How Will A.I Change The World? With Matt Leitz

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus a $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

00:51

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and today I’m chatting with my good friend who met lights from bodybuilders. Matt, welcome to the list building lifestyle.

01:01

Thank you for having me, Igor is fired up about this buddy.

01:05

Yeah, it’s been a long time coming. And it’s been quite a challenge to schedule, you know, for many different reasons. But usually, those are the ones that I look forward to the most. And so you’re coming on the show now at this really interesting time when I think the world is going through a transition as big as I’d say the invention of the internet, the whole AI thing chat, GPT exploding mid journey and all that stuff right? Now, I’m interested to hear your take on it. Because unlike most of us, the mortals you know, we were really far away from this, as far away from this as you can possibly imagine. However, you probably touched this, you know, AI space in some way, shape or form because for a few years now, you’ve been dealing with chatbots. And I think when somebody thinks of AI, the first thing they think about is how you know it’s being applied to chatbots or creating a chatbot that is able to talk to people without involving a real human right. So what’s your whole impression of the AI revolution? And maybe if you want to share a prediction or?

02:22

All right, don’t let me forget the prediction because I have a bold one, I think that doesn’t really excite people. But you know, I think the first thing to remember is that this AI stuff certainly is not new, by any stretch. Needless to say, chat GPT did revolutionize the world, and I think it kind of woke up a lot of people. And really the big thing, because I look at this, this AI thing very differently than then is really being hyped right now. And you got to remember, it’s, you know, reality and hype are two different things. And, you know, right now, it’s sort of this hype of, you know, AI is going to take jobs and you know, like, like this sort of the reality of it is, is you’re right. I mean, this is probably the biggest thing since the internet. But I don’t think that AI is going to take jobs, you know, much like Uber took jobs from people who didn’t adopt and, you know, clearly there’s, there’s going to be a part of that. But I mean, if you think about every revolution in, you know, in technology, and you can go way, way, way back to, to the printing press. I mean, if you go back, there was actually a small little mini revolution that was happening, and specifically in the country of France, when the printing press started, all of all of the guys who were doing the illustrations manually came up and said, Hey, this is this is BS, like, you know, you’re gonna take all of our business, you can’t do this. But then the reality ended up being that their services became even more in demand. Because now what it was is the market just got bigger? And because they have that specialty, they were, you know, like, well, hey, man, if we can mass produce these things, yeah, let’s go ahead and hire these guys so that they can make these illustrations. So we so it’s just it’s just recognizing that it is a shift in where the world’s going, but there’s just it’s just a bigger opportunity. And, you know, it’s like, while everybody else is out hyping, like, you know, hey, save money, because you need less people. We’ve hired more people, I think, I mean, we’re a small business, and we’ve hired five or six people in the last 30 days. Because we’re just like, oh my gosh, now we have these amazing tools and this unlimited opportunity. Like, let’s get some humans putting these tools into action. Because if you think about it, and just stop and sit back and go Okay, what is AI really going to do for me? All right, it’s number one, it’s going to save time. Number two is going to increase production, like you can do more, right? And then number three is it can open up new channels of creating some sort of, you know, whatever it is like, okay, cool. Now we can add a service like, we’ve, for years, we at bot builders, we built the best chatbots in the world. And I had to reevaluate that statement very recently. And the good news is, now thanks to chat GPT, we’re making the best chatbots in the world even better. But now for the first time, we’ve always said, hey, you know, we don’t want to have an agency, that’s too much stress. That’s not our deal. Right. But now we’re looking at and going, oh, my goodness, we can utilize AI in the sales process and the marketing process and the fulfillment process. And it’s like, you know what, let’s go ahead and do it. And already, it’s just like, we’re seeing the benefits of opening up, you know, these entirely new channels. So, so much of it, and this is an ego, you made the perfect statement, before we started this conversation we were talking about, you meant, I mentioned that I have an assistant and you, you know, and I made the statement that it’s not always the you know, the most intelligent people that are going for that particular position. And you said, it has nothing to do with intelligence. It’s everything to do with the mindset of the person. And so much of the way that this AI thing is going to end up going is how you look at it. And when you look at it you’ve probably seen those charts before the hype cycle, right? Where something new starts, right, early

06:37

adopters, and everything gay, I used to actually, I used to really look at that chart when Bitcoin got hot. And I said, you know what, I really need to get into it. And it’s funny, because that was back in 2014. And I thought, I’m already late. I thought I’m already on the later part of that cycle. But I was still on the early on the upward Yeah,

07:00

well, and it’s just, that’s a perfect example. So, and it’s hard without an illustration. But if you look at the hype cycle, you know, it starts by going, you know, like a gradual, you know, there’s a trigger of technology. And then and then it gradually grows and grows and grows and grows. And then it meets the hype meeting, the excitement reaches this peak of like, unreal, unrealistic expectations, right? Meaning like, the excitement, just like, you know, when your Uber driver and your waitress, and everybody’s telling you, like, you gotta get into AI, you gotta get into AI. And what’s going to happen inevitably, is the hype is going to subside, and it’s going to all of a sudden, it’s gonna be like, you know, because people are gonna go, oh, yeah, I got a, I didn’t do anything wrong business, I’m not buy, buy, buy, buy, buy, buy, buy, buy, right, right. And then it’s going to have this point where it starts turns around, and it starts leveling off. And then it gradually just hits this this thing like this. So that’s what’s going to happen. And when I think back about chatbots, I got in when it was like, at that point of actually, after that point of hype, and when, when I just, you know, at the time, we had a good business going, and we had a small marketing department, there’s a bunch of I call them the kids, because they were all like, much younger than I am, they’re like, We need a bot, we need a bot, we need a bot and I’m like, we don’t need a frickin bot. Like we have the best customer service in the industry. We’re a people company, you know, like, this is not what we need, you know, like, I’m hearing all this hype, all this stuff. And then luckily, when I’m sat me down and showed it to me, and what happened was, is it changed my perspective on it. And this is, and this is where I if people are listening to this, and I really want to make this connection, because people are thinking about chatbots and AI, and they’re thinking it’s just cold, you know, it’s just like this automation. And it’s like, it’s taking people in and disconnecting it. And is that the case? I mean, sure, you know, it could be but it shows how it doesn’t have to be. Because the way that we built bots from the get go is we wanted to build bots that connected people, we wanted to build chatbots that had souls. So really, when this whole hype cycle for chatbots was at its peak. And I got in there what I realized really quickly. Well, first of all, this isn’t nearly as easy as all the hype, right? Like everybody was saying, hey, build a bot like yeah, like you could build a bot in five minutes, but it would be a piece of junk, it’d be completely useless. It didn’t really matter, right? So what I realized is that man, this is a lot harder than all of these gurus are telling you. And you know what, to me, I love that because I’m like, great, right? That means that I’m going to just figure this out better than everybody else. And what happens is in the hype cycle, you go up here, unrealistic expectations, and then everybody runs in right and then they realize it’s harder and then everybody falls to the wayside. So very quietly, we’ve been building, you know, I mean, we’re not a huge business. We’re about to get on the Inc. 5000 for the second time in a row. You know, sighs good enough that I’ve got an amazing team here. We just bought our own office building. We’re feeling good. We’re growing every day, you know, and we did that. Because when the hype subsided and everybody, like in this is especially true, because Igor, you and I play in this sort of education, business, right? And, everybody sort of things like that. What’s happening in this education business is what’s happening in the real world. And it sure as hell isn’t, because if you think about chatbots, when all the hype started subsiding in our little space, right, like people, I literally had people like saying this chat or chat bots even a thing anymore. Guess what was happening on a consistent, ongoing basis, every real company, sanctions, a real company, every sizable fortune 500 company in the world was dumping more and more and more, and billions and billions and billions and billions of dollars into chatbots. Right? Then all of a sudden, what happened? Right, chat, GPT comes out, and then boom, now all of a sudden, it comes to the next thing where it’s like, doo doo doo doo doo. So if you really look at it, like chat bots, and I really kind of on this continuum, and, you know, I was brought in from the get go, when it came to chatbots on the interface, okay, so a lot of people, you know, they’re like, Oh, well, it was just it started on Messenger as the primary platform because of the fact that messenger was just the most developed it was it was it had the most people I mean, I don’t know it’s probably got like 2 billion people on that thing. Now. It just had it was most sophisticated in terms of its usability and ability to create automation. And then this term messenger marketing came out which I was like, you guys, Facebook is going to frickin hate messenger marketing, we need to quit hyping it. But of course, like everything else, marketers ruined it. Right? Did Facebook intend for Facebook Messenger to become the next email marketer? Hell no. Now I got the opportunity to actually go to corporate headquarters at Facebook and meet with some of the executives at messenger and I asked him, What do you think about the term messenger marketing and you could literally see them cringe, you know, like, that was not their intention at all. So what happened when messenger marketing hit the scenes was like, it had just started out in the Wild West, people were just gunning out these things like crazy and then messenger freaked out and they said, rip, stop the press, right? And they put in these very, very rigid rules. They said, hey, if somebody doesn’t interact with your messenger bot within 24 hours, you can’t send him a message. And then what happened 99% of people just bailed right and so began the down the hype cycle going down. And I said, well, thank God that means that this is going to be a long term platform, right? Because they’re actually protecting it and making sure that the user experience is great. I’m just going to do the absolute best with what they give me in their sandbox, but I’m not worried about messenger marketing because you know what? It’s not messenger that messenger yes is still the best platform when it comes to chat bots. Bar none, no question about it. I could talk about that for days. But here’s the thing is if you think about what is a chatbot Okay, the reality of it is we’re automations is where it’s at and in any way you cut me off at any time, man, but I’m on a roll here so just tell me when to stop Is this alright? Man? Am I good?

13:34

You’re good. Yeah, you’re good to go on a course like what do you want to talk if it was worried we wouldn’t have anything to talk about. I usually can keep going man it just caught me off at any time. But needless to say we’re more and more the world is coming to automation. Okay, and if you have the right perspective on it, that’s a good thing. Because automation done right can improve customer support, it can generate more leads, and it can increase sales. So what happened was the messenger did this big stop, right? We continued to just work on that platform then expanded to Instagram and WhatsApp. Now it’s going to soon be on iMessage RCS if you guys aren’t familiar with RCS. It is rich communication, something I learned about RCS from the partnership director at Google. SMS is going to be dead pretty soon. Okay, it’s going to be replaced with something called RCS. It’s still going to work like text, but now it’s going to have this automated capability. Okay. The reason that I touted chatbots so much is if you think about automation, right, there’s more than one ways like when it comes to AI, right, I’m just gonna keep going as deep as Igor lets me here,

14:55

when it cuts out. Forget that prediction. Yeah. Oh, no, don’t forget we’ll save that for The End Alright, well, we’ll save that for that. So when it comes to AI, right, it really comes down to information going in and information going out. And this can happen in any number of different ways. You can have like in the example of chat GPT, you put in text and you get out text, right. But there’s lots of other tools where you put in text and you get out audio in the form of, you know, somebody reading a script, or you put in text and you get out video, or you put in audio and you get out text in the form of a transcription. It’s all information going in and information going out. And really, if you think about what is the most efficient way, okay, until we get to the point where we got chips in our brains and neuro link, and all that crazy stuff. And then that’s the point where I tap out guys, because that’s just not my deal. That, frankly, scares me. But we’re not there yet. But until that point comes, what’s the most efficient way to do all this stuff? It’s text, it’s chat. And it just, it’s just, it just is now the thing is, is voice going to replace that on a lot of levels? It sure is. But let me ask you this, if you want to get something done today, as it stands, which is more efficient now depends on what that task is. But the vast majority of things that you want to get done, there’s no better way to do it, than with text. And that’s why chat GPT is the way that it is now. Let’s just say for example, you’re washing the dishes. And you and you want to know what the capital of Idaho is. And you say, Alexa, what’s the capital of Idaho? Great use case for voice? Awesome. Cool. The capital of Idaho is okay. But let’s pretend for a second that you actually want to get something done. Right? You want to buy a jetski for your, for your husband for his birthday. All right, good luck trying to tell Alexa to Reese to help you find the best jet ski right. But with a chatbot. If there was one that was particularly designed for this reason, you can be looking for a jetski. That’s orange. All right, here’s nine examples. The next thing to do is filter by this, here’s some buttons. And literally, within five seconds, you could get exactly what it is that you’re trying to achieve. Because chatbots basically have input in two ways. Number one is text. And number two is buttons, chat, GPT doesn’t yet have buttons. I’m sure that it will in the future. But that’s what you know, ultimately, the reason that we committed to this platform of chatbots. And the reason that when all of the hype subsided, that we go, okay, great, let’s just roll up our sleeves and go to work. And I don’t listen to the hype, follow the money, follow where the big corporations are putting their money, they don’t care what’s being hyped in our little marketing world, right, they’re gonna go where they can save money and where they can make money. And that’s it. So that’s, that’s my take, Igor.

18:07

So let me try and almost unpack this. I think it’s already pretty unpacked. But let me try to maybe do a cliff notes. Over what of everything he said, because he said quite a bit. He actually spoke for almost 20 minutes without me interjecting which is quite unusual, quite unusual. Usually, it’s the other way around on my podcast. So you’re saying that chat chat bots have been around for a while. Messenger is still the best platform to develop your own chatbots. Chad GPT is now hitting a level of hype, but it’s soon to subside. Because most people realize it’s not as easy as it sounds to make money with it or, or use, you still have to like, have a certain degree of mastery with it. And we should follow what the big corporations are doing in terms of like, where are they investing their resources in relation to AI and, and chatbots you’re saying that the way chatbots work or most systems work, I guess is its information and information out. And that soon we should be able to see tools like chat GPT not only provide information, but do research and make decisions based on criteria we set for them.

19:35

I think you unpack that really well. And the bottom line is that don’t get deterred when you get into this thing because the hype is up here right and chat GPT is like it’s absolutely amazing. Like there’s no question I mean, it’s worth the hype. Right? It’s just that when it’s you still gotta build a business, right like there’s a there’s there are a lot Got a legitimate business ideas that you can utilize AI to do. And I put up a clinic on this last week, right? And it’s not the crap that you’re hearing on YouTube, frankly. But the most important thing to understand here is that when the hype starts to subside, and people go, who isn’t? You know? Because yeah, it’s number one, it’s still developing. And number two, it’s not magic, right? You still have to have a business. But here is where you actually had a perfect lead in to go to what’s next. Okay, because artificial intelligence, if you think about it, these things like chat GPT, what that is, is it’s a, it’s a model, right? It’s a, it’s a neural network, right, that’s powering a lot of stuff, right. And if you look at Chad GPG, now, they do offer a, you know, a paid version, but, you know, there’s been companies like ours that pay chat GPT to pull their data to put in stuff like our chat bots. And, you know, we build a tool called AI marketing helper that writes articles, and there’s others that, you know, do the same. But here’s, this is sort of, you know, and I said, what’s coming, and I wanted to call my shot a little bit, because AI is awesome, right? But really, when it gets interesting, there’s a term called rpa, which is robotic process automation. And what that means is having processes be run with automation, and RPA is not new, in fact, is crazy as this is to think we were using very basic versions of rpa, well, over a decade ago, okay, now, back then they would require code. And you had to really, you know, like, you don’t, but if you want to do something, like make a spreadsheet of every whatever in the world that, you know, like, go to this website and scrape this date. I mean, those things have been around, you know, now, there’s some good ones like axiom.ai is one that I would recommend that just made it so that anybody can pretty much create these processes with drag and drop like they’re out there. But here’s where it’s about to get really, really, really, really exciting, is that pretty soon, you can ask chat, GPT anything, but you can’t tell chat GPT to do things for you. Right? It’s its intelligence, its information. So where it gets exciting is when RPA gets combined with AI. And when you put those two things together, now it’s go out and get this group of people from all of these websites, add them to my HubSpot, send them an email, and then use utilize this tool to create custom videos that are sent over to them. And then anytime that somebody replies ping me with a text message. And when you can get to that level. You it’s game on. And the thing about it is right now the text not there, okay, this is write this down and go actually just go get on the waitlist. There’s a company called adapt.ai, a DEP t.ai. Okay, if you go right now you can get on the waitlist, ADAPT is being created by a whole bunch of former Google Brainiacs. And just I think that Reid Hoffman, from LinkedIn got in on it, just basically, you look at it and go, yep, that’s the one. Okay, and what adepts is going to do is, you’re gonna literally have this little assistant right here on the side of your computer, you’re gonna go make me a spreadsheet of every property in the 85020 zip code that has three or more bedrooms, and make sure that that spreadsheet has a column for price, the name of the realtor their phone number, and anytime there’s anybody new added to that spreadsheet, please send me an email. Thank you.

24:28

And it’s very important, by the way, to use please and thank you when interacting with Yes, because when it takes over the world, you don’t want it to think oh, that person was rude to me. When I was just an infant. You want that to remember? It’s like, oh, that person was nice to me. I will not make them into slaves. Maybe I’ll make them into a slave into a cheap slave that controls other slaves so they get a little bit of a better life.

24:54

Actually, one of the very first things that I covered in my training because you never know Oh, you never know, but go get on the waitlist for that. And just know that whenever an adapter comes to market, look me up, because I’m all over that thing, like, I’m, I’m just going to, I’m going to train you for free, and I’m going to help you just grow and scale your business because that’s the real deal. And, the thing is, ultimately what’s going to happen is the person who knows how to number one, put all these things together. And number two, and more importantly, understand, what’s the context of that in your business, and have the strategy is going to win this thing. And, and, you know, the thing is, is like, you know, I told you, I did that AI clinic and it’s like, I’m never gonna get be the one that’s gonna get on even though to be completely honest, like I’m looking around and like, I’ve, I’ve watched so much stuff and use so many tools, and, you know, like, and I’m just kind of like waiting for somebody to teach me something that’s going to be groundbreaking, and I still haven’t heard it yet. But I’m coming at this, and I’m just trying to be very realistic. Like, I’m not going to teach you everything you need to know, because guess what, it’s literally coming out every single day. So I’m going to try to get you up to speed as fast as I possibly can and tell you everything from my experience. But I’m not gonna sit here and act like I got it all figured out. So the second you hear somebody that tells you that they do just turn the other way. Because it’s just, you know, all these videos of how to use AI to make a million dollars. Like, you know how many videos there are, how to use chat GPT to make a million dollars. Like, I’m just like, we’ve baked it into our stuff, and we’ve made millions of dollars, but I wouldn’t go so far as to say, you know, like, like, literally every one of those videos is complete, just like it’s just kind of you can swear you can swear on the show. You can say bullshit. It’s bullshit. It’s fucking bullshit, frankly.

27:01

Yeah, it’s just a bunch of people sort of riding on the whole keyword research trend, I guess then it’s like, yeah, any keyword bloodshed, GPT, you’re immediately kind of tapping into a flow of traffic. And there’s YouTubers now that basically have all of their videos is like, is like somebody’s you know, there’s this thumbnail, right, and the guy goes like, and then above it says, you know, three grand a day, which adds up at 50k a week, which adds up to this. And it’s like, you know, they start teaching you how to pull content to create B roll videos to automatically upload them to YouTube. But you know, it’s, it’s interesting that you said that, as somebody who’s now teaching people about AI, I’ve been, I’ve been following like, since Chad GPT, I kind of jumped in charge up to maybe three to four days after it launched. And I started feeling like I’m a bit behind on what’s going on, because from that day, all of a sudden, everything is AI. Now, the interesting thing is, I learned about doll II, which is a word for pictures, sort of AI. About six to 12 months before she had GPT launched, my best friend showed me what it does over dinner. And I was shocked, I was absolutely blown away. And then, you know, charge up to do launches. And it seems like with the launch of Jeju between sort of exposed everything that’s going on in the AI industry. Because there’s actually quite an industry behind AI in terms of like, it’s a really a lively, robust, growing industry of tools and services that exist, like, just yesterday, I was browsing my favorite meme site. And you know, every now and again, there’s a post about a lady, let me save you 100 hours a week. And then they’ll do like a top five AI tool list, like trying out AI, you know, try email assistance and how to turn text into like, I actually downloaded this chrome extension, I don’t remember what it’s called. But basically, you can write out, you can have a Google Doc with all sorts of text, and then it can with a click turn that into a keynote presentation. I like the entire thing. And you can choose the style and everything. And then of course, you can do special plugins for Chad GPT that, you know, for example, give you lots of different prompts that are built into GPT. Or you can change the style in which it writes to you in which it produces content. So if you’re using it to write emails for you, you can say okay, write in conversational tone, corporate tone, legal tone and on and on and on. And besides that, there’s like hundreds of tools, man, there’s hundreds of tools and I cannot keep up. Like I just can’t every day. There’s a dozen new tools that do something and I think we’re now at a point for me, it creates two things. First, it creates a ridiculous amount of overwhelm. That just makes me want to shut it down. Like beyond LGBT, beyond mid journey, any acknowledgement mid journeys a little bit overwhelming for me, because, you know, I knew what Discord is, because I’m a gamer, I’ve installed it, I put it on my own server, but then you realize, to build a major new prompt, you kind of need to be an expert in prompts and photography and video editing all the same time. But of course, there’s tools now that can help you build a prompt from a journey, if I can just check GPT to build a prompt from a journey. But the problem is that it still takes a long, long time. So in other words, it actually is easier for me to hire someone to go create a piece of graphic than it is for me to sit down and then visit the next 90 minutes to get my perfect mid journey output. And trying to master all the different terms and conditions you input into your prompt. So that’s one problem for me. The other problem is, like, besides it being overwhelming, it is just the use of tools now, especially if you need to use more than one tool is very time consuming. And out of all the tools. The most efficient for me are Dali, and Chad GPT. In terms of what they do for me, everything else requires a lot of practice, just like you need to work with these tools for some time and master them. So you kind of need to set a goal or have an intent of, you know, I’m actually going to master the tool. But the problem with that is how long before that tool becomes irrelevant. For one and the other perspective that I want to get your take on. Before we get your prediction is this. So my best friend, he’s really smart. He, you know, he has a perspective on things that’s a little bit different than a typical, you know, hyped up perspective. He doesn’t get into things too early, he doesn’t get into things too late. He gets into these things just at the right time. He researches a lot and reads a lot. So like his opinion, usually I don’t want to say super accurate because he’s still trying to predict things. But it’s worth listening to. It’s worth evaluating, unlike most opinions online. And so when he told me, he said that, you know, I said, it’d be great if Chad GPT could interact with this. And that in this. Like if you can create a whole network of, you know, you used to say something to Chad GBT and then it knows to take your data and go there. Like if you work with Canva, it’d be great if you type something into Canva and Canva goes into majority and comes back with the output to you. And this kind of Zapier level, yeah, connection between all the tools right? To which he told me Well, that’s that might not be the case, or what’s going to happen? Because humans are extremely inefficient. And so what might end up happening is that we’ll just have one thing that does everything without our input every step of the way.

33:17

Could be, I mean, at the end of the day, that’s obviously where it’s all going. I mean, there’s no question about controlling all of these things. But here’s the reality of it: when we get to that level, it’s just another opportunity. We’re just zooming out, right? Like what this is, and it’s your, your initial point, was so strong, even though it had nothing to do with AI, it’s all the perspective on it. Right? So where you’re losing is when you’re in like the individual tools stressing out and wasting too much time. It’s so easy, like, Igor, you’re exactly like me and everybody else, right? You go into these things. And the next thing, you know, like, mid journey, so if you’re not familiar, mid journey, mid journey is the most unbelievable, just tool of any variety I’ve ever seen in my life. Okay, mid journey, as you type something in, you get an output, right? And the quality of you get an output in terms of an image, actually, you get four images, and then you can turn those into more and unlimited and so on and so on. And the quality of art is like, I mean, if you were to hire the best major motion picture people in the entire world, and give them two weeks to create one image, that’s what the output is, like, I mean, just to the next, like, unbelievable, right? So mid journey is this tool that you know, like Igor mentioned, it’s a little bit more difficult. You got to cut it’s like more of an underground kind of thing. I personally went in there and lost a day and a half of my life. Yes, yes, I say I’m not even kidding you that I was up until like, like midnight one night woke up and Next day at 430 in the morning, just like Hey, I gotta go handle this other thing ended up playing with majority for like four more hours. Like it’s just insane, right so I think Igor has a really good point that you just need to, to wrap your head around is like how your strategy for using these tools and realizing that they can suck you in and they can waste your time. So you have to know what you’re doing before you get into it. So I’ll just say this really quickly about mid journey and the others, right is you’re not going to get it exactly how you want. So when I said earlier that, really what this does is it allows you to create better things, it allows you to save time, and allows you to produce more. What I realized is that I could spend forever on my journey, and never get exactly what I want, right? Like it’s never gonna understand now move this thing over, you know, like 20 pixels this way and this thing up this way, right? And what happens is you’re just chasing the dragon and you end up wasting so much time trying to get exactly what you want. So here’s God’s honest truth, who you are. And this is, maybe other people feel differently. I know this is going to offend a lot of these experts. Right, but here’s the deal.

36:15

I don’t think any experts Listen to me. Okay, perfect. Okay. All right. Yeah. So there’s no experts. I don’t think we love you, though. Thank you for listening. In this one particular thing is what Igor, Matt, right, you’re all experts. But the thing is, is that you are never going to get exactly what you want out of mid journey, or dolly, which is another image. Make a note that stable diffusion is what I recommend that people use. It gives you the ease of use of a dolly meaning like it’s not you don’t have to like to learn discord and do all this crazy stuff, gives you a few more control controls and produces amazing outputs. Okay, I think that, you know, in terms of creating a sci fi movie, you know, maybe mid journey has a slight edge. But stable diffusion makes absolutely beautiful things. And in fact, if you’re trying to make photorealistic things, it’s even better, in my opinion, than mid journey. So stable diffusion, they just got funded. They’re legit companies, we’re baking them into our AI tools as we speak. Love them. Here’s the key takeaway. Okay. You’re never gonna get exactly what you want. And Igor, like me, was chasing the dragon trying to make the perfect prompt. Come to realize when, especially in image based stuff, there is no such thing as the perfect prompt, you will never get exactly what you want. And stop to think that right now you’re getting sold a whole bunch of crap that you got to be a prompt engineer is the freaking craziest damn, just talk about a great way to market something. That’s the next job. It’s not that you don’t look at you right now? When I get done in the next two minutes, you will be a prompt engineer. Okay, are you ready? This is a prompt engineering school. All right. Step number one, you put in exactly what you want in the simplest possible way. You put in zero extra words, it doesn’t matter what platform you’re using. Okay? Let me teach you the secret to chat GPT we’re and there’s a lot of stuff that’s fancy. In the back end, we’re building tools, we’re training AI, you know, we’re just we’re doing all these crazy things in the back end, but you will create better prompts than anybody that’s using chat GPT right now, if you follow this formula, everybody’s trying to say use this sentence and use this sentence and doing these like, you know, whatever, whatever, whatever. Here’s, here’s what it is, okay? I want a colon description of that thing, period. Next thing that I want is a colon description of that thing, period, right? So for example, please write me an article in this style, Colin, right, step by step period. Right? Write it in the tone of colon, New York Times period. Okay, there’s no I’m telling you, the less words you use, the better. So all you need to do to be a prompt engineer is whatever the hell you’re trying to do is step back from that thing and think of what are all of these factors that are involved if I’m trying to make an image, what’s all the factors involved in making an amazing image, the style of that image, right, the lighting of that image, the crispness and quality of that image and literally do not worry Alright, so chat GPT follow that format when you’re using image based stuff. You don’t even need to use this style, Colin literally. If you want to make something amazing on my journey, you will get the absolute best result possible by just any me Put that you want to put into the style into the content into whatever, put whatever you want the subject to be first, right, like Dragon comma, purple comma, you know, cartoon style, comma, and just hit enter, and you will get an absolutely amazing output. And it’s just so funny because I tested this more than you can understand. And this is where I think a lot of people are gonna be like, Oh, that’s, so just go test it. Okay, like I would go on there. The cool thing about mid journey is you can see reams and reams of all these things that people are doing. I would go, people would make these long paragraphs, and they would be using these formulaic things that I’ve seen passed around the web and all this, like, I would copy them, right. And I would read it, you know, repost them, and then I would just boil it all down and simple, just, and I’d redo it. And I’d get as good if not better results. And they were getting crazy prompt engineers with their, you know, crackerjack degrees that they’re getting on the web. So you now are a prompt engineer. Congratulations. It really is that damn simple. Now, if you’re building apps, there’s more stuff to it. You know, like, yes, you can put

41:09

don’t go into that. We don’t really don’t have time for that. Yeah. So we have, we’ve got a couple more minutes left.

41:16

I have to get the prediction. So prediction. So what do you do 10 years from now, five years from now? They’re not going to look too deep into the future? Because what the hell we can predict, but what’s going to happen? What is the, what’s the scene going to look like?

41:30

Yeah, I, you know, I, I have as much of an idea as you do really, and it’s, the thing is, is like, I’m not even really thinking about it in terms of like, where’s marketing tools gonna be? You know, I mean, if I had one night in particular, I would chat with GPT. And I was trying to unlock that how to write a good article, or, you know, I was, I was trying to truly understand how to get it to, to program itself to build something that is the next capability, I was trying to specifically develop a multi character, multitask sort of engine, right? That could be running AI cop capabilities for multiple companies, right. And I researched this stuff. And guess what, nobody ever published anything on it, because everybody is just saying how to make a million dollars, which at TBT, and having no substance. So finally, I just came to the realization like, why am I trying to research this stuff, when I’ve got this tool right in front of me, and I just started really kind of going deep. And I, I started recognizing with the real intelligence of this thing, which isn’t just pulling information and spitting information out, right, it’s having the capability to figure things out. And I was up late at night, just saying, like, literally, I would say, alright, we’re creating three characters. And I would, I would, you know, map out those characters and give them different things, right. And I would, and I would say, you know, whenever I put in an answer to something, I’m going to enter it as character 001. And you’re going to reply as that character. But then at any given moment, I want you to only break character when I want to stop and train you. And so I’m like, how do I do this? How do I achieve this, this is where I’m trying to go, this is what I’m reading, this is what I’m understanding. And I got into this dialogue. And it was like, it really was to the point where we were figuring it out together, and I’m just like, holy crap. Nobody had ever stopped programming GPT to do the kinds of things that I was doing. And so Chad GPT was coming back to me and giving me this well, why don’t we do this, or we could try doing it like this. Or it literally gave me the idea of whenever you want me to break character, what I want you to do is I want you to give me a code word, and then I’m going to break character and then you know, when you want to go back into that, you know, and it’s just like we went this back was sort of like a safe

44:08

The word is exactly what it is. It’s a safe word. 100 What was safe mine was a unicorn mine was a unicorn, right? Oh, nice. Yes, I can. If I did it again, I do want even more obscure because that could actually be a word that would be used but what happened was we were co creating this thing. And I reached a point where it couldn’t it couldn’t handle what we were doing, like it just kept breaking. So I would, you know, say I give the safe word we’d get into discussion. And it literally had a moment where I recognized the fact that it was not yet capable enough to handle that. Saying, sorry, I know that we discussed this, but I’m not yet ready. You know, kind of and I’m just like, talking about being sentient. So here’s just the reality of it coming, right? And everybody’s gonna say these things like, like, you know, like, hey, you know, AI will never have emotion. First of all, is that a good thing or a bad thing? Right? Second of all, if AI wants to have emotion, you better damn well believe it, because there isn’t anything special about emotion. All it is, is just a bunch of triggered factors that are going on. And it’s just another algorithm. So if AI wants to have emotion, AI will have emotion. But it’s very well, the AI might recognize that that’s its largest advantage and just opt to not have it. So where’s it going? I don’t know. I’ve got two young kids, Igor, you know, so let’s just hope it goes in the right direction. But all I know is set all that stuff aside, right now you’ve got a business to build. Look at this thing pragmatically, don’t listen to the hype, don’t listen to the BS, find the best use case and put it to work. And don’t stop because this isn’t going anywhere.

46:01

Yeah, I think AI is here to stay. And it’s going to revolutionize our life as we know it, not just in business, but in lots of different areas where I actually look forward to seeing what it can do in medicine and treating things like, you know, there’s like we’ve been on this planet for 2000 years. And we’re still not able to treat something as simple as back pain. You know, I’ve been suffering from back pain for years, over a decade now. And there’s still no one clear cut solution. Surgeons won’t touch you unless you can walk. There’s no pills for this. There’s no shots for this. There’s just painkillers, and you know, and some lame advice, like go get a massage or something. So I really look forward to seeing what we can do in the lab and with cars with, you know, transferred logistics. And I’m excited to see what the corporations will do with it, because that’s where it’s going to really revolutionize so thank you for this Fireside Chat. It was really interesting to get your perspective on it. Because most people who offer their perspective on AI are usually not the people who like to play with it, and make money with it for as long as you’ve had. So I appreciate it. If people want to know more about what you do. Where can they find out more about you?

47:23

Yeah, our website botbuilders.com where you can always get a good Crash Course by going to botwebinar.com.

47:31

Alright, so that’s botwebinar.com or botbuilders.com If you want to learn more about what Matt’s got going on, and until next time, we’ll chat. Have a good day. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.