Igor’s 7 Habits of Highly Successful Marketers

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Today’s results are the outcome of yesterday’s habits. Tune in as Igor reveals his 7 Habits of Highly Successful Marketers. From cultivating a growth mindset to mastering audience engagement, he shares proven strategies to skyrocket your business. Don’t miss out on this invaluable opportunity to elevate your marketing prowess and dominate your industry.

[01:18] In this episode, Igor takes that focused approach that Stephen Covey has put together and applies it to the marketing world.

[03:21] The First Habit Is Taking Action:

  • The first one is you really have to get to the zone and do things.
  • You will not have a complete ABC paint-by-numbers blueprint to do something.

  • It was only through practice that I was able to eventually put together a system of my own that works for me.

  • Taking action gives you a list of lessons learned to make it better next time.

  • The other side of this principle is it is through doing that, you become wiser.
  • Sometimes you’ll study something and you will understand it, but it is only through doing it that you truly take it on and master it.

[08:57] The Second Habit Is To Become A Nazi:

  • I will not invest precious time into things that I don’t consider to be valuable and or money-making activities.

  • When I became a parent, this was even more important, because now I have to divide my time between my family and my business.

  • In between, you also want to squeeze in some workouts, you want to squeeze some PlayStation time, you want to squeeze in some espresso breaks.
  • You have to become a time Nazi if you want to be highly effective.

  • The people who are truly successful, abide by the rules, they are really, really strict with their time, and sometimes even they count by the minute.

  • Stream the episode to explore in-depth how to apply this habit to your everyday life.

[13:52] The Third Habit Is To Make Offers:


  • Making offers is just like asking for business.
  • People can’t give you their business unless you present them with an offer.

  • It’s not just about making an offer on a sales page, it’s about making five or six offers on the same sales pitch. It’s not just about conducting a webinar, and at the end of the webinar, making a soft pitch.

  • You can make multiple offers to the same audience because they’re not going to jump if you make one offer.

  • You make offers in your emails, and then in your real life and the offline world you interact with people, make them more offers, and always make offers because that’s how you create transactional relationships that lead to prosperity.

[19:34] The Fourth Habit Is To Build Funnels:

  • If you’re building a list, obviously you can build one without a funnel, unless you manually add people into your autoresponder which is not the most effective way to do it.

  • Funnels are basically like storefronts.

  • Having more funnels will often, if not every time, but often will lead to you making more money.

  • If it doesn’t turn the traffic into money right away, then at the very least, it turns traffic into email subscribers. And as far as I’m concerned, you know, email subscribers are basically a prerequisite to having more money because you know, that’s just a natural progression from click to subscriber to sale to repeat sale, and so on.

[22:38] The Fifth Habit Is To Keep Building Your List:

  • Building a list is far more important than even having a product because if you build a list, you can promote affiliate products.

  • A list is everything, it is the backbone of your business.

  • Building my list is my number one daily habit. I wake up in the morning, I don’t check my sales, I check how many new people join my list and open that first email.

[24.59] Habit Number Six Is To Write Everyday:

  • Writing every day has been a habit for me for well over 10 years.
  • It started out with me having to do article marketing, which meant I had to write my own article of 300 to 500 words per day, which was really difficult at first. But eventually writing became a big part of my life.
  • So I write emails every day, I write VSL scripts, I write, you know, Facebook posts, and inside our Facebook Mastermind, I write a diary.

  • Writing has a therapeutic effect, as well as it is where your best ideas are going to come from.

  • Whether it’s reducing anxiety, whether it’s coming up with new offers with better marketing ideas, whatever the case, writing every day is going to pay off big time.

  • If you want to be a marketer. That means you have to produce marketing materials, they all start in writing, they all start with even if you’re doing via sales, even if you’re doing Facebook Lives or whatever, it always starts with an outline or a script.

[27:07] A Glimpse Into Igor’s Daily Routine As A Highly Successful Marketer:

  • I go down to the kitchen, I grab my espresso. And right now it could be an email that I need to write for the day, it could be a VSL script I’m working on.

  • It could be a diary that I’m writing, maybe organizing my thoughts for the day, although I like to do that in the evening.
  • Actually, if you want to prepare for the day for the next day. If you organize your thoughts in writing the day before or the night before, you’re waking up with a purpose already, so you’re getting an event like getting a head start in the day.

[28:13] Get Rid Of This Habit Immediately:

  • If there’s any habit that I would recommend getting rid of, that would make you a lot more effective, and a lot more successful. That’s checking your Facebook first thing in the morning.
  • It makes you start your day with instant gratification and with feelings of anxiety.

  • Your agenda needs to be the first on your agenda list for the day. You can’t make other people’s agendas first.

[29:47] The Seventh Habit Is To Build Systems:

  • Number seven is built systems.
  • I have a rule in life where I avoid doing anything that’s not sustainable, anything that’s not systematic, and anything that’s not scalable for me.

  • The Cashflow Quadrant book, the primary idea of the book is that you move from employee to business owner, from employee to entrepreneur.

  • Stream the full episode to dive deeper into the concept of the Cashflow Quadrant.

[42:13] Igor’s Final Advice:

  • It may be intimidating to try to have all of these implemented at once. So I highly recommend you apply each one of these habits for 30 days at a time, singularly.

  • All of the habits that I mentioned have formed for me over the course of the last 10 years. So I don’t expect you to all of a sudden take on each and every single one of them.

  • Choose one that makes more sense to you and try and implement it for the next 30 days consistently. It doesn’t have to be a huge implementation. It just needs to be a very small but consistent, imperfect implementation.

[44:32] Listen To More Episodes:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.