The Ultimate Niche Selection Guide

Welcome back to the list building lifestyle show. I’m your host, Igor Kheifets. And today we’re going to be talking about one of the most crucial aspects of affiliate marketing and list building niche selection. If you’re just starting out, or if you’re struggling to make money in your current niche, then this episode is for you. Choosing the right niche is one of the most important steps in building a successful online business. But with so many options out there, it can be challenging to figure out where to start. So in this episode, I’ll guide you through the process of selecting the best niches where the money is, we’ll talk about the key factors such as profitability, competition, and market trends. I’ll also share some examples on how to find profitable niches. Because as you know, the niche you choose can really make or break your success. Well before that, as you may have already noticed, this podcast intro was recorded using an artificial intelligence voice. And it’s gotten a lot more sophisticated than before. I know it’s not quite the same as my voice yet. But hey, we’re getting close, right? Man technology is pretty cool. But it makes you wonder what things will look like in the near future. If you have any feedback, or an opinion to share in this regard, let me know by heading to AI Gore dot top slash voice, I do read all of it. Now, if you’re interested in the conversation about the future of artificial intelligence, I invite you to listen to the last episode we did with mathletes. It was a great one. But if you’re an affiliate marketer or list builder who is still in search of the perfect niche, then tune in and enjoy today’s episode.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. To get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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There’s only a handful of markets that I would call evergreen markets like you can go and jump on a trend. But in terms of making money consistently, you’re always looking at a set of evergreen markets. And these markets are losing weight, staying healthy in some way shape or form building muscle business to business market, business opportunity market where you’re like helping people make money.

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Personal Development is also an evergreen market, I’d say all kinds of health issues that’s always going to be there. So the way you would the way you would look at it, the way you would make a decision is not just

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not just by what’s hot right now. But will it be hot tomorrow because a lot of people banked on the crypto market, for example. And they’ve been and they’ve been kind of developing stuff in that market and really building a presence in that market only for the FTX thing to happen. And for a lot of people to lose faith in the crypto market, you know, so I’ve seen these trends come and go plenty of them. The next one, the next one that I think is coming is AI. But this one, I really think it’s going to stay here because it seems to be this is how I know it will actually stay because it seems to be going into the fiber of all the other markets. It’s something that is not a market in and of itself, but rather it penetrates every niche in some way, shape or form. So that’s why I think it’s actually going to stick.

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So there’s also the e-commerce space of course, if you want to sell physical goods with its own set of challenges, but you know, if you were to ask me, you’re really only looking at health, wealth, or relationships. That’s really the three big areas where you want to focus on at least as a beginner because you won’t have to wonder whether that market works or not. You won’t have to wonder whether you’ve made or whether you chose a bad market like if you’re if you went into woodworking because you like woodworking.

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You really don’t know if you chose a great market. You really have no data, not much of it anyway. But if you go to something like health where you’ve got a million different products, you know, it’s a great market, because there’s a million different products, like, a lot of times people look at a market or niche, and they’re like, well, it seems to be very competitive, or it seems to be saturated, or it seems to be.

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There’s a lot of people in it. But if there’s a lot of people in it, it’s because there’s a lot of money in this. And there’s a big interest in it as well. So that’s how you would look at things, right, you don’t look for the tiniest little thing with the fewest competitors, you’re actually going to be looking at a really active marketplace with lots of different competitors. So there are specifics as to how you make a decision. Because once you’ve selected the niche, you may discover that within it, there’s like a million different products. So you also need to have a set of

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criteria or a checklist that allows you to make a decision about which product to promote. And that’s how I always strive to set up my operations. It’s to always have a checklist as to how I can make a decision about whatever, whatever it is that I’m dealing with right now. Right? For example, if I’m choosing a product to promote for I don’t know, for next week, next week’s promo, does it really check all the boxes for me? Is the profit margin. And big enough? Is the conversion rate there? Is the market segment big enough? Is there a recurring element?

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Are there upsells? Is there a software element which will make it easier to sell, and it’ll make it more appealing? I think that’s one thing that sets apart somebody who’s really experienced in some industry, and someone who isn’t an experienced person and professional will always come in and they’ll have a checklist of things they’re looking for, in order to make decisions about the project. Nothing in the niche selection checklist is the market emotional? Am I dealing with an emotional consumer? And the reason I want to get an emotional consumer or in front of an emotional consumer is very simple. You see, and I learned this the hard way when I was doing

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sales on the phone. As soon as somebody gets super rational, and super, I guess, when they’re shopping for a commodity, okay. They, all of a sudden, want to spend the least amount of money with the least amount of effort. Right? And there, they’re not really

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they’re not really responsive. As a consumer, they’re really practical as a consumer. So they’re going for one particular thing. And if it doesn’t match the criteria, exactly. And within that exact budget, this is like a game over. But you know, when I promote something, I like to promote something with emotional value to an emotional consumer. For example, the golfer’s golf is a weird game. I honestly don’t get it.

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I don’t I’m not passionate about it. And I don’t see myself playing it at least anytime in the near future. However, whoever plays golf, they are crazy. They’re crazy about golf. I guess in the same way that I’m crazy about football, right?

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Because I’m a bit crazy about football. So I’ll spend untold amounts of money on a jersey, right for my favorite player, while a golfer will not but a golfer will spend $1,000 in the set of clubs. So the goal for my purchase will seem irrational. To me, the golfer’s purchase will seem irrational. But the point being is that whoever markets for the golfer is in luck, they are in a really advantageous position. Because they’re marketing to an irrational consumer who is buying the thing for non-practical reasons because the reason that golfer is buying a set of $1,000 golf clubs is because he wants to beat or she wants to beat

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their friend that they’ve they’re playing every week, and they want to get every possible advantage because they’re looking for that sweet feeling of you know, triumph over their you know golfing buddy

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and that is simply smart on the account of the marketer or whoever’s promoting because you really want to set the game up in your favor.

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You really shouldn’t be playing games that aren’t stacked up in your favor. That’s why we’re building a list because having a list

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sets the game up in our favor, because there’s plenty of reasons or plenty of things that are going to get in the way of our success. So we are obligated to set up the game to stack the favorite to stack the odds in our favor by getting every possible advantage. So this is why, you know, you could be doing a great job, you could be running an incredible marketing campaign, but you’re running into a non-responsive market or to a market that used to be responsive and is no longer responsive example, I was at a friend’s house yesterday, and they’re a real estate agent. Now real estate agents are struggling right. Now. Why is that? Well, because the interest rate is really high, and there’s no borrowing power. And if there’s no borrowing power, people aren’t buying. And if people aren’t, like getting easy money from the government to buy houses, guess who’s struggling? You know, it’s the real estate agents. And so, you know, that’s, that’s an example of a market. That’s a great market, like if you’re a real estate professional, but that market now is really, really difficult. So even if you’ve got an insane marketing campaign, just because your consumer, your target market can borrow easy money, your job of closing a sale is very, very hard compared to a year ago, when the borrowing was easy. And so you could close sales without even lifting your finger. The money almost floats upstream that way, but then it doesn’t, right. So if I were you, I would always be looking for markets, where money continues to flow upstream as much as possible. So this way, you put in the least amount of effort to create big outcomes. Now, that doesn’t mean you’re not going to work for it. But what I’m saying is, you could be putting the same 2345 10 hours to build a campaign, but you’re going to be making 10x compared to if you were to put the same amount of hours into a different market altogether.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic. Go to www.igorsbook.com now to claim your free package.