How to Perfectly Space Out Your Daily Email Blasts

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Step back in time with us as we uncover the fascinating history of email marketing and sequencing. Join us as we journey through the evolution of email frequency, from the days when sending more than one email a day was frowned upon to the present, where strategic sequencing is a key to success. Igor Kheifets, your host, unravels the mysteries of crafting effective email sequences and shares insights gained from years of experimentation. Get ready to revolutionise your email marketing strategy!

[00:00] Samuel Jackson Introduces The Show!

[00:20] The New Age of Email Marketing:

  • Back in the early days of email marketing, sending more than one email a day was a major taboo, akin to a cardinal sin. It was met with scepticism, often associated with negative connotations within the digital realm
  • Pioneers like Ben Settle, Frank Kern, and Igor have ushered in a new era of understanding digital lead generation

[01:51] Evolution of Email Sending Frequency:

  • Reflection on the early days of email marketing when sending more than one email a day was frowned upon
  • A paradigm shift occurred, challenging the traditional wisdom of adhering to a 7, 10, or 14-day email sequence. The key is aligning the sequence length with the specifics of the offer being promoted.

[04:35] Crafting Effective Email Sequences:

  • The dynamic nature of email sequencing. There is no fixed timeframe that universally applied; it’s contingent on the offer, its conditions, and the prospect’s stage in the sign-up process
  • An effective sequence is determined by evaluating opt-ins and engagement rather than just clicks. I share my benchmark of achieving a 10% click-through rate for an effective sequence. The core principle is to let the nature of the offer dictate the optimal sequence length
  • Real-world examples of adapting sequence lengths to match promotional timeframes
  • The concept of sequencing within 24 hours to capitalise on short-term offers
  • Observations on optimal click-through rates at the beginning and end of sequences

[06:25] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.