My 100% Top Pick for Profitable Email Campaigns

Ever wonder why some email campaigns skyrocket while others fall flat? Today, I want to share a fundamental principle that drives my approach to email marketing. Every campaign should be promotional. Whether you’re sending out a seasonal offer or introducing a new product feature, it’s crucial to include a pitch or agenda in your emails. This doesn’t mean you can’t run a content only newsletter, but even then, monetization through advertisements or supporting other causes is key. I’ll also talk about how I’ve used various campaigns from webinars to direct sales pages, and why turning promotions into events can significantly boost your results. So let’s get started and explore how to maximize the effectiveness of your email campaigns.

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I’m Igor Kheifets and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world, and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 Bonus packages that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your List Building Lifestyle.

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All Campaigns I do are promotional, I think it’s a mistake to think that any campaign you run with your email list should not be a promotional campaign. Anything you email should always have some kind of pitch or agenda to it. Unless you deliberately decide that you’re going to run a content only newsletter which is fine if that’s a strategy, in which case you need to sell advertisements to monetize it and or maybe you’re doing it to support some other cause that you have in a different way. But anything that I do, usually there will be a pitch or a link or an offer at the end of it. So I consider all the campaigns I’ve ever run to be promotional campaigns. And quite honestly, you know, I don’t necessarily break my campaigns down like that. 

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I don’t necessarily think of promotional campaign, information campaigns, seasonal campaign. Even a seasonal campaign to me is a promotional campaign because all I’m doing is tying a particular promotion to season as in, there’s a Halloween thing going on, right I can do a Halloween sale, if there’s like a fourth of July happening, I can do the Fourth of July sale, there’s a Canada Day. So last year, I should say that Canada Day was special. And it worked really well. I just put a big discount on one of my offers and just kind of ran it that way. 

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So that’s as far as my products go. As far as offers I promote, usually it’s the vendor who decides whether something should be seasonal or not, whether you should have any, you know, incentive or not, for example, a software company that I promote actually did something in July, they kind of introduced the new features. So they said hey, here’s some new swipes, new images, and new videos that you can use in your promotions to show the new features. So I could actually email just gonna do a screen share and show the new feature and say, hey, do you want this feature sign up right now they got a, you know, a special happening, etc. So it talks of promotions that worked best for me, over the years have been either event promotions as in when I can turn a product into more of a like any event feel. So in other words, like let’s say I have a product and that product is a you know, I don’t know, like a $500 supplement package. Well, if I can actually make the promotion to be an event rather than just mailing into a page and saying hey, buy this package. 

It’s a totally different feel to the whole promotion and that usually results in much higher conversions. We’re talking 10x the earning per click, we’re talking much more you know, the bigger portion of the list responding to the promotion that feels more exciting and has, you know, it gives people something to anticipate, something to look forward to almost like a concert or a sporting event of some sort. So anytime you can turn anything into promotion is great. I have done podcast campaigns. Now I have done just a straight up direct to VSL or sales page campaigns.

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I’ve done book campaigns. I’ve done physical seminar, physical event campaigns, and they all have their own like place in my universe, but go-to campaign for me these days is definitely a webinar campaign because people’s attention is really just so spread thin. So you need to get their attention. You need to put them in the room you need to like, have them shut everything else off as much as possible and really have them recognize that the only way for them to get this information or to get this offer is to actually get into the room I really like that. I’ve never done something like a free preview seminar campaign and I’ve never done those but you know, any type of online campaign has definitely done that before.

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And so if I had to rank them in a seat at the top, you know the best to the worst, but again, it wouldn’t be the worst. It’s going to be the most profitable or the most go-to campaign for me down to the least go-to or least profitable campaign for me, then I’d say webinars are at the top of the list 100%.

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Thank you for listening to the List Building Lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with lists building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.