Outranking Gary Vee in Just Under 72 Hours

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Picture this, my friends, if you dare: the stage is set, the week is abuzz with the release of a book, and right beside you stands the unstoppable force that is Gary Vee. But here’s the twist – you don’t merely release your book; you ascend to the pinnacle of Amazon’s bestseller charts across not one, but multiple categories. Astonishing, isn’t it? Igor did exactly that and came out victorious. And today, he unveils the very strategy that conjured this enchantment. So, dear listeners, recline comfortably and prepare to be immersed in the riveting narrative of the confessions of an email millionaire. 

[00:00] Morgan Freeman Introduces The Show!

[00:20] In this episode, Igor shares his experience and insights into a successful strategy he employed to achieve instant Amazon bestseller status for his book. 

[01:44] How Did Igor Become A Bestselling Author?

  • We published a book that instantly became an Amazon bestseller.

  • So all it took was a list of about 2000 loyal followers, usually my buyers. Then in three days, just me unapologetically bribing people to get my book in exchange. Within this timeframe, making it a best seller requires numerous book sales.

  • I prepared a simple landing page: a plain white background with a big headline saying, “Buy my book and get these bonuses for free.”

  • Next to the headline, is the cover of my book. Three options were listed: Option one, get the Kindle version with bonus A. Option two, physical version with bonus B, more valuable. Option C, both versions with a bonus worth over $1,000, including a one-year membership into my paid mastermind and more.

  • I emailed the page for three consecutive days, one email per day. I kept urging, “Buy my book before the deadline,” with the same link in each email.

  • Over those days, we sold several thousand copies. People shared it, making it a best seller in the business and digital marketing categories, even surpassing Gary Vee’s book launch that same week.

  • Although he published an audio version or a rewritten book, not a big launch. I could now call myself an Amazon Best Selling Author, enhancing credibility when introducing myself. 

[04:42] Benefits of Being A Published Author:

  • Clients are more likely to follow your guidance when they see you as an authority. This is partly due to having a list.

  • With an audience of around 1000 loyal subscribers, you can effectively support any book or product launch.

  • A similar strategy worked for my podcast. When I launched it, I asked people to subscribe and leave reviews on iTunes. Within a few days, I had 50-60 reviews and stayed in the new noteworthy section for two months, significantly boosting the podcast.

[05:54] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.