3 Things I Learned From Publishing My First Book

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Publishing a book is your direct ticket to establishing true impact. Tune in to learn how Igor published his first book, gained a new set of audience, and leveraged it towards building his list-building empire.

[00:00] In the episode, Igor discusses his struggles, inspirations, and lessons learned from writing and publishing his first book. Igor also offers his best advice on how to write a book efficiently and enlists the top mistakes to avoid when publishing a book.

Why should every creator write a book?

[04:24] Why did Igor choose to write a book on email marketing?

  • The first reason being is that email changed my life. I made pretty much all my money using email marketing, and I still do to this day.

  • The other reason is very simple. Well, the book is just a very good way to spread an idea. Because you can put up a YouTube video or you can run a podcast, and that’s great. But when you put an idea into a book, people look at it differently. People take it seriously, and then as a result, of course, they take you seriously.

[06:02] Igor gives a sneak peek into his early hustling days:

  • I was born in Ukraine, and throughout my life, my family went mostly through just downs, financial downs, all the time. And so I’ve used the Internet to become prosperous, to make money, to become wealthy, to help my friends become wealthy, and to improve the lives of the people around me.

  • I started out as one of the ways to spread this message. I chose to blog, and I blogged for eight months nonstop.

  • Every single day I wrote at least 700 to 1000 words. An average book is about 32,000 words. So if you multiply 1000 by 30 days, by eight months, I wrote eight books or so.

  • I made a few sales with some affiliate marketing, but my message wasn’t heard, and my ideas did not spread. So eventually, at some point, I started putting my ideas into paid products on websites like Clickbank and other websites where you could sell information products.

[07:29] Why did Igor aspire to be an author?

  • All throughout the years, there was one media which I personally always admired, and people who kind of participated, that media were always on the pedestal.

  • For me personally, it was books. So when I think of authors, I think of people like Tim Ferris and Tony Robbins and Brian Tracy and a bunch of people who are recognizable and are considered to be gurus or authorities in their space.

  • I think a very good thing to remember is that none of the authors that you now admire and respect and want to be more like have started out as authorities. Most of them became authorities as a result of publishing their books.

[08:34] Asking for permission leads to failure:

  • Asking for permission or waiting for permission to write a book or publish any kind of content.

  • I think it’s one of the most common reasons for failure, especially online, where we want to become thought leaders and just in general leaders of a tribe and we just wait for something to happen.

  • I’ve had three and a half years’ worth of failures where I think I became an expert at my craft as a result of just trying everything that does not work.

[10:14] Best-selling books are the best-marketed books:

  • Bestselling books are the best-sold books, best-marketed books, and people know about them. They don’t necessarily have to be the best-written books.

  • Pretty much everybody who wants to be an author is familiar with Robert Kiyosaki and has just enormous success. Well, in his book, he tells the story of how he self-published it because he got rejected by 24 different publishers and that when he self-published it, it wasn’t a best seller. However, his book was picked up by an MLM organization, and it just spread throughout the organization. And as a result, somehow it ends up on Oprah’s desk. He goes on Oprah. They talk about the book. The lights go off, the camera shuts down. She turns to Robert and says, you’re welcome, I just sold a million copies of your book.

  • So here’s this great book that changed many, many lives, my own including. And the whole process of becoming a best-seller had a lot to do with the way it was sold and promoted, rather than with it being a good book because publishers couldn’t recognize it.

[13:32] How did Igor choose the niche for his book?

  • I have a huge advantage over most authors because I had a market going in. So I was profitable with my business way before I decided to write a book.

  • I know who my market is because I’ve been in this business of helping people make money online, helping people build email lists, helping people promote their online businesses, services, information, products, etc.

  • I knew exactly what I wanted to say. I knew exactly who I was talking to, and I knew exactly how to deliver the message because I had many, many years of experience delivering that message to different crowds.

  • Sit down and come up with your ideal customer avatar, and then pretend you’re talking to them on the phone.

  • If you pretend that’s what you’re doing, but only in writing, or you can just record yourself, do it, and then just transcribe it, that’s like 80% of your book.

[16:38] The time Igor got scammed:

  • I just decided to hire someone who will get it out of me, and then they would sort of put it in the book.

  • This person came and recommended it, and they said, I got this system. We will figure out the outline of your book first, and we do the ten interviews for ten chapters. Then when we’re done, I’m going to take it to my editor. They’re going to polish it up. We’re going to come up with an E-cover or a cover and we’re going to publish it through Amazon’s self-publishing platform.

  • So I pay this guy ten grand, and it takes them eight months to conduct all the interviews with me.

  • Then they come back two weeks later giving me literally, word for word, the transcript of what we’ve talked about in the interviews. No editing, no structure, nothing. Just literally just me blabbing for 10 hours on paper. I was so frustrated with them, I just cut that relationship immediately.

[17:55] Writing a book vs. a guide:

  • And then I said, you know what? I’m going to write that book myself. I commit to writing 1000 words a day. I really wanted to get that book out, and I do. I write 33,000 words, and this becomes this comprehensive guide, a how-to guide on how to start and grow your email marketing business promoting either your own or other people’s products. So I’m really proud of this piece.

  • The only thing that I didn’t consider is that it kind of turned out to be this guide, this technical guide, rather than a book.

  • I realized that all the great books started me out on a journey and a relationship with authors. They usually just rolled around one big idea, and then it was sprinkled with maybe three to five other ideas in the book. But there was never a very specific way to do this, don’t do that implementation stuff in those books, because that’s not really entertaining.

  • So what I do is I turn this piece that I wrote for so long into a product, into, like, a product I sell to, like, a premium report, and I just sell it.

[19:43] The concept of committing to a deadline:

  • I’m still unsatisfied with what it is, meaning that I feel it could be richer, it could be bigger, it could be more entertaining, and it could be more educational at the same time. But I had to commit to a deadline.

  • If you don’t set a deadline, nothing gets done.

[20:06] Don’t wait until you can’t create the perfect version:

  • People like Bill Gates proved that you can be famous and make a lot of money even if your product sucks. Because we had to endure a good decade and a half of crappy Windows operating systems before it became anything decent and worthy of use.

 [21:28] The List Building Lifestyle:

  • The podcast is The List Building Lifestyle Show and it was created a couple of years before the release of the book.

  • Originally the podcast wasn’t created to get new customers, but rather to communicate with existing customers because we already had a large customer base.

  • What we’ve noticed is that the people that we do best with the people who are like the best customers, buy the most, behave well, and enjoy our products are typically podcast listeners and that’s why it was originally created.

  • Listen to more episodes at www.listbuildinglifestyleshow.com.

[23:26] Dealing with imposter syndrome:

  • If you’re dealing with imposter syndrome, the bad news is that it never goes away.

  • The good part is it’s the kind of thing that is just an illusion in our perception of the way the world works and the way people are. But the reality is, if you hit publish, even if you’ve got a crappy book, there’s going to be a whole bunch of people who are going to love it.

  • It’s about you making an impact on someone else who is waiting to read your book.

[24:34] Igor’s book on e-mail marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.