Ex-Wall Street Whiz Kid Quits His Job To Become An Affiliate Marketer With Jacob Caris

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Are you miserable at your job? Do you desperately look for opportunities to quit your stable job? Listen to this episode to find out how Jacob Caris found immense success after quitting his Wall Street job.

Guest: Mr. Jacob Caris is an Ex-Wall Street whiz who made over $100,000 in affiliate commissions in a single day. He has been honored with multiple awards in the affiliate marketing and info-marketing industry.

[00:51] The podcast explores how Jacob Caris earned over $100,000 in commissions and transformed his life through affiliate marketing after quitting his job at Wall Street. 

Why did Jacob Caris quit Wall Street to become an Affiliate Marketer?

[03:00] Jacob shares his journey to becoming an affiliate marketer:

  • I’m not American, I’m from Australia. And I did the same kind of work in Australia. And then the opportunity presented itself to move over to New York for a couple of years. I was about halfway through my second year over there, and I could have stayed longer, but my family and my dad had some health issues, and I wanted to come back for that reason.

  • Moving from the finance game in New York to the finance game in Australia is like the equivalent of going from playing in the major leagues to playing baseball in the local park, kind of equivalent in terms of deals and size and dollars. So that wasn’t particularly appealing, making that huge kind of step back.

  • And the other thing, man, was I was absolutely shot. I was in my mid to late 20s during the 80 hours plus weeks in New York.

[04:08] The hustle culture is not sustainable:

  • When I go on Instagram or wherever, there’s all of this hustle culture that people yap about, and I can almost confirm that none of them are doing the hours that they claim.

  • I actually did it constantly for months on end, and it is simply not sustainable. You will put yourself in the ground and actually end up getting really sick. And so I looked at it and I’m like, is this what I want to do for the rest of my life?

[06:15]  Why did Jacob choose affiliate marketing as his hustle?

  • The affiliate marketing thing, when I saw it, it was like, right time, right place, and it just clicked.

  • If I can just focus on the front end, I don’t have to worry about the back-end delivery, all that kind of stuff.

  • I figured out over the years that the things you don’t do that you regret, are not necessarily the things that you do. Even if you do them and they turn out to be a mistake, I’d rather kind of have a stab at it. 

[07:19] What’s the ideal time to quit your job?

  • I started the affiliate stuff in early 2017 and ended up quitting my job in September 2018.

  • The affiliate marketing had gotten up to about ten grand a month at that point, so it was making money, but I think it was probably about what I was earning in my job once I was back in Australia. So it was kind of on par.

  • I actually wanted to wait even longer. I’m a bit risk-averse in some ways. I think as soon as I see some people who like to have their first ten grand months, and they’re like, I’m out, it might be a bit soon, but I actually wanted to wait.

  • The typical answer is, like, when you’ve got six months of savings or you’re at X income level. And I think they’re important. But I think the main thing that when I look back, it’s, how confident are you that you can repeat the results? 

[09:15] The key to success in affiliate marketing: 

  • A lot of people don’t quite get for some reason, that it really doesn’t matter, the platform or the media, or whether you put it on a website or whether you put it on a Google Doc.
  • What matters is the principles, the persuasion principles, the psychology, the sales, and the marketing.

  • The thing I would say is commonality (among successful affiliate marketers) is that well, two things. First of all, they all have a list. Even the ones who say don’t build a list, still have a list because it’s how they manage their contacts, really. And the other part is they will make offers. They all make lots and lots of offers unapologetically to lots of people every single day.

[12:33] The day Jacob Caris generated $100,000 in commissions: 

  • That was for Mastermind.com with Russell and Tony and Dean. I was at Funnel hacking live in early 2019 and they announced it.

  • I was like, you bring those three guys into a room with their audiences and their experience that it’s going to be ridiculously big.

  • I’ve got 50 YouTube subscribers. I’ve got a 3000-person Facebook group. It’s not a lot. I’ve done more about how you monetize small audiences and big audiences, but it was even smaller back then and even fewer people knew me back then than they do now.

  • I was like, how can I possibly punch with these big players who are going to have huge budgets, they’re going to have huge teams behind them running their campaigns and all I could figure out was I need to start sooner because a lot of the affiliates that you compete against in those types of launches, they’re not affiliates, they’re big personal brands and they just jump on as an affiliate for that launch.

  • So what I did was about a week to ten days before we actually got our affiliate links, I started running ads and started a bit of an organic push as well from the small audience that I did have on Facebook over to ManyChat to get people to register for information about this thing that was coming with Dean and Tony and Russell. And it was really basic. All I did was leverage a kind of curiosity around the fact that these three industry titans are coming together.

  • It’s easier for me to use that for this short, hard, and fast launch than trying to build an email list where you know, my opens aren’t going to be anywhere near as good. It’s going to be longer form content, whereas the messenger bot could just be short, punchy, here’s the link, get right into their phone, and people check their messages.

  • My logic was to get as many emails registered as soon as possible and that’s going to be my best shot. I started kind of hedging the investment 50-50 with just direct registration, essentially, and just pushing really hard. I can’t remember where I ended up on the opt-in list, but I think I ended up getting about 7000 people to register for the live event.

  • I think I ended up spending maybe 25 grand on ads. So a little bit, a little bit the, in the hole to begin with without having anything come back because it’s a live event. You’re waiting for the pitch.

  • Then Dean went live after the whole thing and wrapped up in the affiliate group, and he’s like, look, don’t stress. It’s gone insanely well. So well that we broke the carts and the classic, the launch is so big, we’ve broken the Internet type thing.

  • I’m hitting refresh, and it’s like, ten grand, 20 grand, 30 grand. They’re uploading all the transactions manually. 40 grand, 50 grand, 60 grand, and it got all the way up to, like, 120, and it was just like, Holy crap, this is insane. And then, yeah, a few more came in, kind of through the tail end. I think I ended up losing, like, ten grand in people moving over to other people to get bonuses.

[30:30] The Dan Kennedy Mantra:

  • I think the other thing you said in terms of fitting the marketing to who you really are, you can’t show up every day and create content like I’ve built my business around. If it’s fabricated, it just has to be your voice and what you’ve done and what you’re doing.

  • Otherwise, it’s too hard to get into character and then write it like it’s not going to happen. And I kept rolling with that and took it one step further because everything I achieved in my life before the Internet marketing game was purely off the back of hard work.

  • And again, terrible marketing message, but I’ve used it over and over and over again. I’ve said, I’ve just played the opposite card and I’ve gone, which is a Dan Kennedy Mantra.

  • “Do the opposite of what everyone else is saying.”

  • It’s actually worked really well, is being frank with people and being like, look, this shit is really hard and it takes a lot of work and it’s going to kick your ass. So if you’re not prepared for that, we probably shouldn’t dance today.

[32:00] The comment that poisoned Igor’s life: 

  • Some people can sleep well at night saying things that aren’t necessarily true just to get the sale. They don’t lose sleep over it.

  • I’ve always envied those people, because my mind and my heart, at many different points in my life, actually get in the way, even when they’re not supposed to. Even if I do everything right, I still have a lot of guilt and shame, I guess, from childhood, from a Jewish upbringing, and it kind of poisons my well-being sometimes.

  • There was this one guy, who wanted to join my solo ads program, and it was an 8k program, but he had no money, and he gave me this sob story about he’s getting married soon and this and that, and recently lost his job and blah, blah, blah. So I was like, okay, give me $500, and I’ll give you extra to the program with no personal coaching, but still the same program, all my templates, script, etcetera.

  • This came back to haunt me four months later when this guy made a whole big deal about me scamming him, and started posting online about it on many different websites.

  • When he found a way to post on a website called Scambook that at the time had really good SEO capabilities. So one post from him, he pretty much ranked for my name for the next few years, that post alone.

  • Now, I actually ended up turning that post around by having a lot of my successful students go comment on the post. And so it became like a billboard for somebody posting a negative thing about me. And then lots and lots and lots of people go protect me.

  • But that really threw me off for about a week. I couldn’t even get to my computer. I didn’t want to touch it.

[35:12] How Jacob Caris deals with trolls and backstabbers?

  • I think honestly, I’ve moved beyond the trolls and the idiots bothering me. For the most part, you can block them and get rid of them. The ones that I found hit me the most, which I didn’t expect well, I just didn’t expect it to happen. It’s not that I didn’t expect that I would react this way, but it’s the people that you help a lot.

  • Then they turn around and change their story and almost sling shit back the other way to try and sell their new thing. That is the same market and that’s like, you idiots. If you knew what a network was worth and what we could have done together over the next five to ten years, like take your little course.

  • [Igor] I think the worst thing about being betrayed by a student or a business partner or anyone you put a lot of effort, and energy into is it changes the way you look at the world and the people. It changes the way how you communicate, and it prevents you from being open and vulnerable with people, which I think is the highest form of courage. 

[40:20] How to achieve Zen?

  • The first day I started in corporate, my boss came up to me and he said, “One piece of advice, ‘trust nobody’.”

  • That kind of stuck with me. It served me well in that industry, very well. And I’m definitely a lot more Zen and relaxed now.

  • But one of the guys I run this other program with, he’s the complete opposite, and he’s just like, everyone benefited from the doubt. Even if there are red flags.

  • (Trusting nobody) wears you down, and it probably prevents you from maybe going above and beyond for certain people in certain situations who would appreciate it because you’ve been burnt before and you’re just trying to protect your own energy. 

[42:48] Jacob shares lessons he learned over the years:

  • There are three that come to mind. One of them pertains particularly to the internet marketing space, but can also be kind of extrapolated out to really anything. 
  • Your ability to compound one win into another, and progressively make those wins bigger and bigger and bigger. And it’s something that I talked to the folks that I work with who are starting out about as soon as we start working together.
  • I did it without even realizing it, like with the ClickFunnels thing. And then with Legendary Marketer into KBB, the lessons rolled from one into the other, and the brand grew from one to the other, and the financial resources rolled from one thing into another. Then I took those and rolled them into the course that we rolled out in late 2019. And that catapulted that. And then the success from that has now impacted what I’m doing now.
  • If you take methodical and congruent action, and even if you can look one step ahead, you’ll destroy most other people.

  • If you can think one step ahead and go, what do I want to do then? And then you can reverse engineer back to get there.

  • Analyze any big name in the Internet marketing space. That’s what they’ve done really, really well. They’ve compounded one success into another in terms of social proof, in terms of financial resources, in terms of their network, in terms of their audience, in terms of their skill sets.

  • My energy is captured into an asset and it can produce benefits for months and years to come. And if you maximize the time that you build assets, the cash flow will follow as long as you’re doing reasonably correct activities.

[50:37] The three pillars of affiliate marketing: 

  • When I think about my business, I think about it in three pillars. I think about it in terms of audience and content. Content is how we build the audience. And then the third part is the offer.

[51:48] Why should you invest in your content?

  • I want to invest my energy in making our offers better and better and better in a couple of ways. One, how they delivered. Two, the content, and three, the asset that we actually use to sell it.

  • I write a daily piece of content that’s anywhere from 200 to 700 words and it can get spun, email lists, a blog, Twitter, LinkedIn, like it can end up in a lot of different places. So I get a disproportionately large return on that one piece of focused effort and then you get the compound effect of that over time.

  • The big assets that we invest in our content creation offer improvement and then the delivery side of things and refining that down and down to make it more efficient. 

[53:15] Learn more about Jacob Caris:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.