Igor’s Biggest Money Pits

Igor Kheifets:
I’m Igor Kheifets, and this is The List Building Lifestyle, a podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, then this podcast is for you. I also invite you to attend a free workshop at Igor.ac, where I’m teaching how I made $21,779.25 in affiliate commissions by sending just 481 clicks to my affiliate link in one day. I’m also explaining why I walked away from ClickBank and I don’t promote glee make offers anymore, as well as the five things I look for in the perfect affiliate offer.

Igor Kheifets:
I’m even going to show you the one page website that I use to make over half a million dollars in affiliate commissions this year, and I’ll even bribe you to attend this workshop by giving you a $497 value course that shows you how to cherry pick high converting affiliate offers for your next affiliate promotion. In addition, I’ll even give you the three offers I’m promoting right now that are making me money as we speak. All that and more at Igor.ac. Now, it’s time to claim your list building lifestyle.

Terrance Lackey:
Welcome back to The List Building Lifestyle Show, my name is Terrance Lackey. It’s my distinct pleasure to introduce you to Igor Kheifets. Hey Igor, how are you doing today?

Igor Kheifets:
I’m doing great, man. Doing great. How are you liking the list building lifestyle so far?

Terrance Lackey:
Hey man, List Building Lifestyle Podcast, I’m super excited that it’s back on. It’s something that’s been at the top of my selection list for podcasts for years now. Hey, I’m glad to actually see it there. I go back and listen to it. I don’t like my own voice, but I like yours and what you put out there. I’m really excited that there is a lot of list builders out there that get the opportunity to get reengaged with you in the community. So I’m super pumped about it, man.

We had a pretty scary episode last one, about COVID-19 and some bleak predictions for the future. We promised everyone we would talk about your biggest financial setbacks. So I’ve been waiting for this episode to hear what you have to say. Because you hear all the success stories, not everybody is really looking forward to sharing their setbacks in some of the things that they’ve had to learn or endure or surpass. So without further ado, Igor, share with us, what are some of your biggest financial setbacks and how’d you get past them?

Igor Kheifets:
There’s so many things I regret doing now, looking back in the last, I would say 10 years or so, in my journey. Because in many ways, reason why I like so much what we do, the reason I love affiliate marketing and list building is because while it’s not a big corporate business, it still is a small business in a way, we’re entrepreneurs. Entrepreneurship is a journey that forces you to continuously evolve. When I started on this journey, I genuinely believed there was only one thing I need to figure out, and that is how to make money. But I was wrong, because keeping money is even harder, and it’s something you absolutely have to figure out, because over the years, if I calculate how much money I’ve wasted on stupid stuff, really just money that as easily as it came in, it went out just as easily, we’re talking literally over $1 million. It just vanished into thin air.

If I’m just thinking of a few things I could have done with that million dollars today, oh wow, so many things come to mind and so many different bad words come to mind as well. So I just wanted to take these 20 minutes we’ll spend together and share with you about some of the regrets I have about how I manage my money as well as some of the professional regrets I have as well. For example, did you know, Terrance, that for the first five years of running Igor Solo Ads, the solo ad agency, I did not build… And I can’t believe I’m even saying that. I did not build a buyers list.

Terrance Lackey:
Wow. Drop the mic. Are you kidding me? Oh my gosh. Wow. You’re the List Building Lifestyle don. What led to that realization that hey, I need a list?

Igor Kheifets:
So in the first five years of running Igor Solo Ads, there was no list at all. There was just a Gmail inbox, my personal Gmail inbox at the time, [email protected]. Now, right now, this inbox redirects to my support desk, so if you want to send an email and maybe give feedback about the show or give us some episode suggestions, feel free. It’s [email protected]. It’s just the Gmail inbox. People emailed me and asked for clicks, and that’s it. It was not a business. That’s the thing.

I started out, I was just a kid. I had no business sense. While I built my list from which I sold Solo Ads, for some reason, it never occurred to me that I should be building a prospect list and a buyer’s list for Igor Solo Ad agency as well. It was years later when I finally started doing that. Of course, that not only doubled, it pretty much quadrupled business overnight, because I was able to just send out an email and say, “Hey, we got a 20% off on traffic, just talk to us.” All of a sudden, bam, we got going. I’ve got no excuse. It’s just an embarrassing mistake.

Terrance Lackey:
Five years of money on the table. Well, I’m not going to… I’m going to throw that one up every now and then to remind you of it. But at least you got there, right? By the way, you were a kid. I tell you, if you ever want to… I’m not sure if you updated your YouTube channel, but I’ve checked that out ages ago, and I actually ran across you and I was like, “Who is this kid? He looks like he’s just out of high school.” That’s you from back then. So it’s just the time that you put in, the grind in the business and learning the skills to be successful in online marketing, in list building and solo ads. You’ve done it from an early age, so don’t let that turn you went off, because that’s certainly something that’s a admiral.

But if you ever want to see Igor in his… I don’t know, how old were you? 19, 18, 21? So check it out. It’s worthwhile. You were so serious and a lot of those videos. I saw a couple of them, and you had some…. What do you call it? Some bonuses and then you were grinding back then. So you know what? I’m glad you found the money on the table, and now it makes you sick thinking about it. So that’s money left on the table, and I won’t tell you about some of my financial setbacks and the silly things I’ve done in marketing as well. But I think we all have. You have any more you want to share with us? This is getting pretty juicy.

Igor Kheifets:
Yeah, absolutely. First, I can’t believe you even brought those videos up. I think I took down most of them, but there may be some still floating around. Dennis would occasionally send me some of these and make fun of me because I still have my baby voice in those videos, and I didn’t figure out camera angles, I still didn’t figure out sound. So you would see me standing in the middle of a park, and there would be cars in the background, so it’d be car noise and highway noise, and I would be saying something and you can hear me. I was like, “What do they expect?” How do they expect to recruit people into global domains or national, which was the MLM I promoted at the time if they can’t even hear me? I was like, “What am I doing?”

But it is what it is, so… But it’s quite an incredible feeling to go back and watch these videos, so I’ll tell you that. A lot changed since then. Another mistake, another big mistake, a mistake that cost me millions of dollars is I was running one offer funnels and I was not like… I didn’t have a funnel or a pipeline of offers to put in front of somebody. They say that, what’s the best time to sell something to your customer?

Terrance Lackey:
The time they buy something from you, right?

Igor Kheifets:
Exactly.

Terrance Lackey:
When they spend at least $1 with you. That’s when you need to hit them.

Igor Kheifets:
Exactly. Right when they buy something from you, you offer them something else. So I did not understand the concept back then, and I ran one offer funnels. So they bought a product from me for 9.95, $9.95. That’s it. I wouldn’t send them anything else. In fact, I would be putting them on a special list of people that I wouldn’t mail because I was afraid to annoy them by offering them more stuff. Incidentally, today, my approach is complete opposite. If you got on my webinar and you purchased something, I’ll send you more offers right away. If you got on my webinar and you did not purchase anything, I’ll try to follow up with you and suggest you buy… Suggest, I guess, is the wrong word. I will try to convince you to buy.

But if you’re not buying after a certain point, I don’t waste time on you, because if you don’t want to buy, you don’t want to buy, and that’s it. I’ll just focus on the people who do. All the segmentation, my business is now geared towards the people who take action, be it clicking, opening emails, buying stuff, coming to webinars and stuff like that. So a completely different mindset, complete opposite of what I was supposed to be doing. But there you go, another mistake I learned the hard way.

Terrance Lackey:
That’s a hard one too. I’ll tell you as a customer, as someone who buys online materials, courses, I enjoy it. I enjoy learning and finding new things and learning new things and improving my business. So I got a bit of shiny object syndrome intentionally. I actually get upset when I don’t see any kind of followup offer. I buy the front end and then I’m looking forward to seeing the upsell. And then when it’s not there, I’m left kind of, “Okay, well, I might’ve bought something else from you. But where is it at?” So that’s a big lesson to learn there, that people are… they trust you when they buy something from you. So when you don’t offer it, then they’re left disappointed with their hand empty. So yeah, it’s huge.

Igor Kheifets:
I think what lots of marketers don’t realize is that people enjoy buying. Nobody likes being sold to, I get that, but people enjoy buying the products they love. So if your thing is my thing as well is to buy programs and software and the package is related to making money online, then you just keep buying more of that stuff. There’s a reason why a buyer is a buyer, because we get a great feeling from the act of purchase. People don’t realize that. Like, people who sell products, who have the wrong ideas about marketing, they simply don’t recognize that it’s not like they’re being intrusive, and there’s nothing there being pest. Quite the opposite. You’re a welcome guest.

Terrance Lackey:
Absolutely. You know what? My biggest thing is not that people don’t like buying or they hate being sold to, it’s… They hate being sold something that they don’t need or they don’t they somehow feel like they were hoodwinked into getting. But when you find something that you sell them that meets a need and you deliver on what you sell, you put…, it’s a happy sale all round. That’s where you build a community and you actually get people that are looking forward to your next product or the next release in your store or whatever; your next painting.

My daughter’s a painter, and your next painting comes out because they’re satisfied with the one they purchased. So yeah, the times that I’ve been upset about buying something or is when I got something and it wasn’t as advertised or the value wasn’t there or the quality wasn’t there and I felt cheated. So you buy a nice car and you spend a lot of money on it, and you get in that car and you floor it, and it nails you to the back of the seat. That’s when you’re happy. You might not be happy with the amount of money you spent on it, but you’re definitely not feeling cheated.

All right. So you left some money on the table there. It’s starting to stack up. There’s a virtual loss there, Igor. What else do you have? Anything else as far as financially is concerned that you’ve looked back now and see as a setback that might’ve been a lot farther along than you are now?

Igor Kheifets:
Yeah, absolutely. I also spent a lot of time chasing the wrong market. I feel that in order to create a great business that sells a lot of product, that makes you wealthy, that makes the customers happy is you need the perfect offer positioned in front of the perfect customer, positioned through the perfect media. So my media was always email. After trying a few free medias, I eventually switched to paid traffic and email, and even the paid traffic itself was originating from email, which I still recommend and teach in my programs.

But it’s the market, it’s the customer. I did not set my target on a customer that was willing to spend money, and that was a big mistake, because I spent a lot of time generating traffic and putting offers in front of people who simply were not willing to buy. I could have invested just as much, if not less effort, positioning offers in front of a different group of people. Again, not working more, not working harder, just positioning the product in front of a different group of people and would have made more money.

Terrance Lackey:
Wow. Actually, just wrote that down. What a revelation. Perfect offer, perfect customer, perfect media. Man. You spent years directing your offers or… How did you drop the ball on this, and how’d you come to the realization that this is the winning formula?

Igor Kheifets:
Well, the first thing I assumed was that most people are like me. Me at the time, I was trying to get every product for free. I would get on torrent sites like Pirate Bay, and I would look for the free stuff. I felt that everyone out there is feeling about buying products exactly like me. Like, it’s a necessity, however, it’s an evil, like, it’s a necessary evil. I had no idea what my best customer was feeling, what they were thinking, what their outlook on life was. Like for example, I was really, really young, so I could not understand people who had a job but did not like the job. I did not understand people who were facing retirement in 10 years and were thinking about things like building a nest egg, leaving a legacy, death. Those ideas were simply not on my radar.

So when I would market the products, I would pick the wrong products, and I would market them the wrong way, I would use the wrong copy, and overall just do so many mistakes, make so many mistakes completely ignore what the marketplace was telling me. I was really guilty of that for a long, long time. Again, there’s a reason why I spent the first three and a half years making no money. It’s cause and effect. A lot of people blame their lack of success on some guru that scammed them or whatever, but at the end of the day, it’s all cause and effect, and my actions got me the exact results I deserved.

Terrance Lackey:
Wow. So, so far we have three, and your actions are absolutely right. The actions are going to lead to the results. So now you’ve shared with us that you didn’t have a list to start out with, you didn’t have a real funnel where you had upsells, and then your targeting was off, whit your others customers and the media and the offers. So man, that’s exactly why people plug into mentors, they plug into coaches, they plug into programs to learn these things and go on forward. So these are huge things that that man, I bet would’ve made you millions more. Well, that’s three. Do you have any more or are we-

Igor Kheifets:
Yeah. I would like to shift to personal money decisions. So once I made the money, I made lots of bad decisions with regards to what to do with it. I lost a lot of money on stupid stuff. First off, lost a ton of money on designer clothes. I have no idea why I bought so much designer clothes at the time, both for myself and for my soon to be wife at the time. But I derived no pleasure from it. I don’t know, it’s something that I was, I guess, programmed to believe I needed to buy when I had money.

Well, once I bought a lot of it, after a few years, I was like, “Why do I keep buying more Adidas t-shirts?” Or, “Why do I need a Polo or a Ralph Lauren hoodie? I have 16 hoodies, I’ve got okay. What am I doing?” So there was this shift in attitude at some point after spending tens of thousands of dollars on clothes I didn’t need, because I would still end up wearing my old clothes anyway for some reason. All of that clothes would just be stuck in the closet until the day I would donate it. So that was a big revelation right there. So tens of thousands of dollars right off to these expensive clothes I didn’t need.

Terrance Lackey:
With our society, you see all the TV programs, all the stars, the 1% of the 1%, and that’s kind of… you start thinking… I know a lot of people start thinking about success is defined that way. I’m with you, I used to think like that myself. Now, success is not having to worry about what things cost in the grocery store to me or pumping gas and not checking the price. That’s more security, not having to worry. That’s success to me. But I’m with you, I wear the same clothes over and over again from… Unfortunately, I hate to say it. I have a lot of things. I’ve been trying to purge my closet, but I’m like, “Oh, hey, I had this back in the late ’80s or early ’90s,” or something like that. So they’re not a lot, but there’s… I hate to get rid of things that I love, and I get nostalgic about clothes for some reason. Hey, I wore this one during a marathon or something like that. So, I feel you man.

Igor Kheifets:
Yo, it’s Igor. If you’re loving the content, hop on over to listbuildinglifestyleshow.com for more free training and a free transcript of this episode. Oh, and I’d really appreciate if you logged into iTunes and rated the show. It really helps. Thanks.

Terrance Lackey:
So this unwise spending or spending on things that are vanity items and not really something that brings enrichment to your life. So that’s a big one. That’s a big one. Wow. Well, Igor, if I had to tally it up, man, [inaudible 00:20:02] what do you think?

Igor Kheifets:
Oh, we’re not done yet. We’re not done-

Terrance Lackey:
Oh no.

Igor Kheifets:
I’ve got more vanity spending to share.

Terrance Lackey:
Go for it.

Igor Kheifets:
So the next item on the list was restaurants. I probably ate through at least $250,000 in restaurants over the years. At some point, I stopped counting, because it became too painful. At one point, I would not eat at home at all, and me and my wife would go out… That was before Erica. We would go out and eat. Three times a day, we would eat out. We wouldn’t go out to like McDonald’s, we would go out to high end spots, breakfast spots, lunch spots, supper spots. So we almost never ate at home. Almost never. Every time we would go out, we would drop at least $100 on a meal. So that’s every day, three meals a day. So that’s at least $300 per day everyday on restaurants. Stupid, stupid spending.

First off, I got fat real quick, but it just… It was just stupid. Because right now, since… because of the lockdown, the quarantine, you can’t go out, I noticed that we can get by on $250 a week on a family of four people for groceries, and we eat healthy and it’s just fine. So it was a lot of stupid spending. Of course, it was even more than that, more than a hundred bucks per meal three times a day when we would be abroad, because there, it’s restaurant galore. I think the only thing we’ve done whenever we went anywhere was go to restaurants.

Terrance Lackey:
That’s one that sneaks up on you, isn’t it? That’s one did you don’t really think about. One meal here, one meal there, and you really don’t… I know I don’t, until I look at my bank statement and I have this app… my bank has, it lumps all the restaurants into one part, and I see the percentage that I spent on meals. It sometimes is quite shocking. If you’re looking for funds or finances to drive your business or get that next program, maybe it might be as much as cooking at home, having a sandwich, or for as much money as you were dropping, you could probably could have hired a cook. Right? They’re-

Igor Kheifets:
Yes.

Terrance Lackey:
… less expensive. So that’s definitely being aware of what’s going out and making sure that’s in line with what your goals are. So that’s a good… So what else do you have? Do you have another one?

Igor Kheifets:
Yeah, absolutely. So then there’s toys. Then there’s toys that absolutely made no sense whatsoever, things like furniture that I wanted to brag about to my friends, things about like buying gadgets that I didn’t need. At one point I had like 15 laptops. Like, why? No reason, no reason whatsoever. I’ve purchased every single iPhone that came out since the moment I’ve had money, and usually I would purchase them in multiple copies, because I would get one for myself and for my wife, and then my old one would go to my parents and the old one would go to my nephews. So I ended up supplying my whole family with iPhones for generations.

Besides that, there is a whole other category which I noticed, and that is where did that money go money? So that’s basically money that disappears, but you have no idea where did it go? And you can’t find it. It’s not a restaurant, it’s not a plane ticket, it’s not that t-shirt you… but it disappears.

Terrance Lackey:
That’s a real good point. I look at my wife and I do that. We look at the account and then will look at each other like, “Hey, what happened? We had X number of dollars here at this point, and now it’s…” And you would dig into it, and it’s just like a little leaky bucket, and the little things just add up and next thing it’s down to significantly less. I can definitely relate to that, especially on the toys side. I got kids that are… they want the latest iPhone. It’s easy enough for any phone company to give you an upgrade and then you signed up for $1,000 phone times, I don’t know, three, four, four people in your family? I can feel you on these as well. Definitely.

All right, so we’ve got the toys on the personal side, we’ve got the restaurants, the toys. I think a lot of people can relate to these and the clothes. You just got to make a decision on how you want to approach that. So what else? Igor, is there another one that you want to throw in there?

Igor Kheifets:
There is another one that comes down to travel, which means plane tickets, hotel to stays and all sorts of things that you would buy in a trip. But there’s two sides to it. First off, lots of travel I’ve done was out of boredom, and I don’t necessarily value the experiences I’ve got, with a few exceptions of when I would travel with friends for instance, and that was really fun. But the one thing I do not regret about spending tons of money on travel was flying business class. I think my most favorite part in traveling would be to feel like I am a rich person by being a young guy in a business class full of old rich people.

I would be looking around and I’m like, “Yep, I’m the youngest one here. That says something about me.” I loved that part, for sure. I absolutely loved that. But this brings me to one of the biggest regrets, and that is that I had never really gotten the mind for investing early on. So in between all of this different spending, there was also taxes, which is something you can avoid. You have to pay them. You can get creative, you can hire a really good tax lawyer and accountant, and they will tell you what to do, which I did not do early on. For the first couple of years when I was making money, I was just paying flat out taxes, which was stupid, in my opinion. But it is what it is, I’ve gotten much better at it now.

But then, there’s also the aspect of investing. You see, making money is a totally different mindset from investing money. Great investors are not great at making money, and people who make money and they’re good at it, typically salespeople or marketers, they suck at investing, because they never develop that skill. It is a rare occurrence to meet someone who’s got both. For example, my friend Aidan Booth who runs a niche profit classroom, he’s actually really good at both. He’s really good at making money and he’s really good at investing it as well. So he invested in real estate.

I really wish I have gotten over myself, gotten a mentor about investing money and started investing in stocks or real estate or something like that early on, because I would have multiplied my income many times over by now instead of having to feel like it’s, like you said, a leaking bucket, which I always have to fill from the top even though it’s leaking from the bottom. Because that’s how life all felt. It still continues to feel for many years now. Yes, I make a lot, but also spend a lot. So you end up creating this hamster wheel where you got to run the next promotion to pay for whatever toys you purchased last week.

Now, thankfully, I was able to purchase all these toys and do all this stuff without debt. Along the way, another thing that I ended up spending a lot of money on was my family. Now, some decisions I do regret. For example, all the money I gave to my brother and ended up conditioning him to expect it and develop this passive attitude of, okay, whatever was going to happen, my brother’s going to give me money and fix it for me. But some things, I’m happy about, for example, that I purchased a condo for my parents. That was cool, although the taxes on that weren’t crazy. But that was cool. That made me feel like I’ve paid my debt to them, because I’ve always been brought up with the feeling that I owe it to my parents to take care of them. So-

Terrance Lackey:
That’s got to be a great feeling right there.

Igor Kheifets:
Yeah, that was a good one.

Terrance Lackey:
I could see that one. Unfortunately, I never got a chance to do that. But that that’s definitely something I could see that’d be rewarding, although very expensive, very rewarding as well. Man. So that’s a top 10, Igor. Believe it or not you, you’ve gotten to number 10.

Igor Kheifets:
Oh wow.

Terrance Lackey:
Yeah man. So from four to 10, those are personal, things that are in your life story that you maybe didn’t think of or didn’t realize until later how much money you dropped, and then your top three, of course, were business, and that’s money kind of left on the table. There’s two sides, right? There’s money left on the table and then money that you let slip away. So there’s a double edged sword there to your financial setbacks. Wow.

Igor Kheifets:
Yeah, absolutely. When you look at this, obviously this is going to be different for different people. Because some people will say, “Yeah, I love buying designer brands, and it makes me feel good the same way it makes you, Igor, feel good when you fly business class.” So to each his own. But I want you to identify what it is that really makes you happy and spend the bulk of your money on that. But also don’t forget to invest. Before we wrap up, Terrance, I would like to share number 11 if I may.

Terrance Lackey:
Okay, sure. Go for it.

Igor Kheifets:
So the one last thing that I do regret spending money on, which may change you… We may come back to this conversation five years from today and you’re going to ask me, so do you still regret it? But the one thing that I still regret spending money on is Bitcoin, because I’ve lost… I don’t have the exact number, but it’s roughly in the area of about 55 to $65,000 on Bitcoin.

Terrance Lackey:
Wow.

Igor Kheifets:
I lost that money in many different ways. First way I lost money was by investing about 30,000 into an alt coin, an alternative coin called Orme Coin that when I invested into, it was worth $3.60 per coin on, now it’s less than a dollar, I think. You can look it up, it’s O-R-M-E on worldmarketcap.com. So that was a bad decision. Actually went on a friend’s hunch, and that was just terrible. So then I’ve also invested and purchased Bitcoin right around the time when it was growing. Remember that craze when it was going like climbing to 18,000 US or 20,000 US?

Terrance Lackey:
Yep. I jumped on that bandwagon too.

Igor Kheifets:
Yes, everyone did. I really went in, so I purchased at the high price, and I… I didn’t just purchase 0.03 of a Bitcoin, I went on and I purchased whole Bitcoins. So then the price went down, so automatically lost a lot of money. Then a couple of things happened. One exchange where I’ve had money had got hacked, so my account got emptied-

Terrance Lackey:
Oh no.

Igor Kheifets:
… all the money went out, and the other two exchanges when bankrupt. One of them is Canadian and other one is in Europe. So as of right now, I still have Bitcoins. The total value of those Bitcoins, it’s far lower than what I’ve invested, and the only way this will pay me is if 10 years or 50 years from now, Bitcoin will actually go up in value and be worth something. In that case, that was a good decision, even considering I lost lots of Bitcoins. For now, that still remains on my shame list, if you will.

Terrance Lackey:
I share your shame on the Bitcoin bit. I lost the handsome memo out myself. I cashed in on the craze. Man, Igor, thank you very much for being so transparent with the list builders and all the listeners about your financial setbacks. Not many people are secure enough to admit a lot of these things. You know what? It tells me that I’m happy to know someone who actually went down a lot of these trials and tribulations and can actually to them with authority. So hey, I admire that and thanks a lot for that. Any closing words on this episode? I think this is a fantastic episode. We went a little long, but I think it was well worth it. Because a lot of people out there could probably relate to a lot of what you put out there, and it’s not just… It’s not just them, it’s other people with experience as well. Any closing comments on this one, Igor?

Igor Kheifets:
Yeah, absolutely. I don’t want my mistakes to steer you guys away from being aggressive and executing and making key decisions to move your life forward. Because even though I lost lots of money… And there’s more things like buying mentoring and coaching from people. I should have bought mentoring and coaching from… and buying cars that end up costing me more money to own than the cost to purchase, and things like that. I still believe that done is better than perfect, and the experience that I’ve got from owning these cars or from spending that money and the lessons I learned, it still outweighs the amount of dollars I lost. Because to me, there is other forms of profit besides money, which… It’s more of a subjective experience, I’ll agree with that.

But another thing you have to consider is this. I remember when I was having a conversation with my accountant about some sort of tax loophole that I wanted to use, but he suggested not to in order not to attract attention, because it was a gray area. He told me something. I said, “But Arik, isn’t like 15,000 a year a lot of money to pay for taxes?” To which he said, “Yes, it is a lot of money to pay for taxes, but 15,000 a year for the rest of your life is not a high price to pay to stay out of jail.” Which completely changes your frame about the whole scenario

Terrance Lackey:
It does. Absolutely.

Igor Kheifets:
Yes. So a frame is important, the frame with which you look at things. My advice is this: even though I made a ton of mistakes, I’m still happy I made those mistakes, and I want to say this, done is better than perfect. Don’t expect things to be perfect and assume you will always make mistakes. Just make those mistakes with as minimum of a negative impact as possible in your wallet, take the lessons and know that you will profit from these lessons far more till the rest of your life than the one time amount of money you’ve lost learning the lesson.

Terrance Lackey:
Excellent advice. Done is better than perfect. I love it. That’s a great, great way to look at life. You can never achieve unless you venture something. So perfection’s hardly ever achieved. Well, this a great episode, and it’s going to go into the can now, Igor. I know that we talked about a lot of things, a lot of failures and that kind of thing on this particular episode. It might give some people some anxiety. I know our country and then the world right now has a lot of anxiety going around about COVID thing and the future and employment and the economy. I think we talked about the next episode, we might be hitting on those anxieties and how you can ethically tap into that to actually profit from. So I look forward to talking to you about that.

Igor Kheifets:
Yeah, I can’t wait to chat about that, because to be honest with you, that sounds evil, but that’s how nearly everything is sold, so-

Terrance Lackey:
Wow.

Igor Kheifets:
… we better do what works. Otherwise, we should expect different results.

Terrance Lackey:
Well, be there, be squared. Until next time, this is The List Building Lifestyle Show, Terrance Lackey, Igor Kheifets. Thank you very much.

Igor Kheifets:
Thank you for listening to The List Building Lifestyle. Get access to previous episodes, the transcription of today’s show as well as other exclusive content at listbuildinglifestyleshow.com. Also, don’t forget to claim your free seat at the workshop I’m hosting this week, where I showed the two-step system that made me the top affiliate for people like Matt Bacak, John Crestani, Richard Legg, Michael Cheney, and many, many others.

In fact, on this workshop, I’m going to show you the exact approach I take whenever I promote an affiliate offer, the exact offers I promote, as well as how I was able to make over half a million dollars in commissions using my small list of just 18,000 people, promoting a weird type of product that almost no one else promotes. All that is yours at Igor.ac. So go ahead to claim your seat right now and I’ll see you there.