My Take On The Value Ladder Paradigm

Ladies and gentlemen, welcome back to the list building lifestyle show by Igor Kheifets. Now, before we dive into this mind bending episode, I want to clarify something. While you may recognize my voice, I must make it clear that I am an AI voice model and not the real Joe Rogan. So sorry to disappoint you if you were expecting the real deal, but fear not, because the insights Igor is about to explore are as real as it gets. Today, we’re challenging marketing conventions, and exploring a fresh perspective on the concept of the value ladder. You see, forget about starting small and climbing the ladder step by step. Igor believes that if you’ve got the right targeting the right infrastructure and the right media, you can dive straight into the world of high ticket sales. But here’s where it gets really interesting, my friends, Gore is going to reveal the secrets behind this bold approach. We’ll delve into the psychology of buyers, the art of crafting irresistible offers and the sheer power of connecting with your audience on a deep personal level, and get this folks, the medium through which you market can make all the difference. You won’t believe how the exact same product can go from being a bargain bin find to a luxurious high priced indulgence simply by changing the way it’s presented. And Nuff said I just wanted to give you a taste of what to expect in today’s episode. Now I’ll let your dear host take it from here and dive deep into all the concepts I mentioned and more. Enjoy.

01:25

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:11

The concept of a value ladder is when you’ve got a premeditated set of purchases that you want people to make. And eventually leading them to some kind of a big purchase, right? But you get them going with a small one. I personally do not subscribe to the idea that you have to have a value letter, my idea of what you need to have is a little bit different. So the value letter basically says you have to create an entry point into your world that is either free or low cost and then gradually escalate prospects through it. I believe that if you’re doing your targeting correctly and infrastructure in your offer correctly, and you’re using media, the right media for that you can go for, you know higher ticket stuff right away. In fact, the whole philosophy of the products that I promote is that, you know, we go for the high ticket as the first as the first purchase. And this is kind of, I guess counterintuitive to how most people do it. Because most people are really afraid of pitching anything high ticket in general, they are just afraid of rejection. What people don’t get is to sell something high ticket takes just as much effort as it takes to sell something that’s low ticket, it takes just as much effort to generate that trust takes just as much effort to create that relationship. And a lot of it comes down to not so much what you’re selling or marketing as to who is buying and why they’re buying and what’s the problem they’re facing right now. Now this isn’t, you know, I’m not saying that you shouldn’t have multiple price points, because that would be the wrong thing to say, in my funnels and you know, promotions I run. You can find all sorts of different price points. It could be something as cheap as 10 bucks for a book. It could be something free like a podcast, it could be something that’s under 100 bucks, like the list building lifestyle club, there could be recurring, there could be non-recurring, there could be tools like LeadPages that costs what 37 or something per month. So there are all sorts of price points. And it really comes down to not so much you having to push people through a value ladder as much as what are you promoting? Who are you promoting into and what problem are you solving? And finally, the one thing that almost no one talks about really is the media because if you can, you can take something, you can take a product, and you can sell it for 50 bucks if you use a long form text sales letter, for example. Or you can sell the same thing for 500 bucks, if you deliver the exact same sales letter, but in a formal webinar, and you can go even further. And you can sell the exact same thing for three and a half 1000. If you’re delivering that on a one on one in person, seminar, presentation. So the media through which you sell the media through which your market actually makes a difference, the price elasticity is determined by you know, by large, you know, using the media, you’re choosing to, to leverage. So, no, I don’t subscribe to the idea of a value ladder necessarily No. But if you had to create one, what products would you sell? Now, this is interesting, because I don’t think typically I don’t think of this as an affiliate question. Like, if you’re promoting other people’s products, you don’t really don’t really think in terms of value letters. But if you’re selling your own stuff, and you have to build a value letter, I’d say you’re starting off with something that we would call fast food in our industry, something really cheap. So it could be a cheat sheet, a checklist could be a, like a really fast paced course that focuses on one specific problem. It could be an e book, even though eBooks are sort of out of style. I think they’re going to make a comeback a little bit later, maybe in a few years. But you know, a book is also a great, great thing. So in other words, if you can actually put together some content and make it look like a book, even if all you’re doing is putting it into a Word document, then turning it into a PDF document and then creating an E cover for it on the fiber for a couple of bucks. I mean, that still counts as a book and you will gain authority by doing so. So to start out, I would go for the fast food stuff for sure. And then from there, you can expand and either solve more problems or bigger problems for people, but do it in a different format. Thank you for listening to the list building lifestyle, get access to the previous episodes transcripts of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.