Hands-On Learning

Have you ever felt like you know a lot about something, but haven’t actually done it? That’s exactly what happened to me when I got into this business. I spent years reading, studying and observing, but I realized that knowing isn’t the same as doing. It’s like trying to understand parenting by only reading books, you really can’t grasp it until you experience it firsthand. In business, the same rule applies, you can’t master it without diving in and getting your hands dirty. Today, I want to talk about why it’s crucial to start taking action even if you make mistakes. Mistakes are part of the learning process, and can actually help you succeed faster. Unlike becoming a doctor or an architect where mistakes can have serious consequences in business, they are opportunities for growth. So if you’re ready to stop just learning and start doing, you’re in the right place. Let’s discuss why the most successful people are those who take action, make mistakes and learn from them. Let’s turn knowledge into action.

1:04  

I’m Igor Kheifets and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 Bonus packages that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now, it’s time to claim your list building lifestyle.

1:50  

One of the ways that I’ve always noticed about myself in recent years, when I got into this business, I spent a lot of time consuming information, I spent a lot of time learning, studying and reading. And I would really get off on new ideas, information techniques, and observing how other people did things. But when you do this for a few years, you then become knowledgeable about the topic, but you don’t have any practical experience. And the other thing that happens is you get into the habit of studying rather than doing. Now this business, in many ways, is cart before the horse. And I would imagine that many businesses are just like it, especially online. Oftentimes it is by doing the business that you learn the business. And therefore the more time you spend studying, learning, observing, reading, watching, the less time you will spend doing and therefore your knowledge will actually be a bit misleading.

2:45  

Because while you will have the information, you will have the understanding of components, perhaps the practical knowledge, which will not be there. And it’s sort of like, you know, being an actual parent, and having kids in your household versus, you know, not having kids, and instead reading 12 books about parenting, and feeling like you’re an expert parent, because he read all these books. Well, let me assure you, I don’t care how many books you read on parenting, unless you’ve had children in your household, you have no idea what it’s like. And all this knowledge that you think you’ve acquired before kids show up in your household, all that knowledge is pretty much irrelevant. Because when the shit hits the fan, so to speak, the way you respond, the way your environment responds to you and your actions is going to be completely different than what’s written in those books. So, you know, you have to remember that you’re not in a lab, and you’re not getting paid to study theory. Rather, you are a practical implementer of techniques and principles, and therefore, you will always get paid more by doing. So, with that in mind my suggestion is to do as soon as you can to basically get into the doing phase of this business as soon as you possibly can. Accept that you won’t know everything right away, accept that you’ll make mistakes, I still make mistakes, and that’s okay. 

3:00

You know, this business is really not about not making mistakes. Another thing that I think a lot of people miss, they get online and they think okay, well this is they think it’s kind of similar to becoming a doctor or an architect where the cost of mistakes is great, and therefore you have to go to school for eight years before they let you near a patient. Well, that’s not the case here. The cost of making a mistake in running a marketing campaign is actually insignificant compared to the cost of making a mistake , say being a doctor or surgeon or whatnot.

4:58  

That cost will only be directly affecting yourself, you’re not going to be hurting other people, you’re not going to be causing a nuclear explosion. Alright, so you actually have to go and make some mistakes, and you will continue making mistakes. And what you will soon realize is the same thing that I realized is that even though you’ll make a ton of mistakes, you’ll still make a lot of money. That’s ultimately the lesson you need to accept. Your income is not directly connected to the amount of mistakes you’re making, the amount of mistakes you’re making, and your income, they’re simply not connected, there’s no link between them, you can be making lots of mistakes and making lots of money, you can be making few mistakes and making little money, you can be making lots of mistakes, making no money and you can be making no mistakes and making lots of money. 

5:00

Anything’s possible, so mistakes are not the direct indicator of how much you’re going to be making. If anything, I’d say that people who make the most money in this business are the ones who are willing to make as many mistakes fast as possible, because that means they’re going in and they’re doing something. They’re breaking something. They’re making mistakes, but very quickly, they say okay, that’s a mistake, that’s a mistake. That’s a mistake. So next time we’re repeating this process, we’re going to fix this mistake, fix that mistake, fix this mistake, we’re going to make $50,000. That’s the process. Those who make no mistakes usually make no money because it means they’re not even trying. So this business is really cart before horse, which means from a practical standpoint, if you want to learn this business, you absolutely need to start doing it as fast as possible rather than studying it. It’s a key thing that you have to do.

6:41  

Thank you for listening to the List Building Lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.