A Deep Dive Into YouTube With Organic Growth Expert Marissa Romero

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Are you tired of feeling stuck in your career? Do you have a burning desire to start your own business but have no idea where to start? Well, get ready to be inspired because in this episode, we have the incredible Marissa Romero sharing her journey from being a bridge engineer to becoming a successful entrepreneur and YouTube content creator. She’ll share her secrets to finding success on YouTube, her thoughts on AI-generated content, and her tips for creating contrarian content that stands out. So grab a pen and paper because this is an episode you won’t want to miss!

Guest: Marissa Romero is a successful YouTube business coach and strategist who scaled her business from $100k in debt to $750k and over 210k subscribers within two years. Her experience with burnout and becoming a mother led her to realize that delegation and structure are key to scaling a business while avoiding burnout. She has helped YouTubers collectively gain over 300k subscribers and generate over $1.5 million in revenue. Marissa’s expertise, engaging style, and ability to create a well-oiled system and team structure make her an excellent resource for anyone looking to scale their YouTube business.

[00:00] In this episode, Igor is joined by Marissa Romero to dive deep into the concept of growing an organic following through YouTube. 

[03:03] The Beginning of Marissa’s YouTube Journey:

  • I was a bridge engineer for seven years. There were aspects that made me feel like I didn’t belong there.
  • I didn’t even know entrepreneurship was for me, and I had no clue that I could be a business owner. I didn’t know that was possible.
  • I left my job and took the leap of faith because I was going to start network marketing.
  • I read the books, I went to the meetings and then shortly after that, I ended up diving online and researching how to get leads for my business. So that was kind of my first taste of entrepreneurship.

[09:35] The Importance Of Having The Confidence To Succeed:

  • Having the confidence to figure something out is an important element of becoming a successful entrepreneur.
  • The reason I’ve gotten to my success and where I am now is that I’ve made stupid decisions.

[11:11] Dabbling Into E-Commerce:

  • Going into entrepreneurship and dabbling with affiliate marketing, I took e-Commerce seriously.
  • I did Shopify drop shipping, I had a print-on-demand store, I had a baby store and a gadget store.
  • I had these stores but I wasn’t profitable. I was investing in training and mentors and things I definitely should not have spent my money on. So I sold them for this super cheap price. 

[13:28] Finding Success On YouTube:

  • YouTube had to work for me. It had to make me money. So the reason I started was that I saw other people that I had kind of known around.
  • I uploaded videos on YouTube every day. Like I just literally grabbed my phone, and my webcam and one of the two made a video uploaded. It didn’t care how it looked, didn’t care about good optimization, I just did IT.
  • I think it was around the 30-day mark of uploading, I started gaining subs, and I started getting views. And I started and I made my first commission.

[17:31] The Truth About Affiliate Marketing:

  • Affiliate marketing is great, but it’s just the gateway to creating your own product.
  • It’s not sustainable to just do affiliate marketing, you gotta create something of your own.

[19:35] Abandoning A 200k Subscriber Channel:

  • I left my original Marissa Romero channel with 212,000 subscribers to start fresh.
  • I felt like I was extremely burnt out, pigeonholed again, and my creativity was being squeezed.
  • The YouTube algorithm only wanted one or certain topics from me like making money online, the passive income from zero, and my work-from-home side hustles. And I was so done, I was just done. I could not talk about it for another moment.
  • And then the other piece of this was I wanted to serve a different type of client at another level.
  • I was ready to serve and teach the advanced things that I was learning in my business, things that no one teaches like customer service, bookkeeping, advanced funnels, webinars, and sales. 

[23:08] The Effect of A.I. On YouTube Content:

  • I think people are creating these poor-quality channels because of the whole faceless channel phenomenon.
  • Everyone talking about just creating a faceless channel and, and creating videos from scripts to upload to publish within 30 minutes.
  • If it’s used right, it’s amazing.  I think it’s a great way for YouTubers established full-time creators to leverage chatGPT, and other AI tools for help with scripting, to save time during their workflow and during optimization.

[28:57] Creating Contrarian Content:

  • If you truly have creative, original, or contrarian thoughts, you’re way more likely to stand out.
  • I feel like on our new channel, we’re making contrarian content because we’re creating content that a lot of titles don’t really exist right now.
  • When you start a channel, it’s really easy to model after a viral topic, something that’s already proven a viral image on a thumbnail, etc, and remix it on your own.
  • What we’re struggling with is we’re making this content that there are no proven titles, like the biggest title that we have to model after is only 33,000 views.

[32:49] Keyword Research For YouTube:

  • I’ll look at the virality of recent videos that have gone viral. And I will kind of remix it into my own title that I believe just based on my experience sounds good. 
  • I’ve never had a topic that has a lot of trending things, what I would do so I would do is see what comes up on the first page of YouTube.
  • The sweet spot for me would be to find the most viral video in the most recent amount of time or since the publishing date.
  • I would probably model after that title, the one that popped up first, because it’s proven.
  • You use that same title and make my own video with my own key points and my own intro, so it’s just the title is the same but the video is completely different.
  • I would also probably take the key metadata, like the secondary keywords they use and their tags, their description. 

[37:50] The Thumbnail Title:

  • The thumbnail title or the copy that goes on your thumbnail can make or break a video.
  • I would just take a couple of titles from what’s on the first page and model after them the titles and then just do a completely different video. 

[38:34] Other Important Aspects Of A Successful YouTube Video:

  • Audio is the most important out of everything. No matter what type of quality you have, you have to have good audio, or else no one will watch.
  • When you’re getting started, it’s important to have some editing and take pride in your body of work and develop how your brand feels when somebody first lands on it.
  • The first impression is so important for new viewers and wants them to stay and be a subscriber but again, in the beginning, it’s like I think what’s the most important is getting your first 100 videos on the channel as fast as possible.
  • And that’s how you develop a style and that’s how you get better at working with your editors and you know, learning how to take meaningful roles added to the video and have pattern interrupts and all those things. 

[43:17] Growing Subscribers Through Viral Trends:

  • I think that there’s a little bit more risk if you put too many trends on your channel. So the reason I say that is because there’s no greenness to the video topics.
  • There’s a sweet combination of evergreen that people are going to be looking at forever. 

[51:39] Tips For Beginners:

  • The first thing that comes to mind is just being resilient.
  • If YouTube is going to test you, the most out of any other traffic source you’re trying to build, you are going to face haters, you’re going to face slow growth, you’re going to face all kinds of things.
  • You have to keep posting and doing these best practices, even when you see all the analytics pointing downwards, even when you feel like giving up, it’s that you really, really have to be resilient. And that’s why a lot of people don’t see success, because they can’t handle months of just being on a downward trend.

[57:00] Best Thumbnail Practices:

  • The best practices are a very bright face. I see a lot of times an image of a face like half the face has a shadow. It has to be well-lit.
  • A big mistake I see is people trying to put the whole title and there’s a thumbnail. That’s a big no, no. My rule of thumb is no more than three to four words, very short words.

[01:05] Connect with Marissa:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.