Is Underpromising And Overdelivering Still A Good Idea?

Yo, what’s up everybody? It’s your boy Samuel Jackson. And I am here to introduce a brand new episode of the list building lifestyle show with Igor Kheifets. Now, I may not be an expert in email marketing, but one thing I didn’t know was how to over deliver and everything. And that’s exactly what today’s episode is all about. You see, when it comes to business, over delivery can be the difference between a customer who sticks around and what about giving your audience more than they expected. Here’s how you create raving fans. And that’s what we all want, right? So make sure you tune into this episode and take notes because the tips that a goal is going to give you will help you take your marketing game to the next level. And before I go, let me remind you all to mark your calendars for November 2023. Because that’s when my new movie The Marvel’s is hitting theaters. It’s going to be marvelous. But for now, let’s get back to the podcast.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 Bonus packages including my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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Over delivery means giving more than people pay for. So one of the key habits that I’ve developed when it comes to marketing, whether it’s my own products or other people’s products, because remember, I started off marketing other people’s products. But then eventually I’ve added my own set of products to the mix as well, which enhanced everything that I was doing. So you want to think of the concept of value. This is an example I always give out. Imagine you walk into a car dealership, and it’s to Yoda slash Lexus car dealership. And you’re coming in and you know how you come in into the dealership and every day is led to that final sale, right? It’s like today only but it’s going to be tomorrow. And because you came in today it’s going to be today only. So it’s like today only. We got this incredible, incredible offer on the new Camry so new Camry is usually I don’t know 20 grand. But if you get it today, you’re gonna get it for 10 but um, we’re also gonna throw in this the amazing, you know, boss stereo system, the racing skirt, the whatever, you know, some kind of a, like, luxurious Snapple leather package, you know, whatever. But then, you know, this is like a good deal, right? But then they say, and, as a bonus, if you get the Camry today, if you sign the dotted line today, or like in the next 17 seconds, we will also throw in this, you know, 1998 collectible Rolls Royce Phantom. So in other words, what’s happening here is that if you have half a brain, right, you’d be like, Wow, this is an incredible deal. And even if I don’t plan to drive the damn Camry, or the Rolls Royce, I should still get it because at the very least I’ll sell the Rolls Royce for a ton of money. And I’ll be in profit. Now when you hear me say this, the first the very first thing the impulse is to say yay, or but this is far-fetched and unrealistic. Nobody’s gonna give you know, like how can I give a Rolls Royce as a bonus to somebody who’s buying a Camry, right? Well, here’s the deal. When it comes to cars, you can’t. When it comes to a lot of these offline things you really can’t. But there are a ton of intangible items that you can throw into the mix to create this value. And so what you want to do is you want to create a feeling in a sense for your customers. Again, whether they buy through your link from someone else or from you. You want to create a feeling that their pain is 1/10 of the price they should be or in other words, you want to make them feel like they’re getting 10 times more for the price they’re paying. You want them to want to make it feel like it’s a steal. You almost want them to feel guilty for cheating you. And if you can create that, you will make a ton of sales. Okay? This whole concept of over delivering for my paying customers basically says that, look, if you’re willing to trust me with your heart and your wallet, I will make it so good for you that you’d be stupid not to say yes to me. Right? This is what the greatest marketers do this is, you know, one of the major components to be able to not only understand your market not only like, know what the market actually wants, but to also be able to put together a package that makes people go, there’s no I, there’s no way I skipped like there’s if I walk away from this deal, I’ll feel like an idiot. Okay. It’s, it’s, and it’s a skill. I’ll tell you now it is a skill, it will take a bit of time to hone, but it’s so worth it. It’s really worth it if you can put together an offer like that or if you don’t have control over the offer itself to position it that way. You will always be able to put some bread, milk and bacon on the table. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.