My 100% Top Pick for Profitable Email Campaigns

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Ever wondered how to transform ordinary emails into irresistible sales opportunities? 💡 Join Igor in this episode as he shares his secret to making every email count. Discover how he turns simple messages into powerful sales tools. From seasonal sales to engaging webinars, 📅 join us as we uncover the secrets behind impactful promotions, ensuring each email has a purpose and drives action. Because when it comes to driving results, every campaign matters. 🚀

[01:36] Promotional Nature of Campaigns:

  • Every time Igor sends an email, he tries to sell something.
  • Each email should have a clear purpose, such as encouraging people to buy or take action.
  • Emails should sell something or serve a specific purpose unless they are purely informational newsletters.
  • Even if the email is just for fun, like a holiday email, it’s still a chance to sell something special for that holiday.

[02:30] Making Promotions Exciting:

  • When you want to sell something, it’s a good idea to make it feel like a fun and special event. 
  • Instead of just saying, “Hey, buy this,” you can make it exciting so people really want to join in and see what’s happening.
  • Seasonal promotions are effective, like Halloween or Fourth of July sales, by tying discounts to specific holidays.
  • Turning promotions into events, rather than just simple sales, creates excitement and leads to higher customer engagement and sales.
  • Event-like promotions make people look forward to them, similar to concerts or sports events, resulting in more successful campaigns.

[04:42] Using Webinars:

  • Webinars are the best way to get people to pay attention and buy things. 
  • It’s like an online class where people watch and listen to someone talk about a product.
  • During a webinar, people focus better because they have to watch it live and can’t be distracted by other things and this makes them more likely to buy something at the end.

[06:01] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.