Why EVERYONE Needs An Email List

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You must’ve heard over and over again that your email list is the backbone of your business, but if you still don’t fully understand why, or if you think that’s an overstatement, tune in to learn all the reason why you absolutely need an email list even if you think you don’t.

[00:00] In this podcast episode Igor replies to the question of whether everyone needs an email list, and breaks down all the reasons why every person who wants to make money should be building an email list.

[1:43] Having an email list makes your business bulletproof:

  • An email list makes everything you want to do almost a guaranteed success.
  • You have an audience that you can send any kind of traffic to: podcast, website, affiliate link, course, offer, book, etc.
  • My email list allowed me to launch my book and make it a bestseller.
  • My email list allowed me to make my podcast rank on iTunes

[02:28] Using affiliate marketing to monetize a list:

  • The world of affiliate marketing is a great way to monetize your list.
  • It can also be very consuming, so you need to know what you’re getting into.

  • Email marketing makes your life significantly better: more family time, more freedom, all while making more money than you did in any other job you’ve had.

[03:24] Growing income through leverage:

  • You can use software to automate your email marketing, so no matter how much list grows, it will still take you the same amount of time to email them.
  • As you grow you list, your offers will be seen by a bigger audience, you will make much more sales and profit, but you will do the same amount of work.

[04:31] Everyone need email lists, without exceptions:

  • Most small business owners, with local customers think an email list won’t make a difference to their business, but even them can actually grow their business through an email list.
  • I set out to teach everyone how to build an email list because it’s a way to earn more freedom, more leverage and more money.
  • Email marketing makes the travel and freedom lifestyle accessible to everyone, not just the rich or geniuses.
  • Unless someone is mentally challenged, there is no excuse for them not to learn email marketing, because it’s very easy to learn, especially if you are determined to do it.
  • I know someone who has a disease that makes them unable to move, they type through breathing in a tube and he still managed to build a $100k/month online business.

[06:22] Building a list is not enough, you have to mail your list:

  • A huge mistake people make is that they build a list but only email them a couple of time a year.
  • Overthinking your emails is stopping you from mailing frequently
  • Email is very forgiving. Not all your emails need to be perfect.
  • Don’t hesitate to share your thoughts and philosophy with your audience, the more they get to know you, the more they will trust.
  •  Emailing frequently keeps you in the top of mind of your audience, and makes them more inclined to do business with you.
  • The more you mail, the more money you will make.

[8:43] Igor’s book on email marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.