Tone it Up: How To Write With the Right Attitude

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. Today we’re going to talk about the importance of tone in written communication and ways to control it. Whether you’re sending an email responding to a client or writing a post on social media, the tone you use can have a significant impact on how your message is received. Have you ever sent an email that was misinterpreted because of the tone? Maybe you were in a rush or feeling frustrated from something else, and your message came across as offensive or abrasive? Or perhaps you received an email that rubbed you the wrong way, even though the content was fine? Sometimes it’s the contrary, have you received a regular email that just made you smile for no apparent reason? Well, as you guessed, humans can both sense and convey emotions indirectly even in writing. So in this episode, I will share with you how your emotions in the moment can get transferred to the tone of what you’re writing, even if it’s unrelated to the topic being discussed. And I will show you how to become aware of your tone, and more importantly, how to take steps to control it so that you can convey exactly what you want whenever you write something. However, just a heads up the tips I’ll be discussing today work for almost any kind of writing, except if you’re trying to write the script for a podcast intro that you will process using an AI voice like I’m doing now, because in that case, no matter how cheerful you try to make your tone, the AI voice will still sound flat and annoyed, just like it’s doing now. But well, at least now you know, it’s not for lack of trying, head over to Igor dot top slash voice and let me know what you think. Enjoy the episode.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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The tone will inadvertently come out on its own. And if you want to be more strategic about your tone, you almost have to imagine, you have to imagine that you’re having a conversation with somebody and give it context. So when I write emails, I tend to imagine the conversation is guru to student meaning that I get to talk from a position of authority, almost talking down right from my high mountain with all of my experience. But it wasn’t always the case like not every email will be written like that. There’s a few different tones you can take on like for example, you can just write an email that is just an angry email, right, you can just educate yourself about something like let’s say, you are a Republican, and something came up in the news. And the Democrats are spending a lot of money. You know, like they signed a bill that there’s gonna give like, a gazillion bajillion dollars in aid to some country, right. And so you’re really upset about that. So if in that moment, when you’re upset, you’re going to sit down and write an email, what you will notice is your feelings will get transferred over to paper, right, your feelings will get transferred over even if you write about something that’s unrelated to whatever news you just heard. I noticed this at one point when I was writing emails after either, you know, reviewing someone’s work, which would usually make me angry because the work wasn’t good enough. Or maybe like fighting with my wife about something like you would usually notice that the email came out angry, not angry at the person reading but rather just in general, angry emotional tone. So your emotion usually gets transferred. So however, however you feel in the moment will usually get transferred by default into it. So the other way to have a better level of control over your tone is to not write the email, but to speak the email. So you can use something like otter.ai and it will transcribe everything you’re saying in real time. So you can just get you with your phone. And you can dictate or speak your email into your phone. So if you can imagine that you’re just having a conversation with a friend over the phone and you can just get your phone, put it next to your ear. And you literally just talk to it as if you’re talking to a friend about whatever topic or angle you’re going to be talking about. You will notice the tone and you know you’ll have more control over the tone. You’ll all of a sudden recognize how you’re speaking and then you’ll be Will Tether, Tone It Up or tone it down, speed it up or slow it down. And you will also be able to change tempo if you need to. So I think the best place to start is to use something like otter.ai to speak your email out. And then to also be mindful about how you are feeling in the moment. So this is also why I never liked and was never able to write emails after work. So any emails that I would send out while still having a day job, I would only send them out and write them before I went to work. Because after work gets what, guess what, I was exhausted, I was mentally drained, and actually hated the idea. And I really, really hated the idea that all of my brain power was used for work, and not for my own business work. So that’s why I always had to do my email writing before work because I wasn’t exhausted, like my mental state was good. After work, it was just, it was just mush. You know, it was just, it was like avocado but crushed. You know what I mean? Like it was just nothing, all I could do was maybe play video games or watch TV, but not necessarily do any kind of creation in the morning, though, a different story for me while I’m fresh, especially if I choose to read something before writing. So another trick that you can use is that typically, whoever you read, or whoever you listen to, your favorite author influence or educator, whatever, you will unconsciously model their communication. So I noticed this when I first started reading Dan Kennedy, because that Kennedy writes in a certain way, you know, he will, he will be very pragmatic, unapologetic, sometimes route. So my emails became that way at some point then a Serbian Ben settled, and it’s more of the same. It’s almost talking down on your audience. So I started modeling that. But if you read Gary the Gary Halbert letter, it’s different. It’s more like, like someone who’s really, really excited. So just start by consuming different, different tonalities in writing and then you’ll be able to model the ones you like. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package