The Ultimate Niche Selection Guide

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Choosing the right niche is one of the most important steps in building a successful online business. But with so many options, it can be challenging to figure out where to start. If you’re just starting, or if you’re struggling to make money in your current niche, then this episode is for you. So tune in and get your hands on the ultimate niche selection guide. 

[00:00] In this episode, Igor guides the listeners through the best money-making niches and discusses key factors such as profitability, competition, and market trends. 

[00:55] Do You Like Igor’s AI-Generated Voice?

[02:39] Evergreen Markets:

  • There’s only a handful of markets that I call evergreen markets like you can go and jump on a trend.
  • These markets are losing weight, staying healthy in some way, or from building muscle business to business market, and business opportunity market where you’re helping people make money.
  • Personal Development is also an evergreen market, and all kinds of health issues are always going to be there. 

[03:52] The Future of A.I.:

  • It’s going to stay here because this is how I know it will stay because it seems to be going into the fiber of all the other markets.
  • It’s something that is not a market in and of itself, but rather it penetrates every niche in some way, shape, or form. So that’s why it’s going to stick. 

[04:20] The Top 3 Markets:

  • You’re only looking at health, wealth, or relationships.
  • Those are the three big areas where you want to focus on at least as a beginner because you won’t have to wonder whether that market works or not.
  • You know it’s a great market because there are a million different products.
  • There are a lot of people in it. But if there are a lot of people in it, it’s because there’s a lot of money in this. And there’s a big interest in it as well. 

[07:15] The Emotional Consumer:

  • The reason I want to get an emotional consumer or in front of an emotional consumer is very simple.
  • As soon as somebody gets super-rational when they’re shopping for a commodity, they  want to spend the least amount of money with the least amount of effort. As a consumer, they’re really practical.
  • I like to promote something with emotional value to an emotional consumer, for example, it’s the golfers.
  • Whoever markets for the golfer is in luck, they are in an advantageous position. Because they’re marketing to an irrational consumer who is buying the thing for non-practical reasons.

[09:56] Why Should You Build A List?

  • A list sets the game up in our favor because there are plenty of reasons or plenty of things that are going to get in the way of our success.
  • So we are obligated to set up the game to stack the odds in our favor by getting every possible advantage.

[11:34] Niche Selection Guide:

  • I would always be looking for markets where money continues to flow upstream as much as possible.
  • So this way, you put in the least amount of effort to create big outcomes. Now, that doesn’t mean you’re not going to work for it.
  • But what I’m saying is, you could be putting the same hours to build a campaign, but you’re going to be making 10x compared to if you were to put the same amount of hours into a different market altogether. 

[09:00] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.