The Raw Truth About Email Marketing

Greetings, everyone. I’m president Joe Biden, connecting with you through artificial intelligence. While I tend to my responsibilities as the leader of America. I’m here to introduce Igor Kheifets in his podcast, the list building lifestyle show. Today we’ll explore the vital world of email marketing. In this digital age effective communication is paramount. And Igor is an expert in email marketing. He emphasizes the importance of ethical, transparent list building, and the power of email as a preferred method for engagement, brand building, and sales. In this episode, Igor will discuss how email outperforms other media and the difference between social media engagement and email engagement. Get ready for some golden tips on email marketing and how it can supercharge your online presence. Thanks for tuning in.

00:58

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 Bonus packages includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:43

The only thing I’d want to clarify is the method of list building. Because I think for a lot of people, they think that you know all I do is trick people into giving me their email so I can follow up with them. No, no, we’re not tricking anyone into anything. This is actually a very transparent process. And there’s been many, many marketing studies, one of them done by Adobe, that confirmed that people prefer to receive offers in their email inbox, it’s actually the preferred method they want to be pitched offers. So there’s, there’s no need actually, at this point in time to trick anyone or to try and, and get their email address using some weird tactic or to scrape it off of their LinkedIn profile, you can actually just be blunt and upfront about the fact that when they share their email address with you, you’re gonna send them stuff that’s relevant and related to the niche topic or interest that they did they take interest in, because usually, Whenever someone’s into something, they would want to get a lot of that information.

02:44

Like I’m into soccer, I’m a big Manchester United fan. So, I’m on virtually every notification and email as it relates to team news to ticket sales, to you know, jerseys going on sale from past players, you know, like Wayne Rooney and such, like if there’s going to a mailing list to be on with regards to different products and services you can buy, that relates to, to my favorite team on it. And I’m actually really excited. So, if my inbox usually on any given day, there’s like 200 emails, they’re sitting just waiting for me to read them. So, if an email comes in from like, a business-related email comes in, you know, it’s gonna sit there. But if a Manchester United related email comes in, I’m like on it, you know, like, I’m jumping on it, because that’s my passion. And what I want to do is the same way, whenever I’m trying to solve a problem, and I’m applying with any kind of company, like the other day, I was applying with a stem cell regenerative sort of medicine company, it’s a clinic in Colombia. And, you know, as soon as an email comes in from them with regards to my application, or with regards to a new study about STEM, like I’m on it, I’m reading, and I want to be informed.

04:06

And so, email is just a very quick and easy way to keep your audience engaged and informed and have them think of you as the go to place for a solution as well. Because if you’re mailing your list every day or several times a week, and you’re speaking to an attorney, and they’ve got an issue that you can handle, like your environmental attorney or a divorce attorney, like they’re going to be thinking of you when so, the time comes to solve that problem. Because the way the prospects think about us service providers, you know, they think about us in buckets. That’s a theory that my copywriting mentor taught me at one point, he said, well, people kind of break everyone down into buckets, where, you know, they think of ego, he’s the email guy, right? They think of, you know, if someone else is something else, you know, like if you solve social media related problems, they’ll think of you as a social media related person. So, they will know and they will know it by reading your emails. I’ve had many, many instances in my career where, you know, with my agency, people were on the list for like eight months, a year, year and a half, two years, one guy was on list for 40 years of getting daily emails from me until it’s finally, you know, it clicked. And you know what clicked, I don’t know, maybe that day the email hit, maybe he went through a divorce and was recovering from a divorce and he couldn’t really pay attention to the services. And maybe it was a point in time when he said, you know, what, enough is enough, like I was delaying this action, I was procrastinating about this for long enough. Now I’m ready to reach out to Igor. And, you know, this is this is a, like, this is a media that is actually bringing in sales. Like, I remember running a split test that was launching a product that was called voice that makes millions. I don’t sell it anymore, but at the time I was really excited about it, because I wanted to teach people that you can actually convey status and high quality, by the way you talk, right?

06:03

So, you can control the tone of your voice and the tempo and the pauses and the volume in a way that would make people listen to you, and be like, oh, he’s got things going on. I want to work with him. You know, it’s part of the whole social game. And so, I partnered up with a social coach, and like a social dynamics coach, right. And I had him create this program, and I went on to sell this program for $197. And I decided to do a split test where I sent it, sent the offer on launch day, to an email list, okay, of just over 1000 people, and at the same time, blasted it to my Facebook followers, and I had at the time, I think seven or 9000 of them. And guess the results? Which audience do you think outperformed the other, you’re gonna say, the second one?

06:58

And so, email, mail crushed it, not only did email deliver nearly all the sales, I think maybe there was one sale or something from the social media followers. But you know, those were immediate instant, right here with upsells, order bumps and so on. Like the social media audience. There’s something in the mindset shift that a social media follower has, there’s been another study, I don’t recall, who did it. I don’t recall in what year but a few years ago, I came across a study. And it measured the performance of prospects and followers who were checking with, according to their first check of the day. So, some prospects, they check their email first thing in the morning, that’s me, some people check their social first thing in the morning. And some people check the news sites first thing in the morning. And so, they measured, which is better for sales, they actually tracked sales. And what they discovered is that those who check their emails first thing in the morning, and the buying more and buying more often, those who check news sites first thing in the morning, or they came in second, and the social media followers came in a third. Now they started digging into as to why that happens and the conclusion they’ve made, which I don’t know if it’s fully true or not, but it makes sense to me is that people who follow your business, and if you are your business and people who follow you on social networks, they transact with you in likes. In other words, when they like or comment under your content, they feel they’ve now taken the action to contribute to your business. People who check emails, they know that the action is to actually buy your stuff. And that’s what makes a huge difference. There’s another study by Munch that you can look up that actually confirmed that email outperforms social media by a factor of 20 when it comes to conversions, and I’ve seen this many times in my own business, which is why email is the number one media that I rely on.

08:58

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package