How to Perfectly Space Out Your Daily Email Blasts

All right, listen up everybody. This is Samuel Jackson. All right, at least the closest you’re gonna get without the real deal. Now your favorite podcast host Igor Kheifets has something important to lay down today on the list building lifestyle show, and he’s invited me to live up today’s episode back in the day sending one email per day would have everyone losing their mind. It was considered one of the cardinal sins of email marketing. But thanks to brave souls, like Ben settled, Frank Kern, and even Igor, we are now in a new age of understanding the art of the digital lead. Nowadays, it’s no longer a question of whether you can send even one email. But more questions, when do you send them? What’s the frequency? And how do you time your mails and sequences for optimal results? Luckily for you, that’s what Igor is here today to answer. So, buckle up, folks, because you’re about to get a masterclass and timing your emails as precisely as those ticking airport bombs you see on the moon. Let’s get into it.

01:06

I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:51

Back when I started with E farming or email marketing, it was a big no no to send more than one email a day. It was both a spoken and unspoken rule in some communities. But like if you were mailing more than once a day you were almost like a criminal. It was it was equal to I think rape in some in some way in the digital world. Like it was like a big bestselling crime, that if you did, you were frowned upon. You were looked down upon by nobody who wanted to work with you, people labeled you as a spammer etc., etc., etc. However, these days, it’s not the case that people have gotten along with the program. And it’s a lot of it is thanks to people like Ben settle, who kept educating the public that look you should be emailing a lot. And I think the first person besides Frank Kern who I saw mailing six times in one day was subtle, which is when I finally you know got the worktop to etc. mail my list more than once a day as well. And then I started playing with different timeframes, the common wisdom usually stayed seven days, 10 days, 14 days. But you don’t have to make it that long, you can actually make it much shorter depending on the offer you’re promoting. So, if you’re promoting an offer that has 48 hours special price or special package that they’re doing, you can actually structure your follow up sequence to last exactly that exact 48 hours, and you squeeze in lots of emails within the 48 hours. So usually what I do, I try to have the offer itself dictate how long the sequence should be. So, if my, if the offer I’m promoting has like a seven-day timer, I’m probably going to do a seven-day thing. But on the last day, I’ll send more than one email, if it’s a 24-hour thing, I’ll do 24-hour time span, and so on and so forth. So, I do test different timeframes to this day. There is no, there’s no one like the time span that I always refer to, because it depends on the offer. And it depends on the conditions too as far as where the prospect is in the process of signing up. So, for example, if somebody’s watching my E farming VSL then as soon as they’ve opted in, I give them I think it’s 24 hours. So, it’s a sequence that lasts over 24 hours. And there’s six emails in the sequence, which means I’m sending an email on average every four hours, but in reality, it’s more like immediately, however, later, a few hours later, a few hours later, a few hours later, and then towards the end, it’s like the frequency goes up. And what’s really cool is that the highest click through rate is in the beginning and at the end of the sequence at the end, of course because of the deadline, you know, the deadline usually pushes people forward. And the beginning is because they’re fresh and they’re checking it out. Now, I don’t look at it as far as clicks. I look at it from a standpoint of opt-ins . So I would put at least, you know, 100, maybe up to 500 opt-ins through it to make a judgment call whether or not it’s effective. Because what’s important to me is not just the amount of clicks I’ll get from it, because there’s still going to be clicks coming from the actual action of the opt in on the website. But also, how are people responding? Are they opening the emails? Are they completely ignoring them? You know, should I. How’s the deadline pushing the average click through rate? Also look at the click through rate by the way, like if my open rate would be 20%, and my click through rate is only 0.05. That’s not enough. But if my open rate is 20%, and the click through rate is 0.3, then I know it’s well, then I know it’s doing this job because I’m looking to have 10% of the people who open to click on the link or more. Okay, so an effective sequence for me is a sequence where I’m able to achieve that 10% benchmark or go above and beyond.

06:03

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how we made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic. Go to www.igorsbook.com now to claim your free package