Regular Webinars Vs Evergreen Webinars

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. Today’s episode is all about webinars, specifically, the difference between regular webinars and evergreen webinars in case it’s the first time you hear of evergreen webinars, these are automated webinars that are available to prospects every 15 minutes or so this differs from regular webinars, which are usually scheduled for a specific date and time. And as someone who uses both types of webinars in my marketing, today, I’ll be revealing to you the unique perks of each type as well as sharing with you when it’s best to use each kind according to my experience with them. Because as you can imagine, both can be extremely powerful tools, if used correctly. Now, before I leave you with the rest of the episode, I wanted to take a second to thank those of you who left their feedback about this artificial intelligence voice reading this intro to you. I’m glad you’re liking it as much as I am, especially since this latest update. For those of you who haven’t yet, you’re welcome to submit your feedback on this voice at Igor dot top slash voice. Now let’s dive into today’s episode.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle

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Whether it happens on a specific date versus one that happens every 15 minutes or basically runs throughout the day. So they serve different purposes. That’s how you need to look at them. Like there’s so a lot of times people get really confused about this. But the way you really want to think about it is kind of like thinking about having you know, thinking about what’s better. Is it a Lamborghini? Is it a Honda Civic? Is it a Ford f150 pickup truck? Well, you can’t really answer this question. Because if you’re on the racetrack, Lamborghini is probably the better option. If you’re commuting to work every day and you want to save on gas and you want to have a low maintenance vehicle, Honda Civic sounds like a good deal. And if you’re working construction, or if you want to, you know, tow a jet ski, then the F 150. Probably a better the better of the three. So they all serve their own purposes, right. But there will vehicles but they will serve their own purposes for one way or another in the same way webinars and webinar flavors or webinar options, they follow the same exact pattern where a webinar that happens on an on a certain date and time is better when you’re actually doing like a an event of some kind, when you want to build up to it when you want to get people excited, you want to get people to attend, we want to interact with them, etc. A webinar that runs every 15 minutes is something that you want to create for a setup where you don’t have the opportunity to do a proper event all the time. So to give an example, if I’m doing a webinar with you guys, I’m probably going to set something up that takes place on a Thursday at 2pm. You’ve seen me do these many times. And I’ll be talking about this event and probably going to have a guest speaker of some kind, we’re going to really like make you excited about it, talk about it and see here’s what you’re gonna discover blah, blah. Now, if however, I’m running paid ads somewhere, let’s say the elite affiliate per webinar, when I’m running paid ads to it. I don’t have the ability to do it. Like every day, like I can be running an ad and then doing a webinar at 8pm every single day. That’s just that’s worse than having a job. Trust me. Even if it pays well. It’s still worse than having a job. So you want to basically say okay, well, I can’t be doing a webinar every day at 8pm. So I might as well build it in a way that runs every 15 minutes and whoever’s you know signing up to attend they will be able to watch it right away. Another consideration is like I got a friend who launched this business, an info business in the real estate space, where he teaches people how to buy a cottage. He’s radian. He teaches people how to buy a cottage and how to make that cottage pay for itself or something like that. So basically kind of like a rental property, but then ends up giving up your ability to have a cottage but at the same time, kind of paid for, right? He’s been having some really good success in the last, since it started the year, I think he made close to $800,000 in revenue, which is great. But his model is he runs ads, and he does the webinar every time at the same time, like every week on Thursday at like 8pm or something he’ll be doing a webinar. Now, to me, that’s less exciting. Let’s put it this way. Yeah, it’s not a big deal to do a webinar once a week. But when you’re doing the same webinar once a week, every week, for a year, at the same time, on the same day, I find it to be a big drag. I just don’t, I just don’t like it. I would much rather especially if it’s the exact same webinar, I would much rather at least automate that part. You know, if I’m doing the exact same thing every time, then I’m the very least I’m gonna automate that. But yeah, the purpose of the different uses of these webinars is you will probably use the Evergreen one with paid ads or in campaigns where you don’t control the traffic flow. And you can’t predict exactly when you need to be hosting another webinar. However, I’ll tell you also, that there’s a company it’s called knowledge source, and their main guy, Dan, he basically swears by automated, like these every 15 minutes webinars, I’ve had this conversation with him several times I told him, you know, what’s like when you run promotion, so he’s like, we only run it to an evergreen webinar. We never run it to like any event, he says, because, you know, we can’t get people to show up. Like that’s their problem. They can’t get people to show up to an event. And so they prefer to have people be able to sort of stream it instead. And they know that for their list. That’s what’s working best. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.