do with it. Like I said, I mean, earlier, some of the bigger setbacks. Don’t get me wrong, I spent some time in the fetal position on the floor, sucking on my thumb and crying about it. There were moments in my life when I had a list of so one moment, I had an AWeber account with 100,000 subscribers.

51:17

And it got shut down. They banned me. I couldn’t mail. I spent three days there. So that account was making me every time I would email anything, I would make $3,000. So, I cried over it. Yeah, I quite literally cried. Yeah, and then three days later, I got my shit together and made a few moves. And then also, our CTO made a few moves. And we ended up making two big moves that helped elevate us to the next level, one of them was developing a funnel slash clicks management system that we used in the past that boosted our click through rates 400%. The other one was getting within this really email company that allowed us to have better delivery rates. We purchased a list of about, I don’t know, half the size 60% of the size that we used to deliver better and kind of got going that way. All in all, it worked out. Because, you know, we cried a little bit, but then we said, okay, now we have to take the next step. We’ve had many similar experiences. We had JPMorgan Chase shut down our main company’s operating account about a year and a half ago. They froze it because we got an international wire, which for whatever reason caused them to freak out. I still haven’t figured out why. And that was a wire that happened. That happens. We had it happen here in Canada as well like wire from the US. And all of a sudden, they’re like, they freeze the account, the wire starts pulling the falls like what is this this money laundering? Is this being this weapons exchange? I mean, it’s just they’re asking silly questions. It was one wire, and we had 2.1 million in the account. That was our main operating account. And it was all locked up. And you know, we’re doing Google AdWords and all this stuff, spending a lot of money. And, you know, they’re like a wall of silence when you call them about that stuff like, oh, it’s under investigation by internal fraud. We can’t tell you what the problem is. We can’t tell you when we’ll be resolved. You know? And then we heard Oh, well, we’re going to close your account in 10 business days and send you a certified check for the balance. And we’re like, what did we do wrong? Like we did nothing. And then after 10 days, they still didn’t do anything. And we’re like bugging the crap out of them. And finally, they just said, oh, we it’s all resolved, it was all fine. Your accounts open again.

53:46

Sounds like you just have to be kidding me. Like this is a complete stress. And so, we just after that, we just changed completely the way we operate, we now put money into T bills. So, if it is a T bill, what is a treasury US treasury bill? So, the US Treasury is considered risk free because you own the bond. And it’s a bond that can mature anywhere from tomorrow to 10 years from now. You can buy them any length you want. Because you might buy an old one that’s due tomorrow. That’s why there could be two tomorrow.

54:18

By the way, they’re very inexpensive to buy with pretty much no fees or commissions. What is safe about them, though, is even though banks fail, you own the table. You’re not your money’s not in a bank account. And they’re totally liquid. So, we now have like five bank accounts. And so, we take care of we get a lot more FDIC insurance and we have T bills all the time. That is our money. It’s not a bank’s money. And as it turned out, that irritation is proven so now I sleep well at night despite this. Thanks, family, this is what entrepreneurship is all about. You know, this one thing happens and you’re like, oh, I see how this could have ended differently. I see how this could have turned out really, really bad? Okay, let me do something about it. Six months later, you got 15 bank accounts, money spread across like the different assets. There’s like now instead of having one stool with one leg, you’ve got like a roomful of tables, and every table has six legs. You really just you’re like, whatever happens. I can switch like that, you know, I’m good. Yes. And because all because of one, it wasn’t even a rogue wire. There’s nothing wrong with that. It’s just one wire that the bank decided they were worried about. And they just, you know, I’m assuming they’re under a lot of pressure. Because that’s not the way normal business would act, and we’ve been with them for years and years. And, yeah, there’s no loyalty with these things, right? You can wake up and lose your merchant account or, or supplier decides that they want to just or the client leaves because someone else gets them like a penny cheaper. A service or something. There’s no loyalty. Yes. And we lost our Facebook account about a year ago, somebody hacked into it. And you tried to talk to those guys about could you please reinstate our account? They don’t care. There’s nothing. And we ended up just sorry, we’re starting from scratch again. So, you lose all your advertising and lose everything. And it’s like, I guess we’ll start. I don’t even know why anybody stole it. I’ve stolen a mystery because they never did anything with it. They just stole it. You know, there’s, so we got hacked some time ago, and basically, our servers got hacked, and the files got encrypted. So why did they do it? Because they just run software, and they just hack a million accounts all at the same time.

56:38

It’s just there’s no rhyme or reason. Some people just want to see the world burn. You know, that’s, that’s what is true is unhappy people. We have the saying in our business that hurt people go to hurt other people. So, we try. We try to be careful in our language. When we mark it. I’m not looking for the angry Baroque. It’s funny, we were saying earlier how you know, our brain is tuned to avoid danger, which it said you know, the negative so negative attracts, I actually don’t use much of the negative because I’m afraid of it. Like I’m afraid of attracting that angry disaffected person who starts the conversation. Oh, isn’t it a terrible day out today? Or, you know, isn’t the world a bad place? I just I don’t want I don’t want that person near me or my business. I want to stay away from that. But it can be really contagious, too. There’s a great book that I really like to reread every now and again. It’s called 48 Laws of Power. Oh, yeah. There’s a chapter there. Yeah, by Robert Greene. And there’s a chapter there about it being contagious. How if you’re around negative people, or people who get sick a lot, it becomes very contagious very quickly, and it has an effect on you. Which is why you always want to surround yourself with people who are smarter than you, richer than you, healthier than you. So, the contagiousness goes the other way. I think that’s a really good point, I often tell my students who are headed through that they can be successful. And I’ll say just don’t talk to the people that bring you down about it. Like don’t talk to your brother-in-law, or your sister or whoever it is that’s against, it’s always a family member, isn’t it? Like, it’s for you know, this is a scam, this won’t work. So don’t brother-in-law put your money, oh, you’re doing that, oh, you’re gonna lose all your money. It’s like, they don’t know anything about it. And the less they know, the more certain they are, which is the other part, I’m like, you’re not going to convince them. So just drop it. Like, just like you can talk to them about, like, a soccer match, a football game, the weather, family members, a movie, not about your business, though. And I also find that there are all kinds of people I meet that are equally or more successful than I am. And what I’m always trying to find out is, hey, how’d you get where you got to like the questions you’re asking, like, you know, what were these formative experiences. I want to learn what I can learn. I’m not like, oh, I gotta take that guy down a peg. You know, I gotta I hope he fails. Because you could take both approaches. And I think the angry person is just taking the approach of, oh, I gotta knock him down. You know, he’s, he thinks he’s so big. I just, you know, you could think that and then you’ll just go to a negative space and never learn anything, except how to be angry. You’re right. And obviously, you’re so right, man. It’s been a tremendous learning experience. So, I’m really grateful for you taking the time to sit down. I wish we had more time, but I actually have a coaching call that I have to attend in about eight minutes. So, we do have to wrap up. All right, but before we do, where I want to put a few links in the show notes for people to go and find out more about you, your programs, your books. So can you give us maybe just a brief list of places and things that we can check out. This one’s really easy if you go to the rise of overages today.

59:54

That’s the easiest place. I have a free course over there where people can learn about buying properties.

1:00:00

tax sales and buying tax liens and this thing called overages that we do. That’s what we’re doing today. That’s my, I always teach what I’m doing. I don’t teach anything I’m not doing so I have older courses. I don’t do anything with someone doing them anymore.

1:00:14

Because I think if you’re teaching something, she probably has old fashion. But that’s what I think that’s tricky. Just go there. That’s old fashioned, but it’s true and true. So, it’s, you said, the rise of www.overagesblueprint.com. Yep. So, the rise of overdose today. And there you can learn about this business. It’s basically what I’m in is a helping business and helping people who have lost their house at foreclosure get money back. And I teach other entrepreneurs who want to do that as a business how to do it, because they’re there, on average, 3000 tax sales per day in the United States, plus another million per year and for mortgage foreclosures, although those numbers are going way up right now, for, of course, natural reasons, the economy and the economy doing so poorly. Yeah, I think the recession is really helping with the demand for that service. Yes, unfortunately. And it’s like, I feel like I’m the ambulance service, I don’t really want there to be car accidents, but there are so I’ll go help people as best I can. And I’m not looking for foreclosures, but there are and there will be in so we help people as best we can. So that’s my main business.

1:01:16

And we do some coaching and things like that all the main So, core, we do self-study courses, and then we’ll do some live events occasionally in some coaching on a limited basis. Or you also mentioned you now have a podcast.

1:01:30

We do have a podcast. And we’re you know, we look to interview interesting people, just people who have been successful, usually in business, but have been successful and sort of like you’re doing find out what makes them tick, like, what were their formative experiences, what do they think about life? And how are they being successful?

1:01:51

And I find that really fascinating. Because it’s such a Yeah, such a wide variety of people like you. Right? Yeah. Tell, like, if you show me a picture of a person said, is that successful? And I be like, I have no idea. No idea.

1:02:05

And the people that can be successful are also by. Doc, that’s a superstar. Who won’t be successful as an entrepreneur because they’re a superstar, maybe in a business but not outside, not on their own.

1:02:17

Yeah, there’s, yeah, I’ve seen some of that. I’ve seen some where people kind of need to sort of hook themselves up to someone else right? To perform really well, no, I get that. It’s an interesting thing. Because it’s not me like I. You can’t put me in a big organization as a cog in the machine and have me really work. It’s just not, it won’t work. Yeah, I know, I know exactly what you mean, I know exactly. What do you mean? But I’d say that I’m grateful for there being people like that.

1:02:50

Because you can only do so much on your own. You can do anything with you knowing what I know for sure. If I, for example, got in a relationship or, you know, got married with a person like myself, I would divorce them really quickly.

1:03:07

Because I wouldn’t be able to tolerate myself, I’m pretty sure.

1:03:11

I think there are some things that are yin and yang, you know, right? Gotta does. You need your opposite. And a lot of ways, you know, I was written out, I know, you’re short. So, I won’t make as long as a riveting story about wives and marriage. And it was pointing out that there’s a, the translation of a woman’s role is actually your equal and your helper. So, what was your equal? And the way they described is like, you know, sort of when you get married, you get your own critic, who is there to help you get better. So, she’s always going to tell you what you’re doing. Like, honey, you know, that’s, that’s not. And she’s the one that will do that. And it makes you better, but it’s not always pleasant to listen to.

1:03:48

No, it’s not. It’s not. Yeah, I think it’s a skill to be able to take criticism without taking it personally, to kind of learn to dissect the intent or to not assign intent to the criticism. I think that’s really difficult to do here to have a happy life. Because if you start thinking everybody has a bad motive. You’ll hate them.

1:04:10

Oh, yeah. Oh, yeah. Man, I’m totally inviting you over again, as soon as I can. This has been tremendous. So, guys, you can go and check out more information about what Bob’s doing right now. What’s he teaching right now and doing right now at the same time over the rise of www.overagesblueprint.com. You can also Google Bob diamond and find our YouTube channel, the podcast. There’s lots of information he’s been around for a long time. There’s lots of things you’ll find one of the most legit clinical gurus who has also been known as the guru’s guru, by the way, in the tax slash real estate space as well as just an overall great So, great, humble, super humble by the way, super humble guy.

1:05:00

So, I highly recommend you go and check out what he’s got going on. And till next time we chat. Have a good one. Thanks, Igor. It’s been great.

1:05:11

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package