Ever wondered what secrets your upline is guarding so fiercely? Picture this: three game-changing ideas locked away in a state-of-the-art, impenetrable 2-ton safe hidden deep within the walls of their bedroom, cleverly concealed behind the Van Gogh painting.
But fear not, my curious friend, as I’m here to unravel these elusive gems and bring them into the light. It’s time to uncover the revolutionary concepts that have been shrouded in mystery for too long. Are you ready to dive deep into the secrets that can potentially transform your journey to success? Then stay tuned, for the secrets behind the Van Gogh painting are about to be unveiled!
[00:00] In this episode, Igor discusses three ideas that are going to be so weird to most marketers listening to this, but at the same time, so profitable that these ideas are being talked about for the most part.
[01:30] Know Thy Market:
- We believe that our market knows what they want.
- Based on my experience, creating a sales presentation and product solely based on information gathered from surveys does not generally yield successful results.
- The key lies in understanding that reading between the lines of these survey answers is essential, rather than taking the clients’ words literally.
[03:22] The Impact Of Environment:
- Another important aspect to consider is how people respond differently depending on the setting.
- When confronted in public or asked a question by friends, individuals tend to provide answers they think others want to hear or what they perceive as the socially acceptable response.
- In social situations, we often find ourselves telling people what they want to hear, even if it means being pretentious or hypocritical, especially when dealing with non-entrepreneurial friends.
- Being honest about our true feelings sometimes leads to arguments and misunderstandings, so we opt to avoid confrontations.
[05:13] People Don’t Want To Work Hard:
- The second rule I’ve observed is that people generally don’t want to work hard.
- Despite this reality, if you ask anyone about their work ethic, they will likely claim to be hard workers. It’s rare for someone to openly admit that they dislike working hard.
[07:47] Key To Successful Selling:
- The key to successful selling is to strike a balance between promoting your product as efficient and easy to use without crossing the line into false claims like “push button profits.”
- You should imply the speed and simplicity of your product subtly. By presenting your pitch with elements that appeal to beginners and imply that it doesn’t require extensive effort to master, you can navigate through potential customers’ sales defenses.
- This approach helps you overcome objections like not having enough time to learn, ultimately increasing the chances of making a successful sale.
[08:44] The Employee Mindset:
- It is indeed challenging to convince individuals who are just starting their online journey to embrace the entrepreneurial mindset, which involves taking risks and putting in hard work.
- Many people come into this space with the employee mindset, seeking quick and guaranteed results with minimal effort.
- There is a common desire for a foolproof, easy-to-follow plan that requires only a short time commitment each day.
- The reality is that success in the online world often demands dedication, persistence, and the willingness to take calculated risks.
- It is crucial to recognize that clients and prospects across the board share these expectations and misconceptions.
- Those who grew up in blue-collar families often develop an employee mindset, as they have been exposed to the concept of traditional employment throughout their lives.
- While they may witness business owners around them, even these individuals can still retain an employee mentality, never fully transitioning to the entrepreneur quadrant, as described in Robert Kiyosaki’s Cashflow Quadrant.
- The employee mindset involves doing the minimum required tasks, relying on supervision, and expecting others to dictate progress.
- However, true progress in business occurs when one sheds this employee mentality, takes ownership, and works towards building a business that can sustain itself.
[11:33] Igor’s Mindset Shift:
- Mixing my lack of knowledge and confusion was a lethal combination. At the same time, I had an employee mindset, likely influenced by my dad’s background in the Soviet Army, where individual thinking was discouraged.
- Seeing my father struggle as an employee when we immigrated to Israel further reinforced my negative perception of work.
- For a while, I despised the idea of work, believing it to be a burden. However, as time passed, my perspective shifted. Today, I see work as a blessing, remembering what it was like to have no opportunities and no demand for my skills. I’m grateful for the abundance of work and the freedom to choose my own path.
- The reason is simple: I cherish the privilege of waking up in the morning, slipping into my slippers, and acknowledging the multitude of tasks that await me. Embracing this philosophy, I approach each day with enthusiasm and a willingness to put in the effort required.
[16:10] Balancing Customer’s Expectations:
- In reality, it’s best to avoid making extravagant promises that people won’t believe.
- If you claim they can make money within a few hours, they’ll see through the hype and dismiss you.
- Instead of taking your target prospect’s words at face value, focus on providing what you know they need, even if it’s not exactly what they think they want.
- Ben Settle wisely advised to “sell them what they want, and give them what they need.”
- Once they’re on board, you can gradually introduce them to the realities of the real world.
[16:46] Listen to more episodes:
- Get access to previous episodes, the transcription of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com.