Should You Mail On Holidays?

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. One key mistake I see people with email lists make and probably also in general businesses tend to make is they refuse to email their list on holidays. And I spent the next five minutes on this episode, explaining exactly why this huge mistake is going to cost you tons and tons of money. Listen to this episode to see and understand why you should be mailing more on holidays, on the weekends, and any chance you get, because everyone else will not be mailing and that will be to your advantage.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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If you’ve got a winning product or service, if you’ve got an offer you truly stand behind, then you should be marketing harder on the holidays, you should be running a special offer to your list on Halloween on Thanksgiving on you know, we ran one in the summer, you know, I called it the summer freedom special. It was around the Fourth of July, like you’ll probably see me mail something on Christmas, you’ll see me do something on Black Friday, maybe a bundle offer or something like that. I don’t know. But you’ll see me do something because you know, if everyone else is ramping up their marketing, why should I not? It’s kind of like saying there’s no way I can win. So I might as well not try. But you know, I’m like well, if they’re ramping up, I’ll ramp up like and if I know, by the way that many of my potential competitors will not meal it’s another reason for me to feel like I’m cool with other people thinking that they shouldn’t be mailing I’ll mail you know, all mail easy. I was speaking to a potential JV partner and she was telling me how you know, she wants to promote the farming program. But she doesn’t like to mail on holidays. So she wants to schedule it in January. So preferably late January after the holidays. Well, what she doesn’t realize is that people don’t stop living or dreaming or wanting or solving problems throughout the holidays. Yeah, they get it, they spend money on gifts and other things. But it doesn’t mean they stop, it doesn’t mean that you need to disappear all of a sudden and move, you know, into the shadows and take a step back. So you know, leaving room for other people to market to them. You know what I mean? Like it’s just such a bad, bad, bad mentality. So you should continue marketing at the same pace. But if not, then ramp it up, do more special offers and put together some special packages. Everybody loves a deal. This is something people don’t realize. So you know, if it’s an affiliate product, offer some kind of unique bonus as part of the deal. If it’s your product or service, you know, put together a better deal than your standard deal. Because there’s many people on your list who saw your standard deal. And they said maybe later, maybe not right now it looks kind of okay, but I’m not sure if it’s for me, you know, maybe the price is a bit too high. Maybe I’ll buy it next month when I have more money, you know, stuff like that. So you come back on Black Friday, and you’re like, well, 50% off, you’re gonna see people jump off that fence because it’s hard to pass on a great deal. If you’re passionate about anything, any kind of product or service. Like I’m passionate about my gadgets, obviously, like I experienced genuine satisfaction about new gadgets. And again, we’re not saying this in the form of preying on people, you know, they’re still thinking about losing weight, let’s sell them weight loss stuff. No, but it’s like we tend to buy things that are top of mind, right? So I’ll give an example. Yesterday I was barbecuing steaks for the first time in my life. The meat was sticking to the grill in spite of me smearing oil over it before I started. So today I’m googling how to make the meat not stick to the grill. You know, what the secret to cooking the perfect steak is. So I’m assuming in the next two weeks, I’m going to be buying a thermometer that tells me whether my steak is ready or not and sends the message to my phone what it is I’m going to be probably buying some kind of a spray oil or something that’s going to prevent the meat sticking to the grill. Right so it’s top of mine awareness that leads us to purchase so if somebody is thinking about oh, man, I really gained some weight this year. I really need to lose that weight. You better be mailing them that week with something that has to do with losing weight quickly without becoming a trial. Blown superstar, you know what I mean? It’s just to human nature that’s the way we work as humans. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with lists building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package